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Cannes 2026: The Viral Celebrity Looks Everyone Is Talking About

The 79th Cannes Film Festival officially opened on May 12, 2026, at the Palais des Festivals on the French Riviera and fashion showed up with a capital F. This year's edition is drawing an extraordinary intersection of Hollywood royalty, Bollywood powerhouses, and European style icons, all competing for the most viral moment on the Croisette.

South Korean director Park Chan-wook presided over the opening ceremonies, while a star-studded jury including Demi Moore, Chloé Zhao, Ruth Negga, and Stellan Skarsgård set the tone for 12 days of cinema and couture. India's presence is undeniably massive with Alia Bhatt leading the charge as L'Oréal Paris global ambassador, Aishwarya Rai Bachchan continuing her legendary red-carpet legacy, and Aditi Rao Hydari adding to the Bollywood glamour.

The big fashion conversation this year centers on soft romanticism vs. playful maximalism. Pastel princess-core is going head-to-head with bold, sculptural retro-futurism and both camps are winning. Here's every look that matters.

The Mint-Green Gown Moment

Before the red carpet even opened, Alia Bhatt stepped onto the streets of Cannes in a hand-painted mint-green ball gown crafted by a mural artist from Ahmedabad and the internet erupted. Videos racked up millions of views overnight. The dress, with its intricate floral embroidery and extravagant sculpted train, was described as "straight out of a fairy tale." Fans compared her to a real-life Disney princess. Fashion editors called it the freshest look to hit the Croisette in years.

The Dupatta Detail Everyone Is Copying

When Alia returned for her official red-carpet appearance in a Tamara Ralph Haute Couture blush gown, it was the dupatta the chiffon Indian scarf draped elegantly around her arms that sent fashion Twitter into a frenzy. Western media couldn't stop talking about the fusion of couture structure and traditional Indian textile. It is being called the single most creative styling detail of the entire opening weekend

Demi Moore's Confetti Dress

Nobody does a jury photocall like this. Demi Moore's Jacquemus polka-dot moment with its 3D appliqués that literally moved in the Riviera breeze was photographed from every angle and went viral before the afternoon was out. The energy was joyful, the confidence was absolute, and the styling was immaculate.

Bella Hadid The Street Style Queen Returns

Since her debut at the 69th Cannes Film Festival in 2016, Hadid has attended almost every edition and consistently delivered the most photographed, most discussed, most copied fashion moments on the Croisette. In 2026, she returns with a decade of Cannes history behind her and every exit from Hôtel Martinez will be watched like a runway show.

 

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  • Aza Staff is a team of writers, creators, and industry insiders who live and breathe fashion. We explore the craft, culture, and creativity behind India’s luxury design scene, bringing you stories that are equal parts stylish and soulful.

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