RidhiMehra has always had a natural inclination towards fashion and a sharp aptitude for business. She has a great aesthetic for style. Relatively new to the business because she launched her label in 2011, she is already branded as one of the designers to watch out for. Her brand defines the clear love for vintage but it has a touch of modernity because it is aimed at the modern Indian workingwoman. Her fabric choice is rich and varies from georgette, net, chiffon, velvet and crepe. She has showcased her collection at Bridal Asia and in such a short period of time she has a clientele like Sonam Kapoor, Huma Qureshi, Sonakshi Sinha, Karishma Kapoor and DeepikaPadukone to name a few.
RidhiMehra Collection : Her collections burst of youth and elegance and modernity. Her collection places emphasis on fine tailoring and suave cuts. Her label exhibits a mix of contemporary fabrics and a vivid color palette. She combines European sensibilities with Indian silhouettes. Her collections have a lot of Parisian and Grecian influences while paying tribute to Indian craftsmanship.Her trademark edgy anarkalis are perfect for the Indian women and her trademark designer jumpsuits are a must have. Bollywood celebrities like the style icon Sonam Kapoor and Huma Qureshi have taken the likes of her designs. Shop RidhiMehra’s collection online at www.azafashions.com or shop in store.
RidhiMehra Bridal Wear : RidhiMehra’sdesigner saris are known to be a mixture of western looks detailed with Indian embroidery perfect for any bride out there. She chooses to go against the conventional red and encourages young brides to experiment with unconventional colors for their wedding lehengas. Her bridal wear is also very reasonably priced. The price plays a huge factor due to the intense competition in this industry and bridal wear is seen as an investment. Shop RidhiMehra’s collection online at www.azafashions.com or shop in store.
RidhiMehra Western-wear : RidhiMehra’s signature western outfits are detailed with Indian embroidery. Her crop tops can be paired with culottes or palazzos or long skirts. Her dresses are also very popular among bollywood’s leading ladies. Very recently, Jacqueline Fernandis was spotted wearing a RidhiMehra dress at a popular TV show, Lakme Fashion Week. Anushka Sharma also picked a beige outfit by RidhiMehra to promote her most recent movie. This is just to name a few. Shop RidhiMehra’s collection online at www.azafashions.com or shop in store.
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