In the world of luxury fashion, exclusivity is the ultimate currency. It’s the thrill of discovering a piece that feels made just for you, a design that speaks to your personal style in a way mass-produced items never could. At Aza Fashions, we champion this spirit of unique expression through our distinguished portfolio of private labels. These collections are born from collaborations with visionary designers, resulting in creations you won't find anywhere else.
Our private labels offer more than just clothing; they are a celebration of artistry, craftsmanship, and individuality. We partner with a select group of talented designers to bring their creative visions to life, offering our clients exclusive access to their genius. This winter, we invite you to explore this world of unparalleled style during our spectacular Private Label Sale. Prepare to be captivated by limited-edition collections from our exclusive designers and enjoy remarkable offers on the finest in Indian couture.
Meet the Visionaries Behind Our Private Labels
Each designer in our private label family brings a unique perspective, ensuring a diverse and breathtaking range of styles. These are the names setting the trends and defining modern luxury.
Arihant Rai Sinha: Arihant Rai Sinha is known for his architectural silhouettes and thoughtful reworking of traditional textiles, creating garments that feel both powerful and poetic. Born in New Delhi, his design language was shaped early on by two contrasting worlds, a mother immersed in museum archiving and a father rooted in corporate finance. This balance of artistic preservation and structural precision defines his analytical approach to fashion, where geometry, form, and craft come first. After studying design in Mumbai and working closely with textile houses across Delhi, Banaras, and Hyderabad, he developed a pattern-driven aesthetic that bridges Indian heritage with modern sensibilities. His collections reinterpret kurta sets, bandhgalas, and sherwanis through refined threadwork, sequins, tonal weaves, and geometric detailing, resulting in modern elegance grounded in craftsmanship.
Aariyana Couture: Aariyana Couture is rooted in femininity and romance, defined by ethereal fabrics, delicate embellishments, and fluid silhouettes that feel quietly regal. Born in Pune, Aariyana Mehta grew up surrounded by the colour, movement, and emotion of Indian celebrations, where fashion was about feeling rather than formality. Long before formal training, she was instinctively styling friends and family, developing an eye for drape, balance, and effortless glamour. Her label grew from a belief that festive wear should feel as light as it looks luxurious. From pre-draped sarees and airy lehengas to sculpted drapes and flowing forms, Aariyana Couture celebrates a lived-in elegance designed for women who want to move, sparkle, and truly celebrate.
Samyukta Singhania: Samyukta Singhania is synonymous with vibrant colour palettes and intricate hand embroidery, creating designs that feel joyful, festive, and made for celebration. Born and raised in Jaipur, a city steeped in heritage, colour, and craft, her earliest memories are rooted in watching artisans embroider sarees for local weddings, seeing her mother preserve heirloom pieces, and sketching garments long before fashion became a career. After formal fashion training, she felt drawn back to her roots, launching her label from a small Jaipur studio with a handful of karigars. What began as thoughtfully crafted kurta sets soon grew into lehengas, sarees, gowns, and modern fusion silhouettes. Today, her work reflects a clear signature: refined Indian wear that celebrates traditional craftsmanship while staying light, wearable, and effortlessly modern.
Petite Pomme: Petite Pomme curates high-end fashion for little ones, bringing the same level of detail and luxury to children’s wear as adult couture. Founded by Ananya Kapoor, a fashion graduate who spent years designing womenswear for leading Indian labels, the brand was born from motherhood and a shift in creative perspective. After the birth of her daughter Aara, Ananya began designing pieces that felt soft, joyful, and unrestricted, balancing beauty with ease of movement. What started as nap-time sketches of tiny kurta sets and dresses inspired by everyday childhood moments has grown into a thoughtful label rooted in comfort, playfulness, and refined craftsmanship. Petite Pomme believes in clothes that let children be children, expressive, effortless, and full of wonder.
Azeera: Azeera is designed for the contemporary woman who gravitates towards clean lines and understated luxury. Defined by elegant silhouettes and thoughtful details, the label brings together chic, versatile pieces that feel polished without trying too hard. Delicate floral embroidery adds a refined layer of artistry, making each design ideal for moments that call for quiet impact. From intimate celebrations to statement occasions, Azeera creates modern luxury that feels effortless, assured, and timeless.
