{"id":53803,"date":"2025-03-31T21:50:00","date_gmt":"2025-03-31T16:20:00","guid":{"rendered":"https:\/\/www.azafashions.com\/blog\/?p=53803"},"modified":"2025-09-11T15:30:45","modified_gmt":"2025-09-11T10:00:45","slug":"araiya-by-aza-at-aza-bandra-an-exquisite-line-up-of-lab-grown-diamonds","status":"publish","type":"post","link":"https:\/\/www.azafashions.com\/blog\/araiya-by-aza-at-aza-bandra-an-exquisite-line-up-of-lab-grown-diamonds\/","title":{"rendered":"Aza Bandra Unveils \u2018Araiya by Aza\u2019, A Bespoke Line-up of Sustainable and Handcrafted Lab-Grown Diamonds\u00a0"},"content":{"rendered":"<!-- wp:paragraph -->\n<p>A woman's best friend, diamonds are pieces that cement essential milestones of our lives besides telling stories of generations past. Capturing the timeless allure of the sparkling baubles is Araiya, an exquisite collection of lab-grown diamonds for the modern generation that cares for their environment. Araiya, a name that translates to \u2018divine and beautiful\u2019 in Sanskrit, takes pride in presenting precisely designed pieces that sparkle in every situation.&nbsp;&nbsp;In addition to its newly opened address in New Delhi, Aza Fashion's sustainable diamond jewelry brand now marks its presence in Bandra, Mumbai.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":53804,\"width\":\"543px\",\"height\":\"auto\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Araiya-by-Aza-at-Aza-Bandra.png\" alt=\"Araiya by Aza Store Launch\" class=\"wp-image-53804\" style=\"width:543px;height:auto\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Araiya-by-Aza-at-Aza-Bandra.png 1000w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Araiya-by-Aza-at-Aza-Bandra-300x210.png 300w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Araiya-by-Aza-at-Aza-Bandra-150x105.png 150w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Araiya-by-Aza-at-Aza-Bandra-768x538.png 768w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Araiya-by-Aza-at-Aza-Bandra-200x140.png 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Araiya-by-Aza-at-Aza-Bandra-585x410.png 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Aza Bandra hosted a gala inaugural&nbsp;at the door of its store on March 25th, 2025. The attendees were welcomed by evening indulgences such as coffee brewing sessions, followed by delicate pampering with a nail salon and foot massage. To add to the extravaganza, the attendees were also the first ones to be part of Jayanti Reddy\u2019s latest collection launch.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-araiya-by-aza-s-new-address-in-bandra-houses-exclusive-jewels-and-premium-designer-clothing-nbsp\"><strong>Araiya by Aza's New Address in Bandra Houses Exclusive Jewels and Premium Designer Clothing<\/strong>&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p><span class=\"TextRun SCXW157516496 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW157516496 BCX8\">With redefined bracelets, <\/span><span class=\"NormalTextRun SCXW157516496 BCX8\">necklaces, <\/span><span class=\"NormalTextRun SCXW157516496 BCX8\">rings,<\/span><span class=\"NormalTextRun SCXW157516496 BCX8\"> and earrings, Araiy<\/span><span class=\"NormalTextRun SCXW157516496 BCX8\">a by Aza brings to you<\/span><span class=\"NormalTextRun SCXW157516496 BCX8\"> artistically crafted <\/span><span class=\"NormalTextRun SCXW157516496 BCX8\">jewels for<\/span><span class=\"NormalTextRun SCXW157516496 BCX8\"> all your special celebrations<\/span><span class=\"NormalTextRun SCXW157516496 BCX8\">. The space houses the brand\u2019s exquisite selection of<\/span><span class=\"NormalTextRun SCXW157516496 BCX8\"> IGI-certified<\/span> <span class=\"NormalTextRun SCXW157516496 BCX8\">jewellery,<\/span><span class=\"NormalTextRun SCXW157516496 BCX8\"> followed by ready-to-wear and occasion-wear by India\u2019s top celebrated designers.