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Fashion and Style

Celebs Are Serving Serious Diwali Outfit Inspo, and We’re Taking Notes  

This year’s celebrity Diwali looks 2026 prove that festive dressing has moved well beyond tradition. Bold, sculptural silhouettes, unexpected color stories, and months-in-the-making craftsmanship are now firmly part of the Bollywood Diwali outfits playbook, and the results are worth paying attention to.  From corset gowns to hand-painted silk sarees, this year’s celebrity festive looks span […]

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Fashion and Style

Soha Ali Khan Just Nailed the Quiet Luxury Approach to Indianwear 

Quiet luxury has been the fashion world’s favorite phrase for a minute now, but somewhere between the muted beiges and the “stealth wealth” checklists, its meaning got a little too narrow. People started assuming quiet luxury only meant neutral colors and zero personality. Soha Ali Khan’s latest Indianwear look says otherwise.  Her recent appearance in […]

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Designer

9 Designers to Know If You Love Indian Prints, Patterns & Craft

Indian fashion has always spoken in pattern first, silhouette second. Long before “maximalism” became a runway buzzword, our textile traditions were layering motif on motif, weave on weave, colour on colour, and calling it restraint. The nine names on this list understand that a print is never just decoration. It’s geography, memory, and craft, folded […]

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Designer Fashion and Style

Know About Your Designer – Episode 37: Gopi Vaid 

Some designers create clothes. Others create moods—and Gopi Vaid unmistakably belongs to the latter. Known for turning festive dressing into a vibrant celebration of color, craft, and comfort, the brand has carved a niche as a go-to label for joyful Indian occasions.  Founded in Mumbai, Gopi Vaid quickly rose to prominence for redefining festive wear with lightweight fabrics, […]

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Fashion and Style

The Tassel Takeover: 8 Indian Designer Brands Leading the Trend 

Tassels are having a major moment in Indian fashion, and it’s far more than a fleeting trend. This playful, whimsical detail, deeply rooted in cultural history, is being reimagined by some of the country’s most celebrated luxury designers. From the subtle sway on a dupatta to a dramatic flourish on a lehenga, tassels are adding movement, texture, and […]

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Fashion and Style Featured fashion trends Style Bazaar

The Ethnic Attire Trending This Holi: Elegant Sharara & Gharara Sets You Must Explore

The charm of the modern world of Indian fashion is its ability to blend traditional outfits with contemporary designs. There is a vast variety; every type of attire features a distinctive style. Sharara & gharara sets are known for their flared silhouette, stylish appearance, and, most importantly, comfort. You can now find this classic attire […]

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Fashion and Style

The Big Luxury Sale: Unlock the Best Deals on Top Designer Brands 

Step into a whole new world of fashion with the Big Luxury Sale! Your best chance this season to explore premium Indian designer wear at incredible prices. This is much more than a regular sale. Here, you can shop for runway-inspired fashion, eye-catching wedding outfits, and luxury accessories, all with discounts of up to 70%. Each day, you’ll find new daily […]

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Fashion and Style

#Celebrating20YearsOfAza – 20 Iconic Looks That Defined an Era 

When fashion meets passion, magic happens. Aza, which translates as “desire” in Sanskrit, has been defining Indian luxury fashion for 20 years – transforming everyday events and red-carpet moments into statements of self-expression. From small Mehndi ceremonies to grand weddings, Aza has always offered the most coveted designer collections. Each outfit tells its own story.  […]

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Big Luxury Sale What's New

Get Festive-Ready with Aza’s Big Luxury Sale Across Select Stores 

Honestly, one of the most unparalleled joys is dressing up for your special days in the coveted designer outfit but without exhausting your budget. Aza Fashions’ Big Luxury Sale is about to hit the shelves of our selected store locations, showcasing iconic designers and their premium collections at irresistible offers designed for all the fashion […]

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Fashion and Style

Festive in Full Bloom: Discover Your Dream Designer Outfit at Aza Stores Near You 

Festive dressing hits different when it’s curated by the best in Indian fashion – and that’s exactly what you’ll find at Aza Fashions’ stores this July 2025. This month, we are spotlighting three of the most culturally rich Indian festivals – Raksha Bandhan, Teej, and Ganesh Chaturthi with designer festive outfits that brings elegance, craftsmanship, […]

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