{"id":68087,"date":"2026-01-03T15:20:39","date_gmt":"2026-01-03T09:50:39","guid":{"rendered":"https:\/\/www.azafashions.com\/blog\/?p=68087"},"modified":"2026-01-07T15:36:27","modified_gmt":"2026-01-07T10:06:27","slug":"soft-prints-in-designer-ethnic-wear","status":"publish","type":"post","link":"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/","title":{"rendered":"Why Soft Prints Are Trending in Designer Ethnic Wear\u00a0"},"content":{"rendered":"\n

In the evolving landscape\u00a0<\/span>of\u00a0Indian fashion, a quiet revolution is taking place. While heavy embroidery and rich brocades have long defined traditional opulence, a new wave of aesthetics is capturing the hearts of\u00a0the modern\u00a0fashionista. Soft prints\u00a0characterized by delicate motifs, pastel palettes, and fluid fabrics\u00a0are redefining what it means to dress up.<\/span>\u00a0<\/span><\/p>\n

This trend is more than just a seasonal fad; it\u00a0represents\u00a0a shift towards \"intelligent fusion,\" where comfort meets couture. Today's woman is global, busy, and seeking elegance that\u00a0doesn't\u00a0weigh her down. Soft prints offer exactly that: a sophisticated visual language that whispers rather than shouts.<\/span>\u00a0<\/span><\/p>\n

Here\u00a0is\u00a0why soft prints are dominating\u00a0<\/span>designer ethnic wear<\/span><\/a>\u00a0in\u00a0<\/span>2026 and how they are transforming your favorite categories.<\/span>\u00a0<\/span><\/p>\n

The Appeal of the Understated<\/span><\/span>\u00a0<\/span><\/h2>\n

The rise of soft prints is fueled by a desire for lightweight luxury. Gone are the days when \"festive\"\u00a0meant\u00a0carrying 10 kilos of embellished velvet. The modern aesthetic favors breathable fabrics like organza, georgette, and chiffon, which serve as the perfect canvas for intricate digital and hand-block prints.<\/span>\u00a0<\/span><\/p>\n

From watercolor florals to abstract geometrics, these prints bring a sense of airiness and romance to traditional silhouettes. They bridge the gap between casual and formal, making ethnic wear versatile eno<\/span>ugh for a\u00a0destination wedding in Jaipur\u00a0or a fe<\/span>stive brunch in New York.<\/span>\u00a0<\/span><\/p>\n

Redefining Categories with Soft Prints<\/span><\/span>\u00a0<\/span><\/h2>\n

Soft prints are not limited to casual kurtas; they have infiltrated high-fashion bridal and festive collections. Here is how\u00a0<\/span>different categories<\/span>\u00a0of ethnic wear are embracing this trend.<\/span><\/span>\u00a0<\/span><\/p>\n

1. The New-Age Saree: Printed Elegance<\/span><\/span>\u00a0<\/span><\/h3>\n

The saree is\u00a0perhaps the\u00a0most versatile garment in the world, and soft prints have given it a contemporary facelift.<\/span>\u00a0<\/span><\/p>\n

Georgette sarees\u00a0featurin<\/span>g micro-florals or dusty botanical prints are currently trending for daytime events<\/span>. These sarees drape beautifully, offering a slimming silhouette that is easy to manage. Unlike stiff\u00a0<\/span>silk sarees<\/span><\/a>, printed v<\/span>ersions in chiffon or organza require minimal effort to pleat and carry.<\/span>\u00a0<\/span><\/p>\n

Designers are pairing these fluid drapes with statement blouses\u2014often in solid colors or contrasting prints\u2014to create a modern, chic look. Whether\u00a0it\u2019s\u00a0a pastel-to<\/span>ned\u00a0<\/span>organza saree<\/span><\/a>\u00a0for a summer wedding or a dig<\/span>itally printed satin drape for a cocktail party, the emphasis is on fluid movement and effortless grace.<\/span>\u00a0<\/span><\/p>\n\n\n\n

\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

\u00a0<\/p>\n

2. Lehengas: From Heavy to Heavenly<\/span><\/span>\u00a0<\/span><\/h3>\n

For years, lehengas wer<\/span>e synonymous with heavy\u00a0zari\u00a0work and sequins. However, the\u00a0<\/span>printed lehenga<\/span><\/a>\u00a0has\u00a0emerged\u00a0as\u00a0a game-changer, especially for sangeets,\u00a0mehendi\u00a0ceremonies, and destina<\/span>tion weddings.<\/span>\u00a0<\/span><\/p>\n

Designers are opting for large-scale floral prints on lightweight fabrics like organza and silk blends. These \"lightweight fabrics\" allow for voluminous skirts that swirl and dance with you, rather than holding you back.<\/span>\u00a0<\/span><\/p>\n

