When it comes to Indian designer fashion in the US, one thing’s for sure: NRIs aren’t blending in, they are standing out. And nowhere is this more obvious than in Los Angeles and New York City. Both cities have strong South Asian communities with equally strong opinions on style. From pre-wedding parties to festival looks, […]
An utterly enchanting piece of clothing has been gaining significant popularity. Indeed, corsets, once thought confined to the Victorian era, made a triumphant return to fashionable society some years ago. It cast aside its restrictive reputation and embraced a rather more modern approach, focusing on comfort as well as style. And oh, what a return […]
From presenting captivating creations at esteemed couture shows to crafting outfits for lavish weddings, Indian fashion designers are showcasing their talent across countries, as if the world were their runway. It comes as no surprise since ethnic fashion is known for its fine artistry, rich textile heritage, and mesmerizing designs. The Indian diaspora in the […]
New York’s South Asian community is vibrant, diverse and deeply rooted in tradition. Whether it’s a wedding, religious celebration, cultural event, or a stylish soiree, there’s a growing demand for high-quality Indian designer wear. While the local stores and boutiques might offer a few options, they often fall short when it comes to variety, fit […]
When bridal dreams meet designer discounts, you get the Big Luxury Sale at Aza Fashions. With 80,000+ styles and 450+ designer labels available, this is your chance to own bridal wear without the couture price tag. The luxury sale includes everything from wedding day silks to modern drapes for your cocktail party, reception, and everything […]
To all the style connoisseurs, here’s some good news for you! The Big Luxury Sale takes center stage at its Ahmedabad store. It is that time of the year when you enjoy up to 80% off* on all the celebrated designer labels. From festive fineries to bridal classics, occasion wear and everyday staples, these are […]
As the Cannes Film Festival 2025 was unveiled in a whirlwind of glamour, innovation, artistry, and undeniable extravagance, the French Riviera once again turned into a runway of dreams. And with the world turning its eyes to the silver screen for cinematic excellence, fashion took the centre stage of the red carpet. However, this year […]
Devangi Nishar Parekh, the Managing Director of Aza Fashions and Founder of Araiya by Aza made a remarkable debut at the Cannes Film Festival with a series of standout looks that celebrated India’s rich textile heritage and contemporary design brilliance, with sustainable lab-grown diamond jewellery by Araiya. Let’s walk through the stunning outfits that defined […]
The universe of fashion influencers, as we have known them for a couple of years, has always achieved sartorial success through their fashion-forward styles. And amidst the fleeting trends that keep emerging every week, a certain group of style enthusiasts, aka fashion influencers, are giving masterclasses on how to flaunt your fashion identity through clothing […]
When the glistening sun glazes scenic destinations, you know the time is right to bask in the warmth of summer and celebrate some special moments. It offers you an atmosphere filled with joy to exchange vows and create memories for a lifetime. With that in mind, we are delighted to showcase Summer Luxe Wedding at […]
