Ishika Sen crafts compelling fashion content with a sharp eye for style, couture, and whatever’s worth a second look. A travel enthusiast at heart, she's always chasing new trends and destinations. Outside of work, you’ll likely find her at the gym or unwinding with a good movie.
Festive dressing hits different when it’s curated by the best in Indian fashion – and that’s exactly what you’ll find at Aza Fashions’ stores this July 2025. This month, we are spotlighting three of the most culturally rich Indian festivals – Raksha Bandhan, Teej, and Ganesh Chaturthi with designer festive outfits that brings elegance, craftsmanship, […]
New York’s South Asian community is vibrant, diverse and deeply rooted in tradition. Whether it’s a wedding, religious celebration, cultural event, or a stylish soiree, there’s a growing demand for high-quality Indian designer wear. While the local stores and boutiques might offer a few options, they often fall short when it comes to variety, fit […]
When bridal dreams meet designer discounts, you get the Big Luxury Sale at Aza Fashions. With 80,000+ styles and 450+ designer labels available, this is your chance to own bridal wear without the couture price tag. The luxury sale includes everything from wedding day silks to modern drapes for your cocktail party, reception, and everything […]
From mehendi-ready hands to the final bridal look on your big day, your nails deserve as much thought and attention as your lehenga or jewellery. Today, bridal nail art has become a statement piece for modern brides – whether you’re leaning into traditions or embracing modern glam. In this blog, we will show you over […]
Onam has this way of making even the busiest parts of California slow down for a moment. You’ll find South Indian families gathering, laughing, and sharing stories while passing around a feast so generous it feels endless. The fragrance of sambar, the shimmer of gold borders on cream fabrics, the chatter before a thiruvathira performance […]
Step aside, sneakers – this summer, sandals for women are stealing the spotlight! For 2025, designers are giving this seasonal must-have a makeover with bold shapes, tactile textures and a focus on comfort without any compromise. Your designer footwear should receive as much attention as the rest of your attire, whether you’re off on vacation, attending […]
Weddings in 2025 are a grand affair – intimate or extravagant, they are a celebration of tradition, family, and personal style. But choosing wedding outfit ideas for men doesn’t always have to come with an extravagant price tag. Whether you’re the groom, part of the wedding party, or going to a friend’s special day, you […]
Calling all fashion enthusiasts in Kolkata! Get ready for the biggest sale of the season! From June 4th, the Big Luxury Sale at the Aza Kolkata store gives you a chance to upgrade your closet with top designer items without breaking the bank. Whether you’re looking for designer handbags, classy men’s suits, or those cool […]
Okay besties let’s talk about the cherry on top of 2025’s fashion trends – literally. If your For You Page isn’t already flooded with juicy reds, glossy lips, cherry prints and that cherry energy, where have you been? The cherry coded trend is not just a vibe, it’s a full-blown cultural reset. Think Lana Del […]
Devangi Nishar Parekh, the Managing Director of Aza Fashions and Founder of Araiya by Aza made a remarkable debut at the Cannes Film Festival with a series of standout looks that celebrated India’s rich textile heritage and contemporary design brilliance, with sustainable lab-grown diamond jewellery by Araiya. Let’s walk through the stunning outfits that defined […]
