{"id":78270,"date":"2026-04-15T19:16:22","date_gmt":"2026-04-15T13:46:22","guid":{"rendered":"https:\/\/www.azafashions.com\/blog\/?p=78270"},"modified":"2026-04-15T19:25:01","modified_gmt":"2026-04-15T13:55:01","slug":"rooted-in-gold-india-fashion-revival","status":"publish","type":"post","link":"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/","title":{"rendered":"How India is Falling Back in Love with Its Own Fashion\u00a0\u00a0"},"content":{"rendered":"\n

There is a particular kind of power that lives in a handwoven cotton saree<\/a>, in the clinking of oxidised silver at a woman's wrist, in the precise print of a block-stamped dupatta drying under the Rajasthani sun. For decades, India quietly set this power aside \u2014 reaching, instead, for fast fashion, Western silhouettes, and trends born on European runways. But something is shifting. Something old is returning. And it is arriving not apologetically, in the manner of nostalgia \u2014 but boldly, like a homecoming.\u00a0\u00a0<\/p>\n\n\n\n

India is rediscovering its own fashion. Not in museums. Not in grandmother's trunks. But on Instagram reels, at film premieres, in celebrity wedding choices, at startup offices, and at Sunday farmers' markets. The country's most stylish people are, increasingly, its most rooted ones.  <\/p>\n\n\n\n

The Moment We Noticed  <\/h2>\n\n\n\n

Like all cultural shifts, this one is difficult to pin to a single date. But there have been unmistakable moments \u2014 flares of light that made the direction suddenly visible.\u00a0\u00a0<\/p>\n\n\n\n

\"Rashmika<\/figure>
\n

\u00a0<\/p>\n\n\n\n

The Wedding That Said Everything\u00a0\u00a0<\/h2>\n\n\n\n

Rashmika Mandanna & Vijay Deverakonda, 2025  <\/h3>\n\n\n\n

When two of India's biggest pan-national stars chose to solemnize their union with deeply traditional, regionally rooted aesthetics, the internet did not just celebrate \u2014 it paid attention. Rashmika Madndanna<\/a>, resplendent in a Kanjeevaram<\/a>\u00a0silk saree with temple-border detailing and traditional South Indian gold jewellery, and Vijay, in a pristine ivory dhoti with a\u00a0bandhgala-style sherwani<\/a>, sent a message louder than any fashion week runway: roots are not a compromise.\u00a0<\/p>\n

\u00a0<\/p>\n<\/div><\/div>\n\n\n\n


They are the destination. Within 48 hours, searches for traditional South Indian bridal wear, dhoti styling, and temple jewellery spiked across every major e-commerce platform in India.\u00a0<\/span><\/span>\u00a0
<\/span>
Also Read:\u00a0https:\/\/www.azafashions.com\/blog\/vijay-deverakonda-best-dressed-bollywood-groom\/<\/a><\/p>\n\n\n\n

\n

The\u00a0Red Carpet\u00a0Shift\u00a0\u00a0<\/h2>\n\n\n\n

Alia Bhatt at Met Gala & Beyond\u00a0\u00a0<\/h3>\n\n\n\n

When Alia Bhatt<\/a> showed up to a global premiere in a pristine white Sabyasachi<\/a> with uncut diamonds or Deepika Padukone walked Cannes in a saree, they weren't just making a fashion choice, they were making a statement. Indian screen royalty was no longer performing Western elegance for the Western gaze. It was offering itself, unapologetically Indian, to the world.\u00a0\u00a0<\/p>\n

\u00a0<\/p>\n<\/div>

\"Alia<\/figure><\/div>\n\n\n\n
\"Influencer<\/figure>
\n\n\n

The Social Media Signal<\/h2>\n\n\n\n

The \"Ethnic Core\" Wave\u00a0<\/h3>\n\n\n\n

\u00a0
Across Instagram and Pinterest, a quiet aesthetic revolution was building momentum. Content creators \u2014 from Bengaluru, Jaipur, Lucknow, Hyderabad \u2014 began styling outfits that were neither costume nor kitsch. A handloom cotton kurta<\/a> with block-printed trousers. A Nivi-draped saree worn to a co-working space. A\u00a0bandhgala<\/a>\u00a0suit at a tech conference. The hashtag #WearIndian began\u00a0accruing\u00a0millions of posts, and with it, an entire ecosystem of small artisan businesses found new audiences.\u00a0\u00a0<\/p>\n<\/div><\/div>\n\n\n\n


