The saree stands as one of India’s most iconic and enduring garments, representing centuries of tradition, craftsmanship, and cultural heritage. This six to nine-yard piece of unstitched fabric has adorned Indian women for over 5,000 years, evolving through dynasties and regions while maintaining its timeless elegance. From the opulent silk weaves of South India to […]
Anamika Khanna’s name is synonymous with a certain kind of rebellion in Indian fashion. She is a designer who respects tradition enough to deconstruct it, creating a visual language that is both deeply Indian and strikingly global. Her designs are not just garments; they are fluid pieces of art that drape the body, telling a […]
In the world of fashion, there are not many names that get as much respect as Sabyasachi Mukherjee. He is more than a designer. He is someone who brings India’s rich culture together in a way no one else does. When everyone started to follow new trends, he picked up old crafts and made them […]
Some collections are admired, a few stay in our memory. Then there are those rare ones that transform the way we think about fashion. ROAR by Shilpa Shetty Kundra x Aza Fashions is one of them. It reimagines the saree as a statement of power, individuality and modern elegance, featuring bold zebra, tiger, cheetah and […]
Welcome to “Know Your Designer,” a blog series where we explore remarkable Indian fashion designers. For our pilot episode, we turn the spotlight on a designer who has redefined contemporary Indian couture: Amit Aggarwal. With a signature blend of architectural precision, unconventional materials, and a profound respect for heritage, he has carved a niche that […]
There’s something special in the air when Eid approaches Dubai. The vibrant spirit of the city comes alive with celebrations and devotions all around. Whether it is the illuminated streets of Al Fahidi or the lavish festivities at Dubai Marina, every corner reflects the joy and reverence of the festival. So, what’s better than to […]
For the woman who lives in colour, moves like poetry, and dreams with her eyes wide open. Known for her fusion design sensibilities, Mehak Murpana in collaboration with Aza Fashions presents a vibrant and blooming collection inspired by the modern women. Rêverie is a celebration of carefree femininity, crafted in feather-light fabrics and joyful hues. […]
From Bandhani, born in the deserts of Gujarat and Rajasthan, to Chikankari crafted in the lanes of Lucknow and from Banarasi silks, woven in Varanasi, to block prints hand-pressed in the workshops of Ajrakhpur and Jaipur, Indian textiles are living stories of patience, artistry, innovation, and heritage. In the era where fleeting trends dominate, there’s […]
Bringing together the richness of heritage artistry with the allure of timeless elegance, Naaz by Anantaa by Roohi is the festive collection you’ll want to indulge in for 2025. Each piece embodies finesse and minimalistic grace, unfolding a story of love and craftmanship in every detail. Designed for those who treasure the poetry of embroidery […]
From presenting captivating creations at esteemed couture shows to crafting outfits for lavish weddings, Indian fashion designers are showcasing their talent across countries, as if the world were their runway. It comes as no surprise since ethnic fashion is known for its fine artistry, rich textile heritage, and mesmerizing designs. The Indian diaspora in the […]
