{"id":83136,"date":"2026-06-16T14:33:55","date_gmt":"2026-06-16T09:03:55","guid":{"rendered":"https:\/\/www.azafashions.com\/blog\/?p=83136"},"modified":"2026-06-29T14:40:06","modified_gmt":"2026-06-29T09:10:06","slug":"masaba-gupta-one8-collaboration","status":"publish","type":"post","link":"https:\/\/www.azafashions.com\/blog\/masaba-gupta-one8-collaboration\/","title":{"rendered":"Masaba Gupta Joins One8: Shop Her Iconic Designs\u00a0"},"content":{"rendered":"<!-- wp:paragraph -->\n<p>Masaba Gupta has become the first Indian designer to collaborate with One8, the lifestyle brand founded by Virat Kohli. Her bold, print-led aesthetic is having a major&nbsp;moment&nbsp;and you can shop her full designer collection, from sarees to lehengas, on Aza Fashion.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Fashion and sport just collided in the best way. In June 2026, One8\u00a0the sportswear and lifestyle brand founded by Virat Kohli\u00a0announced Masaba Gupta as its first-ever Indian designer collaborator. The partnership sits right at the intersection of sport, fashion, and culture, with Masaba fronting a campaign for One8's footwear and accessories.<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":83137,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/06\/Banner-80.jpg\" alt=\"\" class=\"wp-image-83137\" srcset=\"https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/06\/Banner-80.jpg 1000w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/06\/Banner-80-300x210.jpg 300w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/06\/Banner-80-768x538.jpg 768w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/06\/Banner-80-200x140.jpg 200w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/06\/Banner-80-585x410.jpg 585w, https:\/\/www.azafashions.com\/blog\/wp-content\/uploads\/2026\/06\/Banner-80-150x105.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:tadv\/classic-paragraph -->\n<p><span data-contrast=\"auto\">The news has put the spotlight back on one of India's most distinctive design voices. If the headlines have you curious about her work,\u00a0here's\u00a0the good news: the full Masaba Gupta collection is available to shop on Aza Fashion.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Who is Masaba Gupta?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Masaba Gupta is a designer, entrepreneur, and\u00a0actress\u00a0often called the \"Queen of Prints.\" She debuted at\u00a0Lakm\u00e9\u00a0Fashion Week at just 19 and founded her label, House of Masaba, in Mumbai in 2009.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Her design language is daring and whimsical. Think bold\u00a0color\u00a0palettes, playful and unexpected motifs, and a confident blend of Indian tradition with modern style. That signature look runs through everything she creates\u00a0from festive and bridal wear to breezy resort pieces.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Why Masaba's style is trending right now<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The One8 collaboration is more than a celebrity tie-up. It signals a cultural shift, with both Masaba and the brand championing values like confidence, individuality, and ambition.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Masaba's profile has been climbing steadily. Earlier in 2026, she represented India as the only Indian designer at the RLC Fashion Summit in Milan and was\u00a0honored\u00a0at the Forbes India W-Power 2026 event. With a high-profile campaign now reaching sport and\u00a0lifestyle audiences, more people than ever are searching for where to buy Masaba Gupta clothing online.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">What Masaba Gupta designs can you buy on Aza Fashion?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aza Fashion carries the latest Masaba Gupta collection, with pieces for\u00a0nearly every\u00a0occasion. The range includes:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Sarees<\/span><\/b><span data-contrast=\"auto\">\u00a0with her signature prints and modern drapes<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Lehengas<\/span><\/b><span data-contrast=\"auto\">\u00a0for festive and wedding celebrations<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Kurta sets<\/span><\/b><span data-contrast=\"auto\">\u00a0that balance comfort and statement style<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Dresses and gowns<\/span><\/b><span data-contrast=\"auto\">\u00a0for contemporary events<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Kaftans<\/span><\/b><span data-contrast=\"auto\">\u00a0for relaxed, elevated everyday wear<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Skirt sets, tops, and jackets<\/span><\/b><span data-contrast=\"auto\">\u00a0for mix-and-match looks<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Each piece reflects the House of Masaba hallmark: striking\u00a0color, original motifs, and silhouettes that feel both rooted and fresh.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">How to style Masaba Gupta pieces for modern occasions<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Masaba's designs are built to make a statement, so let the prints lead. Here are a few simple ways to wear them:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">For weddings and festivals:<\/span><\/b><span data-contrast=\"auto\">\u00a0Choose a printed lehenga or saree and keep\u00a0jewelry\u00a0minimal so the motifs stay\u00a0center\u00a0stage.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">For day events:<\/span><\/b><span data-contrast=\"auto\">\u00a0A kurta set or skirt set pairs easily with flats or block heels for an effortless look.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">For resort and travel:<\/span><\/b><span data-contrast=\"auto\">\u00a0A Masaba kaftan works for brunch, the beach, or a relaxed evening out.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">For everyday flair:<\/span><\/b><span data-contrast=\"auto\">\u00a0Layer a Masaba jacket over a plain outfit to bring her bold print energy into your daily wardrobe.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The beauty of her work is its versatility. One standout piece can carry an entire look.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Shop the Masaba Gupta collection on Aza Fashion<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The One8 partnership is proof that Masaba Gupta's vision continues to shape Indian fashion and culture.\u00a0There's\u00a0no better time to bring a piece of that energy into your own wardrobe.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Explore the full Masaba Gupta collection on Aza Fashion, with worldwide shipping available. Whether\u00a0you're\u00a0dressing for a wedding, a festival, or just want to add some print-forward joy to your closet, her designs deliver.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Frequently asked questions<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Who is Masaba Gupta?<\/span><\/b>\u00a0<br \/><span data-contrast=\"auto\">Masaba Gupta is an Indian fashion designer, entrepreneur, and\u00a0actress\u00a0known as the \"Queen of Prints.\" She founded House of Masaba in 2009 and is recognized for bold\u00a0colors\u00a0and distinctive motifs.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">What is the Masaba Gupta and One8 collaboration?<\/span><\/b>\u00a0<br \/><span data-contrast=\"auto\">In June 2026, Masaba Gupta became the first Indian designer to collaborate with One8, the lifestyle brand founded by Virat Kohli. She fronts a campaign\u00a0showcasing\u00a0One8's footwear and accessories.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Where can I buy Masaba Gupta clothing online?<\/span><\/b>\u00a0<br \/><span data-contrast=\"auto\">You can shop the full Masaba Gupta designer collection on Aza Fashion, which ships Indian designer wear worldwide.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">What types of clothing does Masaba Gupta design?<\/span><\/b>\u00a0<br \/><span data-contrast=\"auto\">Her collection includes sarees, lehengas, kurta sets, dresses, gowns, kaftans, skirt sets, tops, and jackets, spanning festive, bridal, and resort wear.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<!-- \/wp:tadv\/classic-paragraph -->","protected":false},"excerpt":{"rendered":"<p>Masaba Gupta has become the first Indian designer to collaborate with One8, the lifestyle brand founded by Virat Kohli. Her bold, print-led aesthetic is having a major&nbsp;moment&nbsp;and you can shop&hellip;<\/p>\n","protected":false},"author":46,"featured_media":83138,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"ppma_author":[8955],"class_list":["post-83136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-and-style"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Masaba Gupta Joins One8: Shop Her Designs on Aza<\/title>\n<meta name=\"description\" content=\"Masaba Gupta is now One8&#039;s first Indian designer collaborator. 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