{"id":75130,"date":"2026-03-10T15:43:09","date_gmt":"2026-03-10T10:13:09","guid":{"rendered":"https:\/\/www.azafashions.com\/blog\/?p=75130"},"modified":"2026-03-10T15:43:10","modified_gmt":"2026-03-10T10:13:10","slug":"bhavitha-mandava-as-chanels-house-ambassador","status":"publish","type":"post","link":"https:\/\/www.azafashions.com\/blog\/bhavitha-mandava-as-chanels-house-ambassador\/","title":{"rendered":"Bhavitha Mandava Becomes Chanel\u2019s First Indian Model House Ambassador"},"content":{"rendered":"<!-- wp:tadv\/classic-paragraph -->\n<p><span data-contrast=\"auto\">The global fashion landscape is experiencing a massive and necessary shift. For decades, the faces\u00a0representing\u00a0legendary European design houses fit\u00a0a very specific, narrow mold. That narrative\u00a0changes\u00a0right now. The iconic French brand Chanel just made a landmark announcement, naming 26-year-old Bhavitha Mandava as its very first Indian house ambassador.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This appointment is much more than a simple casting choice. It\u00a0represents\u00a0a major milestone for South Asian representation at the highest levels of the industry. Mandava\u2019s ascent from an engineering student to a global fashion icon serves as a powerful testament to how rapidly the industry is evolving to embrace diverse, multifaceted talent.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this post, we will explore Bhavitha Mandava\u2019s fascinating background, trace her unexpected journey into the spotlight, and break down exactly why her new role with Chanel is a\u00a0game-changer\u00a0for the future of style.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span class=\"TextRun SCXW159747880 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW159747880 BCX0\" data-ccp-parastyle=\"heading 2\">The Making of a Muse: Who is Bhavitha Mandava?<\/span><\/span><span class=\"EOP SCXW159747880 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Before she was a familiar face in major campaigns, Bhavitha Mandava was focused on an entirely different kind of design. Born into a Telugu family in Hyderabad, India, she initially set her sights on the built environment. She earned her Bachelor of Architecture degree at Jawaharlal Nehru Technological University.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Driven by a passion for design and innovation, she moved to the United States to further her education. She enrolled at the New York University Tandon School of Engineering, dedicating her studies to assistive technology and human-computer interaction. Her academic focus highlighted her desire to create accessible, forward-thinking solutions for everyday people.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At that point, walking for legendary designers was not even on her radar.\u00a0Yet,\u00a0her unique background in architecture and technology ended up giving her a distinct, analytical edge. She understands structure, form, and innovation\u2014concepts that translate beautifully from drafting tables to garment construction.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span class=\"TextRun SCXW179200056 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW179200056 BCX0\" data-ccp-parastyle=\"heading 2\">An Unexpected Subway Discovery<\/span><\/span><span class=\"EOP SCXW179200056 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Some of the most iconic careers begin when people are simply going about their daily routines. Mandava\u2019s entry into modeling sounds like a scene pulled straight from a movie. While navigating the busy underground transit system as an NYU student, a modeling scout spotted her at a New York subway station.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">She took a leap of faith into an industry she knew\u00a0very little\u00a0about. Without any prior formal training in modeling, she had to learn the ropes quickly. Her natural elegance, striking features, and strong presence\u00a0immediately\u00a0caught the attention of major casting directors.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Her transition from a tech student to a working model happened\u00a0almost overnight. It highlights a refreshing trend where agencies and designers look beyond traditional scouting methods to find fresh, intelligent faces that bring real-world experience to the runway.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:image {\"id\":75129,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner1-1.jpg\" alt=\"\" class=\"wp-image-75129\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner1-1.jpg 1000w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner1-1-300x210.jpg 300w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner1-1-768x538.jpg 768w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner1-1-200x140.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner1-1-585x410.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner1-1-150x105.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:tadv\/classic-paragraph \/-->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p>\u00a0<\/p>\n<h2><span class=\"TextRun SCXW104730646 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104730646 BCX0\" data-ccp-parastyle=\"heading 2\">Rapid Ascent on International Runways<\/span><\/span><span class=\"EOP SCXW104730646 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p><span data-contrast=\"auto\">Mandava did not quietly ease into the fashion world; she arrived at the very top tier. She made her highly\u00a0anticipated\u00a0runway debut for Bottega Veneta. Walking under the direction of creative director Matthieu Blazy, she instantly proved she belonged among the industry's elite.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From that moment, her career accelerated at an astonishing pace. She quickly became a highly requested t<\/span><span data-contrast=\"auto\">alent for\u00a0international runways, trav<\/span><span data-contrast=\"auto\">eling the globe to\u00a0showcase\u00a0collections for leading brands. Her ability to embody the distinct vision of different designers made her a versatile and powerful presence on the catwalk.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Beyond live shows, she rapidly conquered the world of print. Mandava graced the covers of\u00a0<\/span><span data-contrast=\"auto\">prestigious publications, including British Vogue and i-D Magazine. Landing these high-profile\u00a0fashion editorials\u00a0cement<\/span><span data-contrast=\"auto\">ed her status as the defining face of a new generation. She proved that South Asian models\u00a0can\u00a0anchor major global campaigns and connect with audiences worldwide.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:image {\"id\":75128,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner2-1.jpg\" alt=\"\" class=\"wp-image-75128\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner2-1.jpg 1000w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner2-1-300x210.jpg 300w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner2-1-768x538.jpg 768w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner2-1-200x140.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner2-1-585x410.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner2-1-150x105.