Why Now?\u00a0\u00a0<\/h2>\n\n\n\n

The timing is not accidental. It is the product of several forces converging at once.  <\/p>\n\n\n\n

The pandemic, first and foremost, forced a reckoning. Homebound and disconnected from external validation, many Indians found themselves reaching for comfort \u2014 and discovered that comfort, for them, meant a cotton kurta, a hand-embroidered dupatta, the smell of worn silk. The global pause gave people space to ask: what do I actually love to wear, when no one is watching?  <\/p>\n\n\n\n

Simultaneously, a new generation of Indian designers began doing the difficult, painstaking work of making heritage fashion accessible, wearable, and cool \u2014 without stripping it of its soul. Names like\u00a0Anavila<\/a>, Raw Mango, Taru<\/a>n Tahiliani, Ritu Kumar, and Torani built loyal followers by treating the loom, the block, the embroiderer's needle as design collaborators rather than cost centres.\u00a0\u00a0<\/p>\n\n\n\n

\"India<\/figure>\n\n\n\n


And then there is the global context. As the world grows tired of the fast fashion treadmill \u2014 as conversations about sustainability, slow fashion, and ethical consumption enter the mainstream \u2014 Indian heritage fashion suddenly looks like the answer it always was. Handwoven. Naturally dyed. Made by skilled artisans in living craft traditions. Biodegradable. Timeless.\u00a0\u00a0<\/p>\n\n\n\n

\"What India calls 'traditional' the world is increasingly calling 'sustainable', 'ethical', and 'future-forward'.\"\u00a0\u00a0<\/p>\n\n\n\n

What India is Wearing Again  <\/h2>\n\n\n\n

The revival is not monolithic. It is a chorus of regional voices, each rediscovering its own genius. Here is what is coming back \u2014 and why it never should have left.\u00a0\u00a0<\/p>\n\n\n\n

Classic Saree Draping Styles  <\/h2>\n\n\n\n

The saree<\/a> is having its most elegant moment in decades \u2014 but not just any drape. Women are returning to regional styles: the Nivi of Andhra, the Maharashtrian\u00a0nauvari, the Bengali\u00a0atpoure, the Coorgi style worn pinned at the shoulder. Each drape carries the memory of a geography, a community, a way of moving through the world. On social media, saree draping tutorials have become a genre unto themselves \u2014 watched by millions who grew up never having been taught.\u00a0\u00a0<\/p>\n\n\n\n

\n
\n
\"Gold<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Silk<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n


Bandhgala\u00a0\u00a0<\/h2>\n\n\n\n

Once confined to the wardrobes of maharajas and Nehruvian\u00a0statesmen, the\u00a0bandhgala\u00a0\u2014 that distinctive stand-collar, button-front jacket \u2014 is back\u00a0with a vengeance. It is being worn by grooms who want elegance without ostentation, by young professionals who want to look authoritative without looking Western, and by fashion-forward men who have discovered that nothing fits the Indian male silhouette quite so perfectly. In linen, in silk, in handloom cotton \u2014 the\u00a0bandhgala<\/a>\u00a0is India's answer to the blazer, and it is better.\u00a0\u00a0<\/p>\n\n\n\n

\n
\n
\"White<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Black<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n


Kamarbandh\u00a0\u00a0<\/h2>\n\n\n\n

The\u00a0kamarbandh<\/a>\u00a0\u2014 the ornamental waistband worn traditionally in classical dance, bridal wear, and Mughal court aesthetics \u2014 is being repurposed by a new generation of stylists as the definitive statement accessory. Worn over sarees, over lehengas, even over contemporary Indo-Western sets, the\u00a0kamarbandh\u00a0cinches not just the waist but the entire look. Designers are producing them in gold, in silver, in beaded form, in mirror work \u2014 and they are selling out\u00a0almost as\u00a0fast as they are made.\u00a0\u00a0<\/p>\n\n\n\n

