{"id":77915,"date":"2026-04-08T19:59:55","date_gmt":"2026-04-08T14:29:55","guid":{"rendered":"https:\/\/www.azafashions.com\/blog\/?p=77915"},"modified":"2026-04-08T19:59:57","modified_gmt":"2026-04-08T14:29:57","slug":"why-phulkari-is-back-in-fashion","status":"publish","type":"post","link":"https:\/\/www.azafashions.com\/blog\/why-phulkari-is-back-in-fashion\/","title":{"rendered":"From Village Courtyards to Celebrity Closets: The Phulkari Comeback You Didn&#8217;t See Coming"},"content":{"rendered":"<!-- wp:tadv\/classic-paragraph -->\n<p><span class=\"TextRun SCXW88630496 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW88630496 BCX0\">H<\/span><span class=\"NormalTextRun SCXW88630496 BCX0\">opelessly in love with the phulkari embroidery? Well, l<\/span><span class=\"NormalTextRun SCXW88630496 BCX0\">ong before fashion weeks and designer labels, there was Phulkari<\/span><span class=\"NormalTextRun SCXW88630496 BCX0\">. And trust me, it needed no dramatic&nbsp;<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW88630496 BCX0\">runways<\/span><span class=\"NormalTextRun SCXW88630496 BCX0\">&nbsp;and couture shows&nbsp;<\/span><span class=\"NormalTextRun SCXW88630496 BCX0\">to be extraordinary. Phulkari, from the Punjabi&nbsp;<\/span><span class=\"NormalTextRun SCXW88630496 BCX0\">\"<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW88630496 BCX0\">phul<\/span><span class=\"NormalTextRun SCXW88630496 BCX0\">\"<\/span><span class=\"NormalTextRun SCXW88630496 BCX0\">&nbsp;(flower) and&nbsp;<\/span><span class=\"NormalTextRun SCXW88630496 BCX0\">\"kari\"<\/span><span class=\"NormalTextRun SCXW88630496 BCX0\">&nbsp;(work), translates simply to \"flower work.\" But there is nothing simple about it. It is Punjab's most intimate art form: conceived by women, carried by women, and passed between generations<\/span><span class=\"NormalTextRun SCXW88630496 BCX0\">. The same<\/span><span class=\"NormalTextRun SCXW88630496 BCX0\">&nbsp;way gold jewellery or whispered prayers are passed with fierce<\/span><span class=\"NormalTextRun SCXW88630496 BCX0\">&nbsp;and&nbsp;<\/span><span class=\"NormalTextRun SCXW88630496 BCX0\">quiet devotion.<\/span><\/span><span class=\"EOP Selected SCXW88630496 BCX0\" data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-stitched-into-history-nbsp\">Stitched Into History&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Some historians believe the style was popular as long ago as the 7th century, with a biography of Indian emperor Harshavardhana describing people \"embroidering flowers and leaves on the cloth from the reverse side\" \u2014 which precisely describes the Phulkari technique. Its earliest definitive records, however, trace back to the 15th century in Punjab, and the craft is rooted in the region's rural handmade embroidery traditions.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":77926,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"1000\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Punjabi-woman-stitching-phulkari.jpg\" alt=\"Punjabi woman stitching phulkari\" class=\"wp-image-77926\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Punjabi-woman-stitching-phulkari.jpg 700w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Punjabi-woman-stitching-phulkari-210x300.jpg 210w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Punjabi-woman-stitching-phulkari-200x286.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Punjabi-woman-stitching-phulkari-585x836.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Punjabi-woman-stitching-phulkari-150x214.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p><br>The origin of the craft is debated: some scholars suggest it was introduced to India from Central Asia by the Jat community in the late medieval period, while others trace its roots to Persian&nbsp;gulkari&nbsp;embroidery designs. Whatever its precise geography of birth, Phulkari found its truest home in Punjab \u2014 it has been mentioned in the Sikh holy book Guru Granth&nbsp;Sahib, and&nbsp;immortalised in the 18th-century Punjabi epic Heer Ranjha by Waris Shah. <span class=\"TextRun SCXW113088964 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW113088964 BCX0\">\"My dear mother has embroidered this Phulkari; I embrace it again and again with affection.\"<\/span><\/span><span class=\"EOP Selected SCXW113088964 BCX0\" data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-makes-nbsp-phulkari-nbsp-one-of-its-kind-nbsp\">What Makes&nbsp;Phulkari&nbsp;One of Its Kind&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p>The magic of Phulkari lies in its paradox: a design of breathtaking complexity, created using one of the most elemental stitches in needlework. Phulkari embroidery is done using a running stitch with brightly coloured untwisted silk thread. The thread is believed to be&nbsp;historically&nbsp;imported from Kashmir and Bengal on a base of coarse handwoven cloth called khaddar, typically dyed red using plant-based dyes.