The trend often features pastel tones like sage green, blush pink, and powder blue, adorned with subtle highlights of sequin or\u00a0gota\u00a0work to add a festive touch without the bulk. A<\/span>\u00a0floral\u00a0printed lehenga skirt\u00a0paired with a solid crop top or a blazer-style choli is the ultimate expression of modern ethnic wear<\/span>.<\/span>\u00a0<\/span><\/p>\n\n\n\n

\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

\u00a0<\/p>\n

3. Salwar Kameez: The Comfort-Chic Upgrade<\/span><\/span>\u00a0<\/span><\/h3>\n

The humble Salwar Kameez has undergone a major transformation with the infusion of soft prints. The trend has moved away from stiff fabrics to flowy silhouett<\/span>es like the\u00a0Anarkali\u00a0suits\u00a0and the Sharara\u00a0sets.<\/span>\u00a0<\/span><\/p>\n

Floral prints\u00a0dominate this category, appearing on floor-length\u00a0Anarkalis\u00a0made of georgette or crepe. These outfit<\/span>s offer the grandeur of a gown with the comfort of a suit. We are also seeing a rise in \"co-ord\" style sets, where the kurta and bottom feature an all-over soft print, creating a streamlined, height-enhancing look.<\/span>\u00a0<\/span><\/p>\n

Soft prints in earthy or pastel hues make these outfits perfect for office wear, intimate family gatherings, or festive lunches where you want to look polished but feel relaxed.<\/span>\u00a0<\/span><\/p>\n\n\n\n

\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

\u00a0<\/p>\n

4. Kurta Sets: Everyday Luxury<\/span><\/span>\u00a0<\/span><\/h3>\n

The contemp<\/span>orary\u00a0kurta set\u00a0for women\u00a0is\u00a0<\/span>the backbone of a modern ethnic wardrobe. Soft prints have elevated this staple from basic daily wear to \"everyday luxury.\"<\/span>\u00a0<\/span><\/p>\n

Current trends favor straight-cut kurtas in breathable cottons or linens, featuring delicate block prints or digital motifs. The color palette revolves heavily aro<\/span>und\u00a0pastel tones,\u00a0th<\/span>ink\u00a0lilacs, mints, and peaches\u00a0which feel fresh and soothing.<\/span>\u00a0<\/span><\/p>\n

Paired with matching printed palazzos or solid cigarette pants, these sets are the epitome of \"modern ethnic wear.\" They transition effortlessly from a day at work to an evening dinner, proving that style does not have to come at the cost of comfort.<\/span>\u00a0<\/span><\/p>\n\n\n\n

\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

\u00a0<\/p>\n

Why This Trend Resonates Now<\/span><\/span>\u00a0<\/span><\/h2>\n

The shift toward soft prints speaks to the changing lifestyle of the global Indian woman.<\/span>\u00a0<\/span><\/p>\n

    \n
  1. Versatility:<\/span><\/b>\u00a0A<\/span>\u00a0printed floral lehenga\u00a0can be\u00a0<\/span>dressed down with<\/span>\u00a0a\u00a0white shirt<\/span>\u00a0or dressed up with a heavy dupatta. These pieces are not \"one-time wear\" items; they are reusable assets in a wardrobe.<\/span><\/li>\n
  2. Comfort is Key:<\/span><\/b>\u00a0With destination weddings and long festive days becoming the norm, women prioritize fabrics that allow them to move, dance, and breathe.<\/span><\/li>\n
  3. Global Aesthetic:<\/span><\/b>\u00a0Soft prints have a universal appeal. They blend Indian silhouettes with a global design sensibility, making them\u00a0appropriate for\u00a0multicultural settings.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

    Soft prints are more than just a visual delight; they are a practical response to the needs of modern life. By marryin<\/span>g the elegance of traditional cuts with the ease of lightweight fabrics and soothing colors,\u00a0designer ethnic wear\u00a0has found<\/span>\u00a0a new, enduring identity.<\/span>\u00a0<\/span><\/p>\n

    Whether you are looking for a breezy georgette saree or a chic printed lehenga, embracing soft prints is the surest way to look effortlessly stylish this season. It is a celebration of heritage, minus the weight.<\/span>\u00a0<\/span><\/p>\n

