Aza, which means 'desire' in Sanskrit, was founded in 2005 by Dr. Alka Nishar. Her vision was to create a friendly, welcoming space that showcases the best of luxury Indian fashion for women and men. At Aza, a seasoned team of experts scrutinizes the latest collections and curates key pieces for the season. Ace designers Manish Malhotra, Anamika Khanna, Varun Bahl, Sabyasachi, Anita Dongre, Monisha Jaising, Neeta Lulla, Gaurav Gupta, and Anushree Reddy are amongst the 200 carefully selected and presented names. In addition to established labels, Aza is dedicated to discovering and introducing emerging talent from around the country. It has, in the past, sponsored the Gen Next show at Lakme Fashion Week and served as a launch pad for several designers including Rahul Mishra, Nachiket Barve & more. Through Aza Fashion's NEXT, a talent incubation platform in collaboration with the Fashion Design Council of India, Aza identifies four promising designers annually and commits to supporting their growth. Aza also styles real life couples in statement designer wear on India's most popular wedding show, Yarri Dostii Shaadi on NDTV Good Times and thus continues its legacy of being a one-stop destination from brides and grooms.
The leading fashion authority has presence both offline and online: six boutiques at key locations across Mumbai and Delhi; and a fast-growing online portal headed by Dr. Alka Nishar's daughter Devangi Parekh. Azafashions.com provides unrivaled global access to covetable runway collections, exclusive collaborations, editorial lookbooks and expert styling advice.
Our Brand Promises
We carefully handpick collections by India's finest designers and deliver the latest in luxury fashion, for every occasion.
As trusted pioneers of luxury retail in India, we are committed to cultivating creativity, nurturing vanguard labels, and leveraging longstanding industry relationships to provide customers with unprecedented insider access to exclusive designer apparel and accessories.
Making your shopping experience personalized and seamless is our foremost priority. Through innovation in the fashion-tech space, we offer a wide range of unique benefits, including same day pre-orders on fashion week collections and customized couture as per your requirements. Our complimentary personal shopping service can help you find what you're looking for