<\/span><span class=\"NormalTextRun SCXW157516496 BCX8\"> It does not end <\/span><span class=\"NormalTextRun SCXW157516496 BCX8\">there;<\/span> <span class=\"NormalTextRun SCXW157516496 BCX8\">the space also aims to offer an exorbitant experience for the customers to <\/span><span class=\"NormalTextRun SCXW157516496 BCX8\">\u2018sample the range and breadth of the selections.&nbsp;<\/span><\/span><span class=\"EOP SCXW157516496 BCX8\" data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-aza-bandra-welcomes-araiya-by-aza-for-jewellery-enthusiasts-nbsp\"><strong>Aza Bandra Welcomes \u2018Araiya by Aza\u2019 for Jewellery Enthusiasts<\/strong>&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p><span class=\"NormalTextRun SCXW262761279 BCX8\">Nestled in the heart of Mumbai, handcrafted lab-grown diamond jewelry brand Araiya by Aza <\/span><span class=\"NormalTextRun SCXW262761279 BCX8\">witnesses<\/span><span class=\"NormalTextRun SCXW262761279 BCX8\"> a grand launch at Aza <\/span><span class=\"NormalTextRun SCXW262761279 BCX8\">Bandra <\/span><span class=\"NormalTextRun SCXW262761279 BCX8\">after<\/span><span class=\"NormalTextRun SCXW262761279 BCX8\"> opening as a&nbsp;<\/span><span class=\"NormalTextRun SCXW262761279 BCX8\">two-story flagship<\/span><span class=\"NormalTextRun SCXW262761279 BCX8\">&nbsp;store in New Delhi<\/span><span class=\"NormalTextRun SCXW262761279 BCX8\">. The space, infused with sophisticated decor elements<\/span><span class=\"NormalTextRun SCXW262761279 BCX8\"> and luxury couture<\/span><span class=\"NormalTextRun SCXW262761279 BCX8\"> by the top celebrated Indian designers <\/span><span class=\"NormalTextRun SCXW262761279 BCX8\">is highly reflective of brand Aza\u2019s love affair with \u2018everything luxe and <\/span><span class=\"NormalTextRun SCXW262761279 BCX8\">glamorous.<\/span><span class=\"NormalTextRun SCXW262761279 BCX8\">\u2019 <\/span><\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:image {\"id\":53805,\"width\":\"562px\",\"height\":\"auto\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Araiya-by-Aza-Innaugural.png\" alt=\"Araiya by Aza innagural at Aza Bandra\" class=\"wp-image-53805\" style=\"width:562px;height:auto\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Araiya-by-Aza-Innaugural.png 1000w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Araiya-by-Aza-Innaugural-300x210.png 300w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Araiya-by-Aza-Innaugural-150x105.png 150w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Araiya-by-Aza-Innaugural-768x538.png 768w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Araiya-by-Aza-Innaugural-200x140.png 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Araiya-by-Aza-Innaugural-585x410.png 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p><span class=\"TextRun SCXW155163329 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW155163329 BCX8\">Attendees of the launch<\/span><span class=\"NormalTextRun SCXW155163329 BCX8\"> at Bandra<\/span><span class=\"NormalTextRun SCXW155163329 BCX8\"> were not only transported to a <a href=\"https:\/\/www.azafashions.com\/en-us\/jewellery?utm_source=blog&amp;utm_medium=blog+post&amp;utm_campaign=jewellery-for-women\"><strong>indian jewellery<\/strong><\/a>-laden submarine<\/span><span class=\"NormalTextRun SCXW155163329 BCX8\"> but were also fortunate to be the first ones to <\/span><span class=\"NormalTextRun SCXW155163329 BCX8\">witness<\/span><span class=\"NormalTextRun SCXW155163329 BCX8\"> Jayanti Reddy\u2019s latest collection.