    \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

    In the evolving landscape\u00a0of\u00a0Indian fashion, a quiet revolution is taking place. While heavy embroidery and rich brocades have long defined traditional opulence, a new wave of aesthetics is capturing the…<\/p>\n","protected":false},"author":44,"featured_media":68078,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[98,27,3106,64,785,463,9448],"ppma_author":[5884],"class_list":["post-68087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-and-style","tag-aza","tag-aza-fashions","tag-kurta-set-for-women","tag-lehengas","tag-printed-lehengas","tag-printed-saree","tag-soft-prints"],"yoast_head":"\nWhy Soft Prints Are Trending in Designer Ethnic Wear<\/title>\n<meta name=\"description\" content=\"Soft prints are trending for their effortless elegance. Discover flowy silhouettes and statement styles curated by Aza Fashions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Soft Prints Are Trending in Designer Ethnic Wear\u00a0 | Fashion and Style\" \/>\n<meta property=\"og:description\" content=\"Soft prints are trending for their effortless elegance. Discover flowy silhouettes and statement styles curated by Aza Fashions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/\" \/>\n<meta property=\"og:site_name\" content=\"Aza Editorials\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AzaFashions\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-03T09:50:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-07T10:06:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/01\/Featured-Image_Velvet-Saree.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1680\" \/>\n\t<meta property=\"og:image:height\" content=\"940\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ishika Sen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aza_fashions\" \/>\n<meta name=\"twitter:site\" content=\"@aza_fashions\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/\"},\"author\":{\"name\":\"Ishika Sen\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/#\/schema\/person\/ee4117934493bc2e0afdfd62e028c9e0\"},\"headline\":\"Why Soft Prints Are Trending in Designer Ethnic Wear\u00a0\",\"datePublished\":\"2026-01-03T09:50:39+00:00\",\"dateModified\":\"2026-01-07T10:06:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/\"},\"wordCount\":928,\"publisher\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/01\/Featured-Image_Velvet-Saree.jpg\",\"keywords\":[\"Aza\",\"Aza Fashions\",\"kurta set for women\",\"Lehengas\",\"printed lehengas\",\"printed saree\",\"soft prints\"],\"articleSection\":[\"Fashion and Style\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/\",\"url\":\"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/\",\"name\":\"Why Soft Prints Are Trending in Designer Ethnic Wear\",\"isPartOf\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/01\/Featured-Image_Velvet-Saree.jpg\",\"datePublished\":\"2026-01-03T09:50:39+00:00\",\"dateModified\":\"2026-01-07T10:06:27+00:00\",\"description\":\"Soft prints are trending for their effortless elegance. Discover flowy silhouettes and statement styles curated by Aza Fashions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/#primaryimage\",\"url\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/01\/Featured-Image_Velvet-Saree.jpg\",\"contentUrl\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/01\/Featured-Image_Velvet-Saree.jpg\",\"width\":1680,\"height\":940},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.azafashions.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Soft Prints Are Trending in Designer Ethnic Wear\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/#website\",\"url\":\"https:\/\/www.azafashions.com\/blog\/\",\"name\":\"Aza Avenue\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.azafashions.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/#organization\",\"name\":\"Aza Fashions\",\"url\":\"https:\/\/www.azafashions.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2023\/04\/app-logo96X961-1.png\",\"contentUrl\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2023\/04\/app-logo96X961-1.png\",\"width\":96,\"height\":96,\"caption\":\"Aza Fashions\"},\"image\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AzaFashions\",\"https:\/\/x.com\/aza_fashions\",\"https:\/\/www.instagram.com\/azafashions\/\",\"https:\/\/www.youtube.com\/@Azafashions\",\"https:\/\/in.linkedin.com\/company\/aza-fashions\",\"https:\/\/in.pinterest.com\/AzaFashionsGlobal\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/#\/schema\/person\/ee4117934493bc2e0afdfd62e028c9e0\",\"name\":\"Ishika Sen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/#\/schema\/person\/image\/3a3c2bf31adcc1a4cb00d3c88a279742\",\"url\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2024\/08\/Ishika-Sen.jpeg\",\"contentUrl\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2024\/08\/Ishika-Sen.jpeg\",\"caption\":\"Ishika Sen\"},\"description\":\"Ishika Sen crafts compelling fashion content with a sharp eye for style, couture, and whatever\u2019s worth a second look. A travel enthusiast at heart, she's always chasing new trends and destinations. Outside of work, you\u2019ll likely find her at the gym or unwinding with a good movie.