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When fashion meets passion, magic happens. Aza, which translates as “desire” in Sanskrit, has been defining Indian luxury fashion for 20 years – transforming everyday events and red-carpet moments into statements of self-expression. From small Mehndi ceremonies to grand weddings, Aza has always offered the most coveted designer collections. Each outfit tells its own story. […]
When Alia Bhatt walked out in a floor-length white slip dress, people really noticed her style. Rhea Kapoor helped her pick the look, which came from Tom Ford’s famous Gucci 1996 collection. Alia showed us something important about fashion. Sometimes, simple styles say much more than clothes full of glitz. Right now, bright and busy […]
Welcome to “Know Your Designer,” a blog series where we explore remarkable Indian fashion designers. For our pilot episode, we turn the spotlight on a designer who has redefined contemporary Indian couture: Amit Aggarwal. With a signature blend of architectural precision, unconventional materials, and a profound respect for heritage, he has carved a niche that […]
The year 2025 has been full of surprises. But this new roaring festive trend is anything but unexpected. Animal prints have always been in fashion- as a pertaining inspiration for the mob-wife aesthetic or being a bold choice for the modern women. But this season they are making a mark on sarees by blending nostalgia […]
Introduction: The Essence of Indian Ethnic Wear Indian ethnic wear has captivated the global fashion scene with its vibrant colors, intricate designs, and timeless elegance. From high-fashion runways to everyday street style, these garments offer a unique blend of tradition and modernity. Among the most popular choices are the salwar kameez and the kurta, […]
Karwa Chauth stands out as a major North Indian festival and women in New Jersey are getting ready to celebrate with devotion, fashion, and community spirit. The rituals involve married women fasting from dawn to dusk to pray for their husbands’ health and long life. They start the day by eating Sargi, a meal given […]
Navratri in Chicago is not just a festival, it is an explosion of rhythm, devotion, and dazzling colors. As the dhol beats rise across Illinois arenas, temples, and community halls, the spirit of Garba transforms ordinary nights into extraordinary celebrations. For Indians living away from their homeland, dressing up for Navratri becomes much more than […]
Indian weddings are renowned for their elaborate celebrations, rituals, and, perhaps most strikingly, their breathtaking attire. For many brides, the journey to finding the perfect wedding outfit is a deeply personal one, navigating the rich tapestry of tradition alongside the allure of modern trends. This article explores the contrast between traditional and contemporary Indian bridal […]
As the months progress, the excitement for the festive season intensifies. Next up on our social calendar is Navaratri, which translates to nine nights of dressing up to attend the pujas and, of course, the dandiya celebrations. And if you are on the fence on how to nail your festive look for the dandiya and garba nights, then we have brought you some […]
“Pujo Pujo Gondho’ roughly translates into a whiff of fragrance in the air that reminds us of all things Durga Pujo. While checking the calendar for this year’s Pujo dates, I wondered how we Bengalis are so obsessed with a five-day festival to wait an entire year for its arrival? Maybe because Durga Pujo has […]
