Deeply rooted, having a diverse Indian legacy and is heritage inspired:Beginning from the 1990, this eponymous label by designer Anju Modi, has established itself as a quintessential luxury couture brand. Anju Modi has also been an ex-board member of the Fashion Design Council of India (FDCI) and was one among the 6 designers for the Heyers fashion festival held in Paris in 2006. Her contribution to the textile industry and her effort for the revival of ancient crafts has been enormous. Along with critical acclamation, she has won the Life OK Screen Award & the Star Guild Award for Ram-Leela, and also a nomination for Filmfare 2013 for Best Costume, all of which is truly deserved. Her recent collections have been showcased at renowned fashion events like Blenders Pride Fashion Tour 2015, India Couture Week 2015, Amazon India Fashion Week 2015 and Lakme Fashion Week 2014. She has worked in Rajasthan, Varanasi, Madhya Pradesh, Andhra Pradesh and Gujrat for resurgence of ancient crafts and also caused an improvement in the economic situation of the craftsmen.
Extravagantly traditional, redefining the realms of strength and beauty:The foundation of designer Anju Modi’s creations has been thorough research about ancient cultures followed by her travels. Her designs showcase a contemporized form of traditional crafts like Chanderi Weaving, Varanasi Zari, Bandhani painting and use of Kota fabrics. She endorses the use of natural methods of vegetable dyeing, block printing and traditional embroidery. Her collection for bridal and wedding wear includes richly embroidered silk lehenga sets in various styles, gorgeous sarees in dupion silk and ivory net and ornate anarkali sets. Anju Modi’s luxury ready-to-wear collection, available at Aza stores and online at azafashions.com, comprises of suits with hand-crafted motifs and dori embroidery kurtas and khadi palazzo pants are simple yet elegant. She also designs for men, having collections of bandhgalas, kurtas with shawls, achkan kurtas and jacket shirt waistcoat. Simplicity, modernity, fluidity, tradition are the essence of this label.
Get the celebrity looks you have always wanted at Aza: Anju Modi’s simple yet gracious collection has been adorned by celebrities like DeepikaPadukone, Jacqueline Fernandez, Tabu, KanganaRanaut, Priyanka Chopra, RaveenaTandon, Esha Gupta and many others. She collaborated with Sanjay LeelaBhansali in 2013 and created extravagant and award winning costumes for his movies ‘Ram-Leela’ and the recent ‘BajiraoMastani’. She took a lot of inspiration from the Persian culture for designing outfits for DeepikaPadukone’s character in the movie. The BajiraoMastani collection is available on order at Aza stores.
Shop Anju Modi’s latest collection online at azafashions.com: You are ought to feel all mighty and royal in Anju Modi’s creations. They are exquisite and have so much meaning to them. Buy Anju Modi’s latest collection at Aza stores in Mumbai and Delhi or online at Azafashions.com, India’s one stop shop for luxury designer wear. Enjoy hassle free shopping, on time delivery, and free shipping in India.
Anju Modi – A name that symbolizes the royalty of fine Indian outfits
When it comes to Indian fashion designers like Manish Malhotra, Anita Dongre, and Tarun Tahiliani, classic is the word that comes to mind. But Anju Modi has only recently made her name in the industry with her designs which got featured in the blockbuster film Bajirao Mastani. From regal lehengas to local styles of sarees, her unique sense of style in tandem with cultural rules and regulations has indeed shone through.
Anju Modi Indian designer collections are based on the combination of delicate handcrafts combined with rich Indian heritage woven into a legacy that celebrates womanhood. Her style is distinct and tastefully subtle but the grandiosity of thought behind it truly permeates all the layers.
Anju Modi designer saris:In India, saris as an ensemble are truly important. From the comfort of our homes to the stage of a wedding, a sari can be seen at all places and it won’t stick out as a sore thumb. A sari can be adorned to a formal function as well as to a meeting with equal panache. It is truly a balance between ethnic style and comfort for women all around the world. Her designer clothes also include her extravagant sari collection which is crafted to perfection with intricate detailing and special attention paid throughout the production process to produce saris which are incredible.
Anju Modi designer kurta sets & designer lehengas:The designer isn’t just famous for her sari collection; there is more in store for people who like her niche work. Formal occasions call for formal fashion attires which are quite different from general pieces of clothing. During such occasions, other than saris, kurta sets and designer lehengas truly fit the bill. At Aza Fashions, one will find a carefully curated selection of the designer’s kurta sets and lehengas just a click away. They are intricately woven into a unique presentation of the designer’s taste and passion for detail. With swirling colours and patterns, one can truly find her own dazzling costume for the night.
Anju Modi designer wear doesn’t disappoint when it comes to choosing western wear as well. Anju Modi designer dresses aren’t your run of the mill designer dresses which are at times just unwearable off-the-ramp. From ball gowns which won’t be short of attention on a red carpet to dresses which enmesh western styles with an Indian taste, the designer is a true master of the craft.
Her designer clothes are truly an embodiment of abstract style blended with an Indian touch. Anju Modi designer jackets are the cherries which you all are looking for to top your cake with supreme grandeur. Some of her jackets are completely ethnic; with hand-woven artistic embroidery, they truly win hearts of all. Other jackets are sharply cut, giving the feel of a western look, but the pattern still hits close to an ethnic theme.
One can easily find her collection at Aza Fashions online and browse through a lot of the styles that she has to offer.