\",\"url\":\"https:\/\/www.azafashions.com\/blog\/author\/ishikasen\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Soft Prints Are Trending in Designer Ethnic Wear","description":"Soft prints are trending for their effortless elegance. Discover flowy silhouettes and statement styles curated by Aza Fashions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/","og_locale":"en_US","og_type":"article","og_title":"Why Soft Prints Are Trending in Designer Ethnic Wear\u00a0 | Fashion and Style","og_description":"Soft prints are trending for their effortless elegance. Discover flowy silhouettes and statement styles curated by Aza Fashions.","og_url":"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/","og_site_name":"Aza Editorials","article_publisher":"https:\/\/www.facebook.com\/AzaFashions","article_published_time":"2026-01-03T09:50:39+00:00","article_modified_time":"2026-01-07T10:06:27+00:00","og_image":[{"width":1680,"height":940,"url":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/01\/Featured-Image_Velvet-Saree.jpg","type":"image\/jpeg"}],"author":"Ishika Sen","twitter_card":"summary_large_image","twitter_creator":"@aza_fashions","twitter_site":"@aza_fashions","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/#article","isPartOf":{"@id":"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/"},"author":{"name":"Ishika Sen","@id":"https:\/\/www.azafashions.com\/blog\/#\/schema\/person\/ee4117934493bc2e0afdfd62e028c9e0"},"headline":"Why Soft Prints Are Trending in Designer Ethnic Wear\u00a0","datePublished":"2026-01-03T09:50:39+00:00","dateModified":"2026-01-07T10:06:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/"},"wordCount":928,"publisher":{"@id":"https:\/\/www.azafashions.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/#primaryimage"},"thumbnailUrl":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/01\/Featured-Image_Velvet-Saree.jpg","keywords":["Aza","Aza Fashions","kurta set for women","Lehengas","printed lehengas","printed saree","soft prints"],"articleSection":["Fashion and Style"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/","url":"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/","name":"Why Soft Prints Are Trending in Designer Ethnic Wear","isPartOf":{"@id":"https:\/\/www.azafashions.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/#primaryimage"},"image":{"@id":"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/#primaryimage"},"thumbnailUrl":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/01\/Featured-Image_Velvet-Saree.jpg","datePublished":"2026-01-03T09:50:39+00:00","dateModified":"2026-01-07T10:06:27+00:00","description":"Soft prints are trending for their effortless elegance. Discover flowy silhouettes and statement styles curated by Aza Fashions.","breadcrumb":{"@id":"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/#primaryimage","url":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/01\/Featured-Image_Velvet-Saree.jpg","contentUrl":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/01\/Featured-Image_Velvet-Saree.jpg","width":1680,"height":940},{"@type":"BreadcrumbList","@id":"https:\/\/www.azafashions.com\/blog\/soft-prints-in-designer-ethnic-wear\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.azafashions.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Soft Prints Are Trending in Designer Ethnic Wear\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.azafashions.com\/blog\/#website","url":"https:\/\/www.azafashions.com\/blog\/","name":"Aza Avenue","description":"","publisher":{"@id":"https:\/\/www.azafashions.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.azafashions.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.azafashions.com\/blog\/#organization","name":"Aza Fashions","url":"https:\/\/www.azafashions.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.azafashions.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2023\/04\/app-logo96X961-1.png","contentUrl":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2023\/04\/app-logo96X961-1.png","width":96,"height":96,"caption":"Aza Fashions"},"image":{"@id":"https:\/\/www.azafashions.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AzaFashions","https:\/\/x.com\/aza_fashions","https:\/\/www.instagram.com\/azafashions\/","https:\/\/www.youtube.com\/@Azafashions","https:\/\/in.linkedin.com\/company\/aza-fashions","https:\/\/in.pinterest.com\/AzaFashionsGlobal\/"]},{"@type":"Person","@id":"https:\/\/www.azafashions.com\/blog\/#\/schema\/person\/ee4117934493bc2e0afdfd62e028c9e0","name":"Ishika Sen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.azafashions.com\/blog\/#\/schema\/person\/image\/3a3c2bf31adcc1a4cb00d3c88a279742","url":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2024\/08\/Ishika-Sen.jpeg","contentUrl":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2024\/08\/Ishika-Sen.jpeg","caption":"Ishika Sen"},"description":"Ishika Sen crafts compelling fashion content with a sharp eye for style, couture, and whatever\u2019s worth a second look. A travel enthusiast at heart, she's always chasing new trends and destinations. Outside of work, you\u2019ll likely find her at the gym or unwinding with a good movie.","url":"https:\/\/www.azafashions.com\/blog\/author\/ishikasen\/"}]}},"authors":[{"term_id":5884,"user_id":44,"is_guest":0,"slug":"ishikasen","display_name":"Ishika Sen","avatar_url":{"url":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2024\/08\/Ishika-Sen.jpeg","url2x":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2024\/08\/Ishika-Sen.jpeg"},"author_category":"1","user_url":"","last_name":"Sen","first_name":"Ishika","job_title":"","description":"<p><span data-teams=\"true\">Ishika Sen crafts compelling fashion content with a sharp eye for style, couture, and whatever\u2019s worth a second look. A travel enthusiast at heart, she's always chasing new trends and destinations. Outside of work, you\u2019ll likely find her at the gym or unwinding with a good movie.<\/span><\/p>"}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/posts\/68087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/comments?post=68087"}],"version-history":[{"count":15,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/posts\/68087\/revisions"}],"predecessor-version":[{"id":68102,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/posts\/68087\/revisions\/68102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/media\/68078"}],"wp:attachment":[{"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/media?parent=68087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/categories?post=68087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/tags?post=68087"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=68087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}