<\/span><\/span><span class=\"EOP SCXW155163329 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-araiya-s-lab-grown-diamonds-are-for-the-ethically-conscious-generation-nbsp-nbsp\"><strong>Araiya\u2019s Lab Grown Diamonds Are for the Ethically Conscious Generation&nbsp;<\/strong>&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p><span class=\"TextRun SCXW57903155 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW57903155 BCX8\">For jewellery enthusiasts keen on exploring sustainable choices, the newly unveiled Araiya by Aza is the place to be. <\/span><span class=\"NormalTextRun SCXW57903155 BCX8\">For the brand, technique meets unique design that hopes to empower its wearer. <\/span><span class=\"NormalTextRun SCXW57903155 BCX8\">Never compromising their stance on style or sustainability, Araiya\u2019s jewels produce luxurious pieces with minimal d<\/span><span class=\"NormalTextRun SCXW57903155 BCX8\">isruption to our <\/span><span class=\"NormalTextRun SCXW57903155 BCX8\">planet<\/span><span class=\"NormalTextRun SCXW57903155 BCX8\"> Earth.<\/span><\/span><span class=\"EOP SCXW57903155 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:media-text {\"mediaId\":53808,\"mediaLink\":\"https:\/\/www.azafashions.com\/blog\/?attachment_id=53808\",\"mediaType\":\"image\",\"mediaWidth\":52} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:52% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Lab-grown-diamonds.png\" alt=\"Lab grown sustainable diamonds at ARAIYA BY AZA\" class=\"wp-image-53808 size-full\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Lab-grown-diamonds.png 1000w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Lab-grown-diamonds-300x210.png 300w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Lab-grown-diamonds-150x105.png 150w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Lab-grown-diamonds-768x538.png 768w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Lab-grown-diamonds-200x140.png 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2025\/04\/Lab-grown-diamonds-585x410.png 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"align\":\"center\",\"placeholder\":\"Content\u2026\"} -->\n<p class=\"has-text-align-center\"><em>Dedicated to the generation that is a tad bit conscious of how their favourite diamond jewellery piece is made, Aza\u2019s exclusive diamond jewellery brand is focused around the young, ethical, and conscious generation that are aware of the cons of mining natural diamonds.<\/em>&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p><span class=\"TextRun SCXW143107086 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW143107086 BCX8\">Aza\u2019s new initiative to replace organically mined diamonds with lab-grown pieces also stems from the larger environmental footprint of mining. <\/span><span class=\"NormalTextRun SCXW143107086 BCX8\">Araiya\u2019s diamonds are chemically the same as naturally mined gemstones, are ethically <\/span><span class=\"NormalTextRun SCXW143107086 BCX8\">available,<\/span><span class=\"NormalTextRun SCXW143107086 BCX8\"> and can be availed at a much more accessible price range.<\/span><\/span><span class=\"EOP SCXW143107086 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-aza-bandra-awaits-your-presence-for-an-immersive-experience-nbsp\"><strong>Aza Bandra Awaits Your Presence for an Immersive Experience<\/strong>&nbsp;<\/h2>\n<!-- \/wp:heading -->","protected":false},"excerpt":{"rendered":"<p>A woman&#8217;s best friend, diamonds are pieces that cement essential milestones of our lives besides telling stories of generations past. Capturing the timeless allure of the sparkling baubles is Araiya,&hellip;<\/p>\n","protected":false},"author":43,"featured_media":53806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1895,1988],"tags":[6957,7058,1896,7011,6618,646,778,1803,6958,7024],"ppma_author":[5686],"class_list":["post-53803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-store-launches","category-whats-new","tag-araiya-by-aza","tag-aza-bandra","tag-aza-store","tag-aza-store-collections","tag-diamonds","tag-jayanti-reddy","tag-jewellery","tag-jewellery-collection","tag-lab-grown-diamonds","tag-luxury-accessories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;Araiya by Aza&#039; 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