&nbsp;<\/p>\n<h2 id=\"h-\" class=\"wp-block-heading\">&nbsp;<\/h2>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:image {\"id\":77924,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"1000\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-stitch-and-embroidery.jpg\" alt=\"Phulkari stitch and embroidery\" class=\"wp-image-77924\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-stitch-and-embroidery.jpg 700w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-stitch-and-embroidery-210x300.jpg 210w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-stitch-and-embroidery-200x286.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-stitch-and-embroidery-585x836.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-stitch-and-embroidery-150x214.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><br>Uniquely, the darning stitch is worked from the back of the fabric, with bold, geometric floral patterns revealing themselves on the front. Designs were never drawn or traced \u2014 they were stitched freehand, entirely from memory and imagination. This means no two authentic Phulkaris are ever identical; each one is a singular fingerprint of its maker's mind and heart.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p>Thread colours carry symbolic meaning: red for joy and celebration, white for purity, and yellow or orange for spirituality. Natural vegetable dyes were initially used, though synthetic dyes are now more common. \\<\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-5-things-to-know-about-phulkari\">5 Things to Know About Phulkari<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:media-text {\"mediaId\":77920,\"mediaLink\":\"https:\/\/www.azafashions.com\/blog\/?attachment_id=77920\",\"mediaType\":\"image\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"700\" height=\"1000\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-design.jpg\" alt=\"Phulkari design\" class=\"wp-image-77920 size-full\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-design.jpg 700w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-design-210x300.jpg 210w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-design-200x286.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-design-585x836.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-design-150x214.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>A single Phulkari salwar kameez can take over 80 days to complete by hand&nbsp;<br><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The darning stitch is worked on the reverse side \u2014 the beauty blooms only on the front.<br><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Over 52 distinct types of Phulkari were once practised across Punjab. <br><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>No two pieces are identical \u2014 designs come from the maker's memory, never a pattern. <br><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The narrower the stitch, the finer and more valuable the piece. <br><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The Philadelphia Museum of Art holds a permanent Phulkari exhibition&nbsp;<br>&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-a-language-woven-in-silk\"><br><strong>A Language Woven in Silk<\/strong>\u00a0<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Different types&nbsp;of Phulkari were made for&nbsp;different occasions&nbsp;and life events \u2014 each carrying its own ritual weight. Understanding these varieties is to understand the full emotional range of Punjabi womanhood:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Bagh<\/strong>:&nbsp;The&nbsp;most elaborate form \u2014 embroidery so dense that not an inch of the base fabric is visible. Like a blooming garden. Reserved for the most joyous of occasions.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p><strong>Chope<\/strong>:&nbsp;Stitched&nbsp;by a maternal grandmother as a gift for her granddaughter's wedding. A labour of love that could span years \u2014 and a lifetime of blessings.&nbsp;<\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:image {\"id\":77922,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1000\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-embroidery-work.jpg\" alt=\"Phulkari embroidery work\" class=\"wp-image-77922\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-embroidery-work.jpg 700w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-embroidery-work-210x300.jpg 210w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-embroidery-work-200x286.