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p>\u00a0<\/p>\n<h2><span class=\"TextRun SCXW74409763 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW74409763 BCX0\" data-ccp-parastyle=\"heading 2\">Making History with Chanel<\/span><\/span><span class=\"EOP SCXW74409763 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p><span data-contrast=\"auto\">The relationship between Mandava and Chanel felt organic from the very beginning. She initially caught the attention of the house with her commanding runway presence and sophisticated charm. This connection led to a series of groundbreaking moments with the legendary brand.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">First, she broke barriers by becoming the first Indian model to open a Chanel M\u00e9tiers\u00a0d\u2019Art\u00a0show in New York. Opening a show is a massive honor,\u00a0setting\u00a0the tone for the\u00a0entire collection. She carried the responsibility flawlessly.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">She then achieved the ultimate modeling dream: closing\u00a0<\/span><span data-contrast=\"auto\">a Chanel\u00a0haute couture\u00a0s<\/span><span data-contrast=\"auto\">how. Dressed in the highly coveted bridal look\u2014traditionally reserved for the designer's ultimate muse\u2014she captivated the audience. These standout moments made her official appointment as a house\u00a0ambassador\u00a0the natural next step.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By accepting this role, she joins an exclusive roster of global superstars. She now shares the ambassador title with heavyweights like Margot Robbie and Jennie Kim. On social media, Mandava expressed her gratitude, noting that the brand perfectly\u00a0represents\u00a0the contemporary, independent woman.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:image {\"id\":75127,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner3.jpg\" alt=\"\" class=\"wp-image-75127\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner3.jpg 1000w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner3-300x210.jpg 300w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner3-768x538.jpg 768w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner3-200x140.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner3-585x410.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/banner3-150x105.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p>\u00a0<\/p>\n<h2><span class=\"TextRun SCXW58739603 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW58739603 BCX0\" data-ccp-parastyle=\"heading 2\">What This Means for Luxury Fashion<\/span><\/span><span class=\"EOP SCXW58739603 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p><span data-contrast=\"auto\">For a long time, the highest e<\/span><span data-contrast=\"auto\">chelons of\u00a0<\/span><a href=\"https:\/\/www.azafashions.com\/?utm_source=blog&amp;utm_medium=blogpost&amp;utm_campaign=bhavitha-mandava-chanel-10-03-26\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">luxury fashion<\/span><\/a><span data-contrast=\"auto\">\u00a0felt co<\/span><span data-contrast=\"auto\">mpletely inaccessible to many aspiring creatives from South Asia. Mandava\u2019s appointment shatters that glass ceiling. It sends a clear message that Indian talent belongs at the center of the global fashion narrative, not just on the periphery.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This move also reflects a broader shift in how luxury brands connect with their global clientele. By elevating an ambassador with a background in engineering and architecture, Chanel embraces the idea that modern elegance is tied to intellect, innovation, and individuality. Consumers want to see brand representatives who have depth, education, and unique life experiences.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Furthermore, this milestone opens the door for the next generation of Indian models, designers, and creatives. When young girls in Hyderabad or anywhere else see Mandava shining as the face of Chanel, they see tangible proof that their biggest, most audacious goals are entirely possible.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2>A New Chapter Begins<\/h2>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p><span data-contrast=\"auto\">Bhavitha Mandava\u2019s journey from a dedicated architecture student in Hyderabad to the first Indian house ambassador for Chanel is nothing short of extraordinary. At just 26 years old, she\u00a0has completely redefined\u00a0what it means to be a global fashion muse.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Her success proves that the industry is finally ready to embrace diverse voices and unconventional backgrounds. As she steps into this historic role, we can expect her to bring her signature blend of intellect, grace, and modern independence to the iconic French house.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span data-contrast=\"auto\">To stay updated on Bhavitha's upcoming campaigns and runway appearances, make sure to follow her journey on social media. What are your thoughts on this historic appointment? Keep an eye out for how this powerful representation will continue to reshape the global fashion landscape in the seasons to come.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:tadv\/classic-paragraph \/-->","protected":false},"excerpt":{"rendered":"<p>The global fashion landscape is experiencing a massive and necessary shift. For decades, the faces\u00a0representing\u00a0legendary European design houses fit\u00a0a very specific, narrow mold. That narrative\u00a0changes\u00a0right now. The iconic French brand&hellip;<\/p>\n","protected":false},"author":44,"featured_media":75126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[98,27,9821,9819,9820,9823,1169,9822],"ppma_author":[5884],"class_list":["post-75130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-and-style","tag-aza","tag-aza-fashions","tag-bhavitha-mandava","tag-chanel","tag-chanel-house-ambassador","tag-fashion-model","tag-fashion-moments","tag-indian-model"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bhavitha Mandava Becomes Chanel\u2019s First Indian Model House Ambassador<\/title>\n<meta name=\"description\" content=\"Chanel names Bhavitha Mandava its first Indian model house ambassador, celebrating a milestone for Indian talent in the global fashion industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.azafashions.com\/blog\/bhavitha-mandava-as-chanels-house-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bhavitha Mandava Becomes Chanel\u2019s First Indian Model House Ambassador | Fashion and Style\" \/>\n<meta property=\"og:description\" content=\"Chanel names Bhavitha Mandava its first Indian model house ambassador, celebrating a milestone for Indian talent in the global fashion industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.azafashions.com\/blog\/bhavitha-mandava-as-chanels-house-ambassador\/\" \/>\n<meta property=\"og:site_name\" content=\"Aza Editorials\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AzaFashions\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-10T10:13:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T10:13:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/03\/featured-iamge-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1632\" \/>\n\t<meta property=\"og:image:height\" content=\"940\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ishika Sen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aza_fashions\" \/>\n<meta name=\"twitter:site\" 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