Ganesh Chaturthi this year begins on Wednesday, August 27, 2025 and continues until Saturday, September 6. If you’re in the San Francisco Bay Area, the celebrations are everywhere – temples buzzing with aartis, melas lighting up city parks, and visarjan processions bringing neighborhoods alive with drums and chants. But let’s be honest, Ganesh Chaturthi not […]
Wedding season is around the corner, and if you’re still figuring out your dream outfit (or five), we’ve got something special lined up for you. This August, select Aza’s stores across India are hosting Wedding Diaries – an exclusive in-store event dedicated to bridal and celebratory style. From breathtaking bridal lehengas to statement pre-draped sarees […]
When it comes to Indian designer fashion in the US, one thing’s for sure: NRIs aren’t blending in, they are standing out. And nowhere is this more obvious than in Los Angeles and New York City. Both cities have strong South Asian communities with equally strong opinions on style. From pre-wedding parties to festival looks, […]
Festive dressing hits different when it’s curated by the best in Indian fashion – and that’s exactly what you’ll find at Aza Fashions’ stores this July 2025. This month, we are spotlighting three of the most culturally rich Indian festivals – Raksha Bandhan, Teej, and Ganesh Chaturthi with designer festive outfits that brings elegance, craftsmanship, […]
New York’s South Asian community is vibrant, diverse and deeply rooted in tradition. Whether it’s a wedding, religious celebration, cultural event, or a stylish soiree, there’s a growing demand for high-quality Indian designer wear. While the local stores and boutiques might offer a few options, they often fall short when it comes to variety, fit […]
From mehendi-ready hands to the final bridal look on your big day, your nails deserve as much thought and attention as your lehenga or jewellery. Today, bridal nail art has become a statement piece for modern brides – whether you’re leaning into traditions or embracing modern glam. In this blog, we will show you over […]
Calling all fashion enthusiasts in Kolkata! Get ready for the biggest sale of the season! From June 4th, the Big Luxury Sale at the Aza Kolkata store gives you a chance to upgrade your closet with top designer items without breaking the bank. Whether you’re looking for designer handbags, classy men’s suits, or those cool […]
Pre-wedding celebrations are filled with cheerful and special moments. Friends and family join the couple to celebrate the happy occasion, creating an atmosphere brimming with joy. As a bride or a bridesmaid, you are probably going through an elaborate selection of choices to pick the perfect attire for each event. To assist you in finding […]
Cocktail fashion in 2025 is all about unexpected color pairings, striking a balance between style, individuality, and chemistry. This year’s most eye-catching color schemes draw inspiration from trendy celebrity pairs, internet sensations, and married couples. These color palettes work well for your own special night out or when you plan your next big event. Let’s […]
Summer weddings have a special charm. The sun-kissed wedding mandaps, the fresh fragrance of flowers in the air, and the music that spills into the night create a magical atmosphere. However, if there’s one thing you need to ace besides the RSVP, it’s your wedding outfit. You must find the right balance between style and […]