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-embroidery-work-585x836.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-embroidery-work-150x214.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\"><strong>Vari-da-Bagh<\/strong>:&nbsp;Worked&nbsp;in lustrous golden thread on red cloth. Presented to a bride by her in-laws as a symbol of welcome and wealth.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Sainchi<\/strong>:&nbsp;Narrative&nbsp;embroidery depicting scenes from daily village life \u2014 animals, people, tools. A storybook in silk thread.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Darshan Dwar: <\/strong>Architectural&nbsp;motifs meant as offerings to gurudwaras. Sacred textiles where craft becomes devotion.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-from-village-courtyards-to-couture-nbsp\">From Village Courtyards to Couture&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>For most of its history, Phulkari was never made to be sold. It was made to be given \u2014 presented at weddings, draped over brides, gifted between women. It was never made for commercialisation. Fabricated for familial customary obligations, Phulkari became famous&nbsp;mainly by&nbsp;word of mouth.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That changed dramatically in the late 20th and early 21st centuries, as India's fashion establishment turned its gaze toward its own heritage with newfound urgency. Some modern fashion designers began incorporating Phulkari embroidery into their designs, and its use has spread beyond traditional salwar kameez and dupatta to accessories like jackets, handbags, cushion covers, shoes,&nbsp;juttis, and children's clothes.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":77935,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-exhibition.jpg\" alt=\"Phulkari exhibition\" class=\"wp-image-77935\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-exhibition.jpg 1000w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-exhibition-300x210.jpg 300w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-exhibition-768x538.jpg 768w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-exhibition-200x140.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-exhibition-585x410.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-exhibition-150x105.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:paragraph -->\n<p><br>Jumpsuits, jackets, and tote bags now lend a fashion-ethnic flair to Phulkari, making it a global rage. Phulkari motifs are even being incorporated on\u00a0juttis, belts, and ornaments \u2014 marrying the old with\u00a0new trends. For brides, Phulkari-embroidered lehengas and dupattas have become an ornate attraction at weddings.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\"The embroidery form became more or less extinct. Nobody promoted these.\"&nbsp;\u2014 Jasleen Dhamija, Handloom &amp; Handicraft Traditions Expert&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p>That neglect is firmly in the past. Today, Phulkari appears on international runways, in museum galleries, and at the hearts of bridal collections by India's finest designers. It has advanced from being a purely local art form to earning a spot in the couture collections of eminent fashion designers \u2014 adorning&nbsp;kurtis, jackets, sarees, and&nbsp;bandhgalas&nbsp;in addition to shawls.&nbsp;<\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-celebrities-who-made-phulkari-the-ultimate-heritage-statement-nbsp\"><strong>Celebrities Who Made Phulkari the Ultimate Heritage Statement<\/strong>&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p>From red carpets to wedding festivities, Phulkari has found devoted admirers among some of India\u2019s most celebrated style icons. Each appearance reinforces how this centuries-old embroidery continues to thrive in modern wardrobes.&nbsp;<\/p>\n<h2 id=\"h-\" class=\"wp-block-heading\">&nbsp;<\/h2>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:media-text {\"mediaId\":77916,\"mediaLink\":\"https:\/\/www.azafashions.com\/blog\/?attachment_id=77916\",\"mediaType\":\"image\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1000\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Aditi-Rao-Hydari-wearing-phulkari-lehenga.jpg\" alt=\"Aditi Rao Hydari wearing phulkari lehenga\" class=\"wp-image-77916 size-full\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Aditi-Rao-Hydari-wearing-phulkari-lehenga.jpg 700w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Aditi-Rao-Hydari-wearing-phulkari-lehenga-210x300.jpg 210w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Aditi-Rao-Hydari-wearing-phulkari-lehenga-200x286.