\n
\n
\"Pearl<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Embellished<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n


Kolhapuri\u00a0Chappals\u00a0\u00a0<\/h2>\n\n\n\n

Arguably India's\u00a0most iconic footwear, the\u00a0Kolhapuri\u00a0chappal \u2014 hand-crafted from vegetable-tanned leather, punched with intricate patterns, traditionally made in the Kolhapur region of Maharashtra \u2014 has found its way from village cobblers to global fashion weeks. Worn with sarees, with jeans, with linen co-ords, the\u00a0Kolhapuri\u00a0is having a moment that feels permanent. It is comfortable, artisanal, distinctly Indian, and \u2014 crucially \u2014 it goes with\u00a0almost everything. The GI-tagged craft is now being celebrated rather than overlooked.\u00a0\u00a0<\/p>\n\n\n\n

\n
\n
\"Brown<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Silver<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n


Ajrakh\u00a0& Block Prints\u00a0\u00a0<\/h2>\n\n\n\n

Ajrakh\u00a0\u2014 the ancient resist-printing technique of Kutch and Sindh, in which geometric patterns are block-printed and naturally dyed through a laborious multi-day process \u2014 has become one of the most sought-after fabrics in India's conscious fashion movement. Its deep indigo and madder-red geometries feel simultaneously ancient and contemporary. Alongside\u00a0ajrakh, the broader world of Indian block printing \u2014 from\u00a0Bagru\u00a0to Sanganer, from\u00a0dabu\u00a0to bagh \u2014 is experiencing a collector-level following among those who understand that each metre of cloth is a slow, careful act of creation.\u00a0\u00a0<\/p>\n\n\n\n

\n
\n
\"Ajrakh<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Block<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n


Oxidised Jewellery\u00a0\u00a0<\/h2>\n\n\n\n

Once considered the poor cousin of gold and diamond, oxidised silver jewellery \u2014 darkened, textured, often set with semi-precious stones, glass, or\u00a0meenakari\u00a0enamel \u2014 has become the accessory of choice for women who want to look both artistic and rooted. Worn with handlooms, with cotton sarees, with block-printed kurtas, a chunky oxidised\u00a0necklace\u00a0or a pair of\u00a0jhumkas\u00a0announces a sensibility: that you value craft, you value texture, you value the artisan's hand over the jeweller's machine. The demand has surged to the point where artisan-led oxidised jewellery businesses are back-ordered for weeks.\u00a0\u00a0<\/p>\n\n\n\n

\n
\n
\"Oxidised<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Oxidised<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n


Handloom Fabrics & Weaves\u00a0\u00a0<\/h2>\n\n\n\n

Whether it is the feather-soft\u00a0Chanderi\u00a0<\/a>from Madhya Pradesh, the geometric\u00a0Pochampally\u00a0ikats of Telangana, the tissue-thin Banarasi<\/a> organza, or the rough, warm khadi that Gandhi made into a political act \u2014 handloom fabrics are being\u00a0purchased, preserved, and passed on with renewed pride. The handloom tag is increasingly a mark of quality, sustainability, and cultural investment. Young urban buyers, armed with information, are seeking out weavers directly, cutting out\u00a0middlemen, and building wardrobes that also serve as archives of living Indian craft.\u00a0\u00a0<\/p>\n\n\n\n

\n
\n
\"Yellow<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Ikkat<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n


Also Read: https:\/\/www.azafashions.com\/blog\/why-phulkari-is-back-in-fashion\/<\/a><\/h2>\n\n\n\n
\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"

There is a particular kind of power that lives in a handwoven cotton saree, in the clinking of oxidised silver at a woman’s wrist, in the precise print of a…<\/p>\n","protected":false},"author":43,"featured_media":78279,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1,1988],"tags":[10045,1767,2942,1273,6137,8811,1656,487,5495,7418,7119,7120,8807,8806,342,9008,409,8781,343,47,5844,6345,9788,9836],"ppma_author":[5686],"class_list":["post-78270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-and-style","category-whats-new","tag-ajrakh","tag-alia-bhatt-in-sabyasachi","tag-alia-bhatt-saree","tag-bandhgala","tag-bandhgala-suit","tag-block-print","tag-bollywood-wedding","tag-celebrity-brides","tag-chanderi-kurta-set","tag-indian-accessories","tag-indian-attires","tag-indian-clothing","tag-indian-craft","tag-indian-craftsmanship","tag-indian-fashion","tag-indian-handlooms","tag-indian-jewellery","tag-indian-saree","tag-indian-textile","tag-indian-wear","tag-rashmika-mandanna","tag-silver-jewellery","tag-vijay-deverakonda","tag-virosh"],"yoast_head":"\nWhy India\u2019s Own Fashion Is Winning Hearts Again<\/title>\n<meta name=\"description\" content=\"India is rediscovering its roots \u2014 from sarees to silver jewellery, heritage fashion is making a bold comeback. See what everyone is wearing again.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How India is Falling Back in Love with Its Own Fashion\u00a0\u00a0 | Fashion and Style\" \/>\n<meta property=\"og:description\" content=\"India is rediscovering its roots \u2014 from sarees to silver jewellery, heritage fashion is making a bold comeback. See what everyone is wearing again.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/\" \/>\n<meta property=\"og:site_name\" content=\"Aza Editorials\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AzaFashions\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-15T13:46:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T13:55:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/India-Rediscovering-its-Fashion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1680\" \/>\n\t<meta property=\"og:image:height\" content=\"940\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shilpa Hazra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aza_fashions\" \/>\n<meta name=\"twitter:site\" content=\"@aza_fashions\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/\"},\"author\":{\"name\":\"Shilpa Hazra\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/#\/schema\/person\/6d8c7bc1a5c2bbce204646e8150bb3cc\"},\"headline\":\"How India is Falling Back in Love with Its Own Fashion\u00a0\u00a0\",\"datePublished\":\"2026-04-15T13:46:22+00:00\",\"dateModified\":\"2026-04-15T13:55:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/\"},\"wordCount\":1281,\"publisher\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/India-Rediscovering-its-Fashion.jpg\",\"keywords\":[\"ajrakh\",\"Alia Bhatt in Sabyasachi\",\"alia bhatt saree\",\"Bandhgala\",\"Bandhgala suit\",\"block print\",\"Bollywood wedding\",\"celebrity brides\",\"chanderi kurta set\",\"Indian accessories\",\"Indian attires\",\"Indian clothing\",\"indian craft\",\"indian craftsmanship\",\"indian fashion\",\"Indian Handlooms\",\"indian jewellery\",\"indian saree\",\"indian textile\",\"indian wear\",\"Rashmika Mandanna\",\"Silver Jewellery\",\"Vijay Deverakonda\",\"VIROSH\"],\"articleSection\":[\"Fashion and Style\",\"What's New\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/\",\"url\":\"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/\",\"name\":\"Why India\u2019s Own Fashion Is Winning Hearts Again\",\"isPartOf\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/India-Rediscovering-its-Fashion.jpg\",\"datePublished\":\"2026-04-15T13:46:22+00:00\",\"dateModified\":\"2026-04-15T13:55:01+00:00\",\"description\":\"India is rediscovering its roots \u2014 from sarees to silver jewellery, heritage fashion is making a bold comeback. See what everyone is wearing again.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/#primaryimage\",\"url\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/India-Rediscovering-its-Fashion.jpg\",\"contentUrl\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/India-Rediscovering-its-Fashion.jpg\",\"width\":1680,\"height\":940,\"caption\":\"India Rediscovering its Fashion\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.azafashions.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How India is Falling Back in Love with Its Own Fashion\u00a0\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/#website\",\"url\":\"https:\/\/www.azafashions.com\/blog\/\",\"name\":\"Aza Avenue\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.azafashions.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/#organization\",\"name\":\"Aza Fashions\",\"url\":\"https:\/\/www.azafashions.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2023\/04\/app-logo96X961-1.png\",\"contentUrl\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2023\/04\/app-logo96X961-1.png\",\"width\":96,\"height\":96,\"caption\":\"Aza Fashions\"},\"image\":{\"@id\":\"https:\/\/www.azafashions.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AzaFashions\",\"https:\/\/x.com\/aza_fashions\",\"https:\/\/www.instagram.com\/azafashions\/\",\"https:\/\/www.youtube.com\/@Azafashions\",\"https:\/\/in.linkedin.com\/company\/aza-fashions\",\"https:\/\/in.pinterest.com\/AzaFashionsGlobal\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/#\/schema\/person\/6d8c7bc1a5c2bbce204646e8150bb3cc\",\"name\":\"Shilpa Hazra\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.azafashions.com\/blog\/#\/schema\/person\/image\/c88050f6ad2a78d1fc79be403c33239f\",\"url\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2024\/07\/Yellow-scaled.jpg\",\"contentUrl\":\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2024\/07\/Yellow-scaled.jpg\",\"caption\":\"Shilpa Hazra\"},\"description\":\"Shilpa Hazra, a wardrobe wordsmith and a proud mom of a spirited two-year-old, spins fashion stories that speak every language. Off the keyboard, she escapes into Rabindranath Tagore's poetic universe, stirs up flavorful tales in her kitchen and drafts silent stories from the corners of her favorite cafes.\",\"knowsLanguage\":[\"Bengali\",\"English\",\"Hindi\"],\"jobTitle\":\"SEO Content Writer\",\"worksFor\":\"Aza Fashions\",\"url\":\"https:\/\/www.azafashions.com\/blog\/author\/shilpah\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why India\u2019s Own Fashion Is Winning Hearts Again","description":"India is rediscovering its roots \u2014 from sarees to silver jewellery, heritage fashion is making a bold comeback. See what everyone is wearing again.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/","og_locale":"en_US","og_type":"article","og_title":"How India is Falling Back in Love with Its Own Fashion\u00a0\u00a0 | Fashion and Style","og_description":"India is rediscovering its roots \u2014 from sarees to silver jewellery, heritage fashion is making a bold comeback. See what everyone is wearing again.","og_url":"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/","og_site_name":"Aza Editorials","article_publisher":"https:\/\/www.facebook.com\/AzaFashions","article_published_time":"2026-04-15T13:46:22+00:00","article_modified_time":"2026-04-15T13:55:01+00:00","og_image":[{"width":1680,"height":940,"url":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/India-Rediscovering-its-Fashion.jpg","type":"image\/jpeg"}],"author":"Shilpa Hazra","twitter_card":"summary_large_image","twitter_creator":"@aza_fashions","twitter_site":"@aza_fashions","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/#article","isPartOf":{"@id":"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/"},"author":{"name":"Shilpa Hazra","@id":"https:\/\/www.azafashions.com\/blog\/#\/schema\/person\/6d8c7bc1a5c2bbce204646e8150bb3cc"},"headline":"How India is Falling Back in Love with Its Own Fashion\u00a0\u00a0","datePublished":"2026-04-15T13:46:22+00:00","dateModified":"2026-04-15T13:55:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/"},"wordCount":1281,"publisher":{"@id":"https:\/\/www.azafashions.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/#primaryimage"},"thumbnailUrl":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/India-Rediscovering-its-Fashion.jpg","keywords":["ajrakh","Alia Bhatt in Sabyasachi","alia bhatt saree","Bandhgala","Bandhgala suit","block print","Bollywood wedding","celebrity brides","chanderi kurta set","Indian accessories","Indian attires","Indian clothing","indian craft","indian craftsmanship","indian fashion","Indian Handlooms","indian jewellery","indian saree","indian textile","indian wear","Rashmika Mandanna","Silver Jewellery","Vijay Deverakonda","VIROSH"],"articleSection":["Fashion and Style","What's New"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/","url":"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/","name":"Why India\u2019s Own Fashion Is Winning Hearts Again","isPartOf":{"@id":"https:\/\/www.azafashions.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/#primaryimage"},"image":{"@id":"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/#primaryimage"},"thumbnailUrl":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/India-Rediscovering-its-Fashion.jpg","datePublished":"2026-04-15T13:46:22+00:00","dateModified":"2026-04-15T13:55:01+00:00","description":"India is rediscovering its roots \u2014 from sarees to silver jewellery, heritage fashion is making a bold comeback. See what everyone is wearing again.","breadcrumb":{"@id":"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/#primaryimage","url":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/India-Rediscovering-its-Fashion.jpg","contentUrl":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/04\/India-Rediscovering-its-Fashion.jpg","width":1680,"height":940,"caption":"India Rediscovering its Fashion"},{"@type":"BreadcrumbList","@id":"https:\/\/www.azafashions.com\/blog\/rooted-in-gold-india-fashion-revival\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.azafashions.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How India is Falling Back in Love with Its Own Fashion\u00a0\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.azafashions.com\/blog\/#website","url":"https:\/\/www.azafashions.com\/blog\/","name":"Aza Avenue","description":"","publisher":{"@id":"https:\/\/www.azafashions.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.azafashions.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.azafashions.com\/blog\/#organization","name":"Aza Fashions","url":"https:\/\/www.azafashions.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.azafashions.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2023\/04\/app-logo96X961-1.png","contentUrl":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2023\/04\/app-logo96X961-1.png","width":96,"height":96,"caption":"Aza Fashions"},"image":{"@id":"https:\/\/www.azafashions.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AzaFashions","https:\/\/x.com\/aza_fashions","https:\/\/www.instagram.com\/azafashions\/","https:\/\/www.youtube.com\/@Azafashions","https:\/\/in.linkedin.com\/company\/aza-fashions","https:\/\/in.pinterest.com\/AzaFashionsGlobal\/"]},{"@type":"Person","@id":"https:\/\/www.azafashions.com\/blog\/#\/schema\/person\/6d8c7bc1a5c2bbce204646e8150bb3cc","name":"Shilpa Hazra","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.azafashions.com\/blog\/#\/schema\/person\/image\/c88050f6ad2a78d1fc79be403c33239f","url":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2024\/07\/Yellow-scaled.jpg","contentUrl":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2024\/07\/Yellow-scaled.jpg","caption":"Shilpa Hazra"},"description":"Shilpa Hazra, a wardrobe wordsmith and a proud mom of a spirited two-year-old, spins fashion stories that speak every language. Off the keyboard, she escapes into Rabindranath Tagore's poetic universe, stirs up flavorful tales in her kitchen and drafts silent stories from the corners of her favorite cafes.","knowsLanguage":["Bengali","English","Hindi"],"jobTitle":"SEO Content Writer","worksFor":"Aza Fashions","url":"https:\/\/www.azafashions.com\/blog\/author\/shilpah\/"}]}},"authors":[{"term_id":5686,"user_id":43,"is_guest":0,"slug":"shilpah","display_name":"Shilpa Hazra","avatar_url":{"url":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2024\/07\/Yellow-scaled.jpg","url2x":"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2024\/07\/Yellow-scaled.jpg"},"author_category":"1","user_url":"","last_name":"Hazra","first_name":"Shilpa","job_title":"","description":"<p><span data-teams=\"true\">Shilpa Hazra, a wardrobe wordsmith and a proud mom of a spirited two-year-old, spins fashion stories that speak every language. Off the keyboard, she escapes into Rabindranath Tagore's poetic universe, stirs up flavorful tales in her kitchen and drafts silent stories from the corners of her favorite cafes.<\/span><\/p>"}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/posts\/78270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/comments?post=78270"}],"version-history":[{"count":4,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/posts\/78270\/revisions"}],"predecessor-version":[{"id":78294,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/posts\/78270\/revisions\/78294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/media\/78279"}],"wp:attachment":[{"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/media?parent=78270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/categories?post=78270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/tags?post=78270"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.azafashions.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=78270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}