Aza Kolkata hosted an extraordinary Meet-the-Designer event at its landmark destination. The afternoon spotlighted three distinctive designers—Sheetal Batra, Istya, and Soup by Sougat Paul. Guests enjoyed a rare opportunity to meet the creative forces in person, experience the new collections up close, and discuss the design stories shaping this season’s wardrobes.
Where Craft Meets Conversation
The gathering transformed the Aza Kolkata store into an immersive hub of exploration, bridging the gap between designer vision and personal style. Rather than viewing collections from a distance, guests stepped into an interactive setting where fashion felt approachable and deeply personal.
Devangi Nishar Parekh, Managing Director of Aza Fashions and Founder of Araiya by Aza, was a part of the event. Her presence underscored the brand's ongoing commitment to fostering meaningful connections between leading fashion visionaries and discerning patrons. Throughout the event, attendees engaged in conversations with the designers themselves. The designers shared the inspiration behind their latest collections.
Redefining Festive and Wedding Wardrobes
By bringing together traditional hand-embroidery, structured fusion cuts, and rich fabrics under one roof, Aza Kolkata demonstrated how versatile a curated seasonal wardrobe can truly be.
Whether clients sought timeless heirloom pieces for wedding rituals or lightweight statement sets for festive soirées, the showcase offered a balanced spectrum of contemporary elegance.
Ultimately, the showcase celebrated the art of individuality in celebratory wear. By offering endless opportunities for personalising heritage textiles, the event reaffirmed that modern fashion is no longer about following trends, but about crafting a distinct personal narrative.
Designers in the Spotlight
Each designer presented their own unique signature aesthetic at the event, blending artisanal craftsmanship with modern sensibilities. Together, their collections featured versatile pieces ideal for celebratory moments.
Sheetal Batra
Drawing deep inspiration from classic Indian attire, Sheetal Batra presents a nostalgic collection that translates royal heritage for the modern wardrobe. Her designs focus on graceful, flowing silhouettes. Intricate Tilla work and delicate hand-embroidery bring an unmistakable heirloom quality to premium fabrics, creating timeless pieces designed for regal charm and effortless style.
Istya
Istya delivers a striking line of contemporary occasion wear defined by structural precision and modern glamour. The label pairs sharp tailoring with sparkling embellishments. It offers a polished, high-impact approach to fusion dressing, perfect for cocktail events and festive celebrations.
Soup by Sougat Paul
Soup by Sougat Paul brings a bold perspective to contemporary fashion through innovative silhouettes. Pushing boundaries with asymmetric cuts and distinctive colour stories, the designer transforms wardrobes into artistic expressions of style. The collection caters to fashion-forward individuals looking to make a confident statement.
Explore Exceptional Designer Creations at Aza Kolkata
Step into our stores to discover designer collections firsthand. Our dedicated in-store stylists offer tailored recommendations to help you curate looks for upcoming celebrations.
Book an appointment or reach out to us for assistance.
Visit Us:
Aza House, 20 OC Ganguly Sarani (LEE Road) Next to the Forum Mall rear exit.
Contact: 9152243980
Frequently Asked Questions (FAQs)
- What type of collections does Aza Kolkata offer?
Aza Kolkata houses a range of luxury bridal lehengas, kurta sets, sherwanis, fusion wear, and more from leading Indian designers.
- How can I get notified about upcoming events at Aza Stores across India?
You can check the store events page on the official website for updates on upcoming designer events.
- How often do new designer collections arrive?
New arrivals drop very often, featuring seasonal launches, festive edits, and fresh off-the-runway collections.
- What type of festive clothing is available at Aza Kolkata?
Aza Kolkata offers a selection of festive fashion, including embellished kurta sets, classic and pre-draped sarees, fusion co-ord sets, and a lot more.
- Can I get designer outfits customised at Aza Fashions?
Absolutely. Our team assists with custom sizing and specific fitting requests to ensure your outfit is tailored to perfection.