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Aditi-Rao-Hydari-wearing-phulkari-lehenga-585x836.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Aditi-Rao-Hydari-wearing-phulkari-lehenga-150x214.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-aditi-rao-hydari-regal-romance-in-phulkari-nbsp\"><strong>Aditi Rao Hydari \u2014 Regal Romance in Phulkari<\/strong>&nbsp;<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p><a href=\"https:\/\/www.azafashions.com\/celebrity-style\/aditi-rao-hydari?utm_source=Blog&amp;utm_medium=Blogpost&amp;utm_campaign=phulkari-modern-revival-08-04-2026\" target=\"_blank\" rel=\"noopener\">Aditi Rao Hydari<\/a> embraced the romance of heritage dressing in a regal Phulkari lehenga. Her look proved that traditional embroidery\u00a0can\u00a0feel effortlessly timeless, bringing together old-world\u00a0craftsmanship\u00a0with her signature graceful elegance.\u00a0<\/p>\n<p>\u00a0<\/p>\n<!-- \/wp:tadv\/classic-paragraph --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:media-text {\"mediaPosition\":\"right\",\"mediaId\":77927,\"mediaLink\":\"https:\/\/www.azafashions.com\/blog\/?attachment_id=77927\",\"mediaType\":\"image\"} -->\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-rakul-preet-singh-festive-punjabi-joy-nbsp\"><strong>Rakul Preet Singh \u2014 Festive Punjabi Joy<\/strong>&nbsp;<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p>Sikh Punjabi beauty <a href=\"https:\/\/www.azafashions.com\/celebrity-style\/rakul-preet-singh?utm_source=Blog&amp;utm_medium=Blogpost&amp;utm_campaign=phulkari-modern-revival-08-04-2026\" target=\"_blank\" rel=\"noopener\">Rakul Preet Singh<\/a> wowed in her vibrant orange and pink Mehendi attire, richly detailed with intricate Phulkari motifs. The colourful embroidery echoed the joyful spirit of Punjabi celebrations, making it a perfect choice for festive wedding moments.\u00a0<\/p>\n<p>\u00a0<\/p>\n<!-- \/wp:tadv\/classic-paragraph --><\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1000\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Rakul-Preet-wearing-phulkari-dupatta.jpg\" alt=\"Rakul Preet wearing phulkari dupatta\" class=\"wp-image-77927 size-full\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Rakul-Preet-wearing-phulkari-dupatta.jpg 700w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Rakul-Preet-wearing-phulkari-dupatta-210x300.jpg 210w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Rakul-Preet-wearing-phulkari-dupatta-200x286.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Rakul-Preet-wearing-phulkari-dupatta-585x836.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Rakul-Preet-wearing-phulkari-dupatta-150x214.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:media-text {\"mediaId\":77917,\"mediaLink\":\"https:\/\/www.azafashions.com\/blog\/?attachment_id=77917\",\"mediaType\":\"image\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1000\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Madhuri-Dixit-wearing-Tarun-Tahilani-phulkari-saree.jpg\" alt=\"Madhuri Dixit wearing Tarun Tahilani phulkari saree\" class=\"wp-image-77917 size-full\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Madhuri-Dixit-wearing-Tarun-Tahilani-phulkari-saree.jpg 700w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Madhuri-Dixit-wearing-Tarun-Tahilani-phulkari-saree-210x300.jpg 210w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Madhuri-Dixit-wearing-Tarun-Tahilani-phulkari-saree-200x286.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Madhuri-Dixit-wearing-Tarun-Tahilani-phulkari-saree-585x836.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Madhuri-Dixit-wearing-Tarun-Tahilani-phulkari-saree-150x214.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-madhuri-dixit-couture-craft-meets-classic-glamour-nbsp\"><strong>Madhuri Dixit \u2014 Couture Craft Meets Classic Glamour<\/strong>&nbsp;<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p><a href=\"https:\/\/www.azafashions.com\/celebrity-style\/madhuri-dixit?utm_source=Blog&amp;utm_medium=Blogpost&amp;utm_campaign=phulkari-modern-revival-08-04-2026\" target=\"_blank\" rel=\"noopener\">Madhuri Dixit<\/a> stunned in a\u00a0Tarun Tahiliani Spring Summer 2024 Phulkari-inspired saree, featuring intricate\u00a0gota, mirror work, and sequins. Paired with a matching blouse, the ensemble beautifully blended vintage craft traditions with couture finesse\u2014making Phulkari feel both nostalgic and runway-ready.\u00a0<\/p>\n<p>\u00a0<\/p>\n<!