Aza, which means ‘desire’ in Sanskrit, was founded in 2005 by Dr. Alka Nishar. Her vision was to create a friendly, welcoming space that showcases the best of luxury Indian fashion for women and men. At Aza, a seasoned team of experts scrutinizes the latest collections and curates key pieces for the season. Ace designers Manish Malhotra, Anamika Khanna, Varun Bahl, Sabyasachi, Anita Dongre, Monisha Jaising, Neeta Lulla, Gaurav Gupta, and Anushree Reddy are amongst the 200 carefully selected and presented names.
Our Brand Promises
We carefully handpick collections by India’s finest designers and deliver the latest in luxury fashion, for every occasion.
As trusted pioneers of luxury retail in India, we are committed to cultivating creativity, nurturing vanguard labels, and leveraging longstanding industry relationships to provide customers with unprecedented insider access to exclusive designer apparel and accessories.
Making your shopping experience personalized and seamless is our foremost priority. Through innovation in the fashion-tech space, we offer a wide range of unique benefits, including same day pre-orders on fashion week collections and customized couture as per your requirements. Our complimentary personal shopping service can help you find what you’re looking for
Leave us your contact details and get your exclusive invite to store launches, collection previews and special curations.
Get Insider Access
Aza, launched in 2004 by Dr.AlkaNishar, curates the finest in Indian fashion and represents the pinnacle of luxury and service. Promoted byDevangiNisharParekh, the Aza e-commerce store was launched in 2015 as a global web platform to offer clients the convenience of shopping the best of Indian designer wear online from anywhere in the world. Azafashions.com retails an extensive range of designer Bridal India, couture andprêt collections for women and men by over 100 of India’s most established designers, includingManish Malhotra,VarunBahl, Anju Modi, NeetaLulla, Manish Arora, Gaurav Gupta, Amit Aggarwal,Sabyasachi, Nikasha, Rahul Mishra, Nakul Sen,NamrataJoshipura, Krishna Mehta,MaliniRamani,KavitaBhartia,ArpitaMehta,Masaba,Anavila,RidhiMehra, and NikhilThampi. The exclusive Indian designer clothing and designer bridal clothing Indiafeatured online at azafashions.com includes a crisp edit of the newest, most stylishlehengas,anarkalis,kurta sets,saris, gowns, dresses, and more. The menswear section includes designer kurtas,sherwanis,bandis,bandhgalasand shirts by labels such as RajeshPratapSingh,KunalRawal,SahilAneja,DhruvVaish, andRohitGandhi + Rahul Khanna. The accessories collection includesjewellery, bags, and footwear by designers such asIsharya, Outhouse,Needledustand Amethyst by RahulPopli.
Shop online atwww.azafashions.comand get exclusive access to the latest fashion trends, authentic designer collections, designer bridal clothing straight off the fashion week runway, and superior customer service from trained style consultants. Browse the Celebrity Style section to get the celebrity closet you’ve always wanted; whether it’s an outfit worn by style iconSonamKapoor or a Bollywood diva such asDeepikaPadukone,KareenaKapoor Khan, Shraddha Kapoor, or KatrinaKaif, we have it all! Not sure what’s in vogue? Find out on our blog, Aza Avenue. Enjoy a seamless shopping experience with secure checkout, on time delivery, cash on delivery and free shipping within India, and a variety of safe payment options, including credit card, debit card, net banking, and PayPal.