Beauty trends used to have a short shelf life. Something would blow up on TikTok, everyone would try it once, and within a few weeks it was old news. That’s not really how it works anymore. The viral makeup trends dominating feeds over the past year haven’t faded. They’ve settled into people’s actual routines, showing […]
Beauty trends come and go at lightning speed in the TikTok era — and let’s be honest, most aren’t worth more than a double tap. From skincare hacks that border on science experiments to makeup looks designed purely for shock value, the beauty cycle has never moved faster (or louder). So where should you actually invest your time and your vanity space in […]
The end of 2018 is around the corner and we are all looking up trends to explore in the new year. As you read along you will notice a paradigm shift in the beauty tricks we have held so sacred all of 2019. Let’s take a look at the most trending beauty crazes we should […]