-- \/wp:tadv\/classic-paragraph --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:media-text {\"mediaPosition\":\"right\",\"mediaId\":77925,\"mediaLink\":\"https:\/\/www.azafashions.com\/blog\/?attachment_id=77925\",\"mediaType\":\"image\"} -->\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-preity-zinta-heritage-pride-on-the-field-nbsp\"><strong>Preity Zinta \u2014 Heritage Pride on the Field<\/strong>&nbsp;<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p>Even beyond red carpets, Phulkari continues to carry emotional significance. Preity Zinta was spotted proudly wearing a Phulkari dupatta while cheering for her IPL team,&nbsp;Punjab Kings, showing how this traditional embroidery&nbsp;remains&nbsp;deeply tied to regional pride and everyday expression.&nbsp;&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- \/wp:tadv\/classic-paragraph --><\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1000\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Preity-Zinta-wearing-phulkari-dupatta.jpg\" alt=\"Preity Zinta wearing phulkari dupatta\" class=\"wp-image-77925 size-full\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Preity-Zinta-wearing-phulkari-dupatta.jpg 700w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Preity-Zinta-wearing-phulkari-dupatta-210x300.jpg 210w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Preity-Zinta-wearing-phulkari-dupatta-200x286.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Preity-Zinta-wearing-phulkari-dupatta-585x836.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Preity-Zinta-wearing-phulkari-dupatta-150x214.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:media-text {\"mediaId\":77918,\"mediaLink\":\"https:\/\/www.azafashions.com\/blog\/?attachment_id=77918\",\"mediaType\":\"image\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1000\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Natasha-Poonawalla-wearing-Manish-Malhotra-designed-phulkari-jacket-lehenga-set.jpg\" alt=\"Natasha Poonawalla wearing Manish Malhotra designed phulkari jacket lehenga set\" class=\"wp-image-77918 size-full\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Natasha-Poonawalla-wearing-Manish-Malhotra-designed-phulkari-jacket-lehenga-set.jpg 700w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Natasha-Poonawalla-wearing-Manish-Malhotra-designed-phulkari-jacket-lehenga-set-210x300.jpg 210w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Natasha-Poonawalla-wearing-Manish-Malhotra-designed-phulkari-jacket-lehenga-set-200x286.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Natasha-Poonawalla-wearing-Manish-Malhotra-designed-phulkari-jacket-lehenga-set-585x836.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Natasha-Poonawalla-wearing-Manish-Malhotra-designed-phulkari-jacket-lehenga-set-150x214.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-natasha-poonawalla-phulkari-on-the-global-stage-nbsp\"><strong>Natasha Poonawalla \u2014 Phulkari on the Global Stage<\/strong>&nbsp;<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p>Natasha Poonawalla took Phulkari to international spotlight moments at&nbsp;The Hope Gala in London, hosted by Alia Bhatt. She wore a custom three-piece lehenga and jacket set by Manish Malhotra, crafted over&nbsp;3,800 hours&nbsp;to complete the intricate embroidery from Punjab. Malhotra\u2019s Phulkari creations have also been celebrated globally at the Philadelphia Museum and the NMACC exhibit, further cementing the craft\u2019s global appeal.<\/p>\n<p>&nbsp;<\/p>\n<!-- \/wp:tadv\/classic-paragraph --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-designers-taking-phulkari-into-the-future\"><br>Designers Taking Phulkari Into the Future<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>While celebrities have helped spotlight Phulkari on global stages, it is visionary designers who have ensured the craft continues to evolve while staying rooted in tradition.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-manish-malhotra-phulkari-on-the-global-couture-map\"><strong>Manish Malhotra \u2014 Phulkari on the Global Couture Map<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Manish Malhotra has played a significant role in bringing Phulkari into the world of high couture. Known for his glamorous aesthetic, he has reimagined the embroidery through opulent lehengas, jackets, and statement ensembles that celebrate Punjab\u2019s heritage with contemporary flair. His Phulkari creations have been showcased globally, including at prestigious spaces like the Philadelphia Museum of Art and the NMACC exhibit, helping position the craft as an international symbol of Indian luxury.