India's festive season isn't just celebrations – it's a feeling! A rush of bright colors, twinkling lights, family get-togethers, and of course, glamorous fashion. For the next two months, Aza Fashions is bringing the joy of Diwali spirit, the warmth of Bhaiya Dooj and the excitement of the wedding season straight to its stores. Expect curated festive deals to make dressing up for any event effortless, trendy and unforgettable.
Got a Diwali party to go to? Need an outfit for Bhaiya Dooj? Looking for the right dress for wedding guests? Aza's festive lineup has options for all tastes and events. Our stores showcase the latest trends from well-known designers along with expert ideas and styling advice. Step into Aza stores during this festive season and discover designer collections you won't find anywhere else.
Festive Occasions and Styling Essentials
- Diwali: When Sparkle Meets Tradition
Diwali, the festival of lights, demands outfits as bright as the diyas. The festive collection features Banarasi sarees, embellished lehengas, modern fusion clothes, and festive separates. Outfits featuring metallic colors, sequins, or foil designs are well-suited for nighttime parties, while soft colors and silk outfits are ideal for daytime get-togethers. The aim is to look festive while staying comfy so you can enjoy making rangoli, eating sweets and taking family pictures without a fuss.
- Bhaiya Dooj: Celebrating Bonds in Style
Bhaiya Dooj honors the connection between siblings with warmth and personal flair. Aza's festive sale features elegant sarees, shararas, anarkali suits, and matching sets, perfect for giving as gifts or wearing to family gatherings. These outfits emphasize grace, understated beauty and ease, allowing you to join in ceremonies and get-togethers while looking effortlessly refined.
- Weddings: Glamour that Lasts Beyond the Day
The wedding season happens at the same time as the festival period, and Aza's stores showcase outfits fit for pre-wedding events, weddings, and receptions. You'll find bridal lehengas, reception gowns, wedding guest dresses, and bridesmaid outfits all picked to combine classic craftsmanship with modern silhouettes. From a velvet lehenga for a winter wedding to a light-colored silk saree for a daytime ceremony, the festive collection makes sure every guest and bride-to-be discovers something unforgettable.
Indian Designers Setting the Tone for This Festive Season
Anamika Khanna
Her signature drapes and couture-inspired silhouettes set her apart. She combines traditional and modern elements in her designs. Her collections include pre-draped sarees, embellished lehengas and wedding gowns. These outfits are ideal to wear at weddings and festive events.
AKOK
This ready-to-wear brand by Anamika Khanna puts emphasis on clean lines and subtle glamour. You'll find designer dresses, co-ord sets and ethnic jumpsuits with elegant details that work well for Diwali card parties or Bhaiya Dooj events.
Nupur Kanoi
Known for standout separates and mix-and-match sets, Nupur Kanoi blends detailed work with versatile silhouettes. Expect to find designer lehengas, shararas, and festive skirts that suit both celebrations and wedding functions.
Paulmi & Harsh
The duo is famous for flowing shapes and fun prints bringing a whimsical yet wearable touch to festive clothes. Their line includes sharara sets, pre-draped sarees, lehengas and palazzo sets that fit evening parties.
Khushboo Bagri
This brand offers luxurious and handcrafted pieces highlighting detailed embroidery and rich textures. You'll spot lehengas, sarees, and kurta sets that add class to family get-togethers and festive dinners.
Sheetal Batra
This designer creates modern traditional wear, striking a balance between style and comfort. You can find shararas, anarkalis, and festive sarees made for easy movement during rituals and celebrations.
Gopi Vaid
Bright and cheerful, Gopi Vaid adds color and life to festival outfits. You'll come across lehengas, kurta sets, and festive separates with unique prints and embroidery that fit weddings and Diwali events.
Surbhi Shah
Surbhi Shah offers festive wear that embraces traditional craft with a contemporary twist. You will discover sharara gharara sets and salwar suits with both cut and subtle embellishment, perfect for festivals.
Prisho
Prisho has clothing that is elegant and versatile, and made for statement-making during festive occasions. Their collection includes Indo western outfits, and kaftans are ideal for wedding guests or receptions and daytime celebrations.
Varun Bahl
Known for his couture-inspired glamour, Varun Bahl represents show-stopping, elegant outfits. Expect bridal lehengas, reception gowns, and sarees with exclusive embroideries that are perfect for any wedding or festive party.
Key Trends for the Festival Season
- Revival of Banarasi
Luxurious woven banarasi sarees and lehengas are once again in the spotlight. They combine timeless elegance with a mix of heritage and contemporary design elements. These newly styled outfits with vintage textiles provide a glimmering finish perfect for evening wear.
- Metallics and Embellishments
Sequins, foil prints, and metallic accents are key trends in this year's festive edit. From pre-draped saree for Diwali to embellished lehenga for weddings, these metallic details add just the right amount of sparkle without overpowering the outfit.
- Pastels and Muted Tones
Soft shades of peach, mint, beige, and lavender offer a trending, popular aesthetic for daytime festivities and wedding occasions. The muted shades provide an understated elegance while still being appealing and modern.
- Fusion Drapes
Pre-draped sarees, lehengas with a cape design, and Indo-western outfits are perfectly designed for women who want to take the guesswork out of styling by not compromising on traditional silhouettes. Fusion wear provides ease of movement through rituals, photo sessions and celebrations.
Why Should You Buy the Festive Edit at Aza?
Aza Fashions doesn't just offer festive apparel; it offers an experience. Aza stores are designed to help you explore occasion-based style, compare designer pieces and discover the latest trends, all in one space. The festival of lights event showcases exclusive collections from many designers, styling suggestions tailored to you and versatile outfits that you can use for every event of the season.
Whether you're attending a Diwