In a world where trends come and go, Rohit Doshi is designing for the long run. The Mumbai-based designer launched his eponymous label in 2021 with a vision rooted in thoughtful craftsmanship, precise tailoring, and a fresh take on Indian menswear. Blending traditional Indian textiles with contemporary silhouettes, his designs strike a balance between heritage and modernity. Every detail has a purpose, and every piece reflects a commitment to handcrafted construction.
As Doshi puts it, “I never want to be a moment in fashion.” That philosophy runs through his collections, where timeless design takes precedence over fleeting trends. His Aari collection brings this vision to life through intricate traditional embroidery and contemporary menswear silhouettes. In this episode of Know Your Designer, we explore the collections, signature styles, and craftsmanship that make Rohit Doshi a designer worth knowing.
The Story Behind the Brand
Rohit Doshi founded his label in 2021, based out of Mumbai, with a flagship store at 518 Gurukrupa Building, SVP Road, Opera House. The location itself says something about the brand's roots. Opera House has long been a hub for textile trade and craft in the city, and setting up shop there put Rohit Doshi close to the artisans and material networks that shape his collections.
From the beginning, the brand's vision has centered on one idea: making fashion accessible to men. Not accessible in the sense of mass production, but accessible in the sense of giving men a real alternative to off-the-rack options that don't quite fit the body or the occasion. Rohit Doshi describes his approach as "crafting mindful luxury," a phrase that captures both the slower, considered pace of his process and the premium positioning of the final product.
Rohit Doshi's Signature Design Language
What sets Rohit Doshi's signature style apart is the pairing of Indian elements with indigenous textiles, reworked into silhouettes built for contemporary Indian menswear. This isn't fusion for the sake of novelty. It's a genuine attempt to keep regional textile traditions relevant to how men actually dress today.
Rohit Doshi identifies as a maximalist, and his past collections draw inspiration from unexpected places: human imperfections, fluid art, and biology. These aren't themes you typically hear associated with menswear, which is part of what makes his design language distinct. Instead of clean minimalism, you get texture, movement, and detail that rewards a closer look.
Tailoring sits at the center of everything. Rohit Doshi has been described as "maniacal about tailoring," and the brand's custom clothing service for men reflects that obsession. Fit isn't an afterthought here. It's the starting point.
Collections That Define Rohit Doshi
A handful of collections and edits have come to define the Rohit Doshi aesthetic. The Aari Collection is his most recent and arguably most significant body of work, built around the traditional Aari embroidery technique (more on that below). Beyond Aari, the brand's catalogue includes the Fall/Winter 2023 collection titled Dome Opelunce, the Fall/Winter 2024 Noor Jaali Edit, and two standout edits known as "Cordially Yours" and "Men Will Be Men."
Each collection tends to explore a different facet of Indian menswear, from formal occasion wear to more relaxed, textured pieces. The throughline across all of them is craftsmanship and a refusal to treat Indian textile heritage as decoration rather than substance.
Recognition and Career Milestones
One of Rohit Doshi’s notable milestones is his commitment to traditional craftsmanship. Through the Aari Collection, he has built a design language centred on intricate Aari embroidery, a labour-intensive technique that uses a hook needle to create detailed patterns on fabric. This focus on handwork reflects his dedication to preserving artisanal techniques while exploring contemporary menswear.
Beyond his work in couture, Rohit Doshi and co-designer Devesh Kothari took their streetwear label, CMYKAY, to the international runway at Arab Fashion Week in Dubai. Showcased as part of the FAD Talents showcase, the presentation marked an important step in bringing their streetwear vision to a global fashion audience. Together, these milestones highlight Doshi’s ability to explore different design expressions, from traditional Indian craftsmanship to contemporary streetwear.
Celebrities Spotted Wearing Rohit Doshi
Rohit Doshi’s contemporary menswear has caught the attention of several familiar faces across entertainment and popular culture. The designer’s creations have been spotted on actors Sonu Sood, Babil Khan, Pulkit Samrat, Rohit Saraf and Rajkummar Rao, alongside singer Darshan Raval and entrepreneur Raj Shamani. Their diverse styles reflect the versatility of the label’s design language, which balances modern silhouettes with thoughtful craftsmanship. With its focus on individuality, comfort and understated luxury, Rohit Doshi offers a fresh perspective on contemporary menswear.
What Sets Rohit Doshi Apart in Indian Menswear
A few things distinguish Rohit Doshi from other contemporary Indian menswear designers. First, the obsessive focus on tailoring and custom fit, treated as a non-negotiable rather than an upsell. Second, the fully in-house, handcrafted production model, which is unusual at this scale. Third, a maximalist design sensibility drawn from sources like biology and fluid art, rather than recycled references from past decades of fashion.
Choose Rohit Doshi if you're looking for bespoke Indian menswear with genuine textile craftsmanship behind it, rather than mass-market tailoring dressed up with traditional motifs. If you want fast, trend-driven pieces, this label will feel slower and more deliberate by design, because that's exactly the point.
Explore Rohit Doshi on Aza
Rohit Doshi's work rewards a closer look, whether it's the hand-finished embroidery on an Aari piece or the fit of a custom kurta built around the male form. If this kind of mindful, craft-forward menswear speaks to you, explore the Rohit Doshi collection on Aza Fashions and see the detail up close for yourself.