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":77934,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Manish-Malhotra-phulkari-trend.jpg\" alt=\"Manish Malhotra phulkari trend\" class=\"wp-image-77934\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Manish-Malhotra-phulkari-trend.jpg 1000w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Manish-Malhotra-phulkari-trend-300x210.jpg 300w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Manish-Malhotra-phulkari-trend-768x538.jpg 768w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Manish-Malhotra-phulkari-trend-200x140.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Manish-Malhotra-phulkari-trend-585x410.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Manish-Malhotra-phulkari-trend-150x105.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-tarun-tahiliani-heritage-craft-meets-modern-silhouettes\"><br><strong>Tarun Tahiliani \u2014 Heritage Craft Meets Modern Silhouettes<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.azafashions.com\/designers\/tarun-tahiliani\/1575?utm_source=Blog&amp;utm_medium=Blogpost&amp;utm_campaign=phulkari-modern-revival-08-04-2026\" target=\"_blank\" rel=\"noreferrer noopener\">Tarun Tahiliani<\/a> has approached Phulkari with his signature blend of structure and fluidity. By incorporating Phulkari-inspired motifs into sarees, bridal lehengas, kaftans, and draped ensembles, he has made the craft feel effortlessly relevant to the modern Indian woman. His designs often combine traditional embroidery with contemporary cuts, allowing Phulkari to move seamlessly from ceremonial wear to refined couture dressing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-ritu-kumar-reviving-tradition-with-timeless-elegance\"><strong>Ritu Kumar \u2014 Reviving Tradition With Timeless Elegance<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p><a href=\"https:\/\/www.azafashions.com\/designers\/ritu-kumar\/319?utm_source=Blog&amp;utm_medium=Blogpost&amp;utm_campaign=phulkari-modern-revival-08-04-2026\" target=\"_blank\" rel=\"noopener\">Ritu Kumar<\/a> has long been a pioneer in reviving India\u2019s traditional crafts, and her work with Phulkari has been instrumental in preserving its authenticity. She has consistently highlighted the beauty of handcrafted embroidery through understated yet elegant silhouettes that honour the craft\u2019s origins. By bringing Phulkari into luxury fashion decades ago, she helped transform it from a regional tradition into a nationally and globally appreciated textile art.<\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:image {\"id\":77929,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1000\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Ritu-Kumar-phulkari-collection.jpg\" alt=\"Ritu Kumar phulkari collection\" class=\"wp-image-77929\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Ritu-Kumar-phulkari-collection.jpg 700w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Ritu-Kumar-phulkari-collection-210x300.jpg 210w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Ritu-Kumar-phulkari-collection-200x286.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Ritu-Kumar-phulkari-collection-585x836.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Ritu-Kumar-phulkari-collection-150x214.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-our-handpicked-phulkari-favourites\"><br>Our Handpicked Phulkari Favourites<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<h2><span data-contrast=\"auto\">Phulkari Embroidered Nehru Jacket<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/h2>\n<p><span data-contrast=\"auto\">A structured Nehru silhouette brought to life with hand-Phulkari embroidery. The jacket that turns any outfit into a statement \u2014 festive or otherwise.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:image {\"lightbox\":{\"enabled\":false},\"id\":77919,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.azafashions.com\/products\/kasbah-phulkari-embroidered-nehru-jacket\/611580?utm_source=Blog&amp;utm_medium=Blogpost&amp;utm_campaign=phulkari-modern-revival-08-04-2026\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1000\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-bundi-kurta-set.jpg\" alt=\"Phulkari Nehru jacket kurta set\" class=\"wp-image-77919\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-bundi-kurta-set.jpg 700w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-bundi-kurta-set-210x300.jpg 210w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-bundi-kurta-set-200x286.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-bundi-kurta-set-585x836.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-bundi-kurta-set-150x214.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-phulkari-phool-sharara-set-nbsp\">Phulkari Phool Sharara Set&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p>The&nbsp;sharara&nbsp;reimagined in Phulkari's joyful vocabulary. Wide-legged, richly embroidered, and unmistakably festive \u2014 this is the set the season demands.&nbsp;<\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:image {\"lightbox\":{\"enabled\":false},\"id\":77921,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.azafashions.com\/products\/ajiesh-oberoi-phulkari-phool-sharara-set\/682882?q=phulkari&amp;utm_source=Blog&amp;utm_medium=Blogpost&amp;utm_campaign=phulkari-modern-revival-08-04-2026\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1000\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-embroidered-purple-sharara-set.jpg\" alt=\"Phulkari embroidered purple sharara set\" class=\"wp-image-77921\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-embroidered-purple-sharara-set.jpg 700w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-embroidered-purple-sharara-set-210x300.jpg 210w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-embroidered-purple-sharara-set-200x286.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-embroidered-purple-sharara-set-585x836.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-embroidered-purple-sharara-set-150x214.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-phulkari-print-bridal-lehenga-set-nbsp\"><br>Phulkari Print Bridal Lehenga Set&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p>Tarun Tahiliani brings his signature refinement to the Phulkari print. A bridal lehenga that carries centuries of Punjab's most beloved art form into its most important occasion.&nbsp;<\/p>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:image {\"lightbox\":{\"enabled\":false},\"id\":77923,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.azafashions.com\/products\/tarun-tahiliani-phulkari-print-bridal-lehenga-set\/526999?utm_source=Blog&amp;utm_medium=Blogpost&amp;utm_campaign=phulkari-modern-revival-08-04-2026\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1000\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-lehenga.jpg\" alt=\"Phulkari print bridal lehenga\" class=\"wp-image-77923\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-lehenga.jpg 700w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-lehenga-210x300.jpg 210w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-lehenga-200x286.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-lehenga-585x836.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Phulkari-lehenga-150x214.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-phulkari-print-draped-panelled-kaftan-nbsp\"><br>Phulkari Print Draped Panelled Kaftan&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p>Fluid, free, and gloriously printed. This kaftan takes Phulkari's vibrant geometry into resort-wear territory \u2014 proof that the art form belongs everywhere.<\/p>\n<h2 id=\"h-\" class=\"wp-block-heading\">&nbsp;<\/h2>\n<!-- \/wp:tadv\/classic-paragraph -->\n\n<!-- wp:image {\"lightbox\":{\"enabled\":false},\"id\":77930,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.azafashions.com\/products\/tarun-tahiliani-phulkari-print-draped-panelled-kaftan\/498535?utm_source=Blog&amp;utm_medium=Blogpost&amp;utm_campaign=phulkari-modern-revival-08-04-2026\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1000\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Tarun-Tahiliani-phulkari-kaftan.jpg\" alt=\"Tarun Tahiliani phulkari kaftan\" class=\"wp-image-77930\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Tarun-Tahiliani-phulkari-kaftan.jpg 700w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Tarun-Tahiliani-phulkari-kaftan-210x300.jpg 210w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Tarun-Tahiliani-phulkari-kaftan-200x286.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Tarun-Tahiliani-phulkari-kaftan-585x836.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/Tarun-Tahiliani-phulkari-kaftan-150x214.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:tadv\/classic-paragraph \/-->","protected":false},"excerpt":{"rendered":"<p>Hopelessly in love with the phulkari embroidery? Well, long before fashion weeks and designer labels, there was Phulkari. And trust me, it needed no dramatic&nbsp;runways&nbsp;and couture shows&nbsp;to be extraordinary. Phulkari,&hellip;<\/p>\n","protected":false},"author":43,"featured_media":77928,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1,1988],"tags":[763,62,882,480,2657,5503,5502,559],"ppma_author":[5686],"class_list":["post-77915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-and-style","category-whats-new","tag-heritage","tag-manish-malhotra","tag-phulkari","tag-tarun-tahiliani","tag-trending-designer-outfits","tag-trending-fashion","tag-trending-now","tag-trending-styles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.0) 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