Naintara Bajaj: Naintara Bajaj’s label is defined by glamour and quiet sophistication, offering Indian ethnic wear that knows how to command attention. Traditional silk weaves, shimmering sequins, and striking silhouettes come together in designs that feel indulgent yet refined. Her collections span a rich spectrum of colours, intricate embroidery, and thoughtfully placed prints, reimagined across lehengas, sarees, and statement festive ensembles. Each piece balances classic Indian craftsmanship with a modern sensibility, making the label a natural choice for occasions that call for elevated, unforgettable style.
Aryavir Malhotra: Aryavir Malhotra redefines menswear through sharp tailoring, rich fabrics, and a bold yet measured aesthetic. The label reimagines western wear with sculpted silhouettes, contemporary cuts, and quiet sophistication, creating pieces that feel confident without trying too hard. Designed for the modern gentleman, each outfit balances structure with ease, delivering refined style that moves effortlessly from formal settings to elevated evenings.
Nazaakat By Samara Singh: Nazaakat by Samara Singh is true to its name, embodying grace, delicacy, and quiet refinement. Rooted in heritage artistry and classic techniques, the brand creates timeless jewellery with an unmistakable old-world charm. Each piece is designed with modern sensibilities in mind, striking a balance between tradition and wearability. From intimate celebrations to grand occasions, Nazaakat offers jewels that feel thoughtful, enduring, and effortlessly luminous, made to be worn, cherished, and passed on.
Your Exclusive Invitation: The Private Label Sale Calendar
Mark your calendars for a series of curated sales, each focusing on a different facet of luxury fashion. These limited-time events are your opportunity to acquire exclusive designs at exceptional value.
Pre-Draped Perfection: Up to 50% Off
(Starts Dec 17, 11 AM)
Effortless elegance is the promise of this collection. Forget the complexities of draping a saree; these pre-draped sarees offer the same grace with modern convenience. Expect innovative saree gowns, draped kurtas, and chic separates that blend tradition with contemporary ease. It’s the perfect solution for looking flawlessly put together in minutes.
Shipping in 24 Hours: Up to 70% Off
(Starts Dec 22, 11 AM)
For those last-minute occasions that demand instant glamour, this curate is your savior. We've gathered a stunning selection of our exclusive designer pieces that are ready to be dispatched within 24 hours. From cocktail dresses to elegant kurta set for men, find your perfect outfit and have it delivered with speed, without compromising on style.
The Trousseau Atelier: Up to 60% Off
(Starts Dec 24, 11 AM)
Every bride deserves a trousseau that is as unique as her love story. The Trousseau Atelier features an exquisite collection of handpicked bridal and post-wedding outfits. Discover designer lehengas, sophisticated gowns, and elegant salwar suits crafted with meticulous detail. These are heirloom pieces designed to be cherished for a lifetime.
Luxe Velvets: Up to 60% Off
(Starts Dec 29, 11 AM)
Embrace the richness of the winter season with our Luxe Velvets edit. This opulent fabric takes center stage in a collection of deep-jeweled tones and regal silhouettes. Find everything from plush velvet lehengas and shararas to sophisticated sherwanis and bandhgalas, each piece exuding warmth, luxury, and timeless appeal.
Wedding Guest Edit: Up to 50% Off
(Starts Dec 31, 11 AM)
Navigate the wedding season in style with our specially curated Wedding Guest Edit. This collection features a dazzling array of wedding guest outfits perfect for any ceremony, from sangeet to reception. Explore elegant sarees, chic sharara sets, and contemporary gowns designed to make you the best-dressed guest.
Indo-Western: Up to 50% Off
(Starts Jan 5, 11 AM)
Celebrate the fusion of cultures with our Indo-Western outfit collection. This edit showcases the perfect marriage of Indian craftsmanship and Western silhouettes. Discover tunic dresses with ethnic prints, cape sets, and jacket-and-trouser combinations that offer a fresh, modern take on festive dressing.
Timeless Lehengas: Up to 50% Off
(Starts Jan 7, 11 AM)
The lehenga is a quintessential part of Indian celebration, and this collection honors its enduring legacy. From classic bridal reds to contemporary pastels, the Timeless Lehengas edit features designs that stand the test of time. Expect intricate embroidery, luxurious fabrics, and flattering cuts that celebrate this iconic silhouette.
A World of Exclusivity Awaits
The Aza Fashions Private Label Sale is more than just a shopping event; it is an experience. It’s your chance to own a piece of wearable art, to support visionary designers, and to define your own style story. Prepare to indulge in a world of luxury, craftsmanship, and unparalleled design. We look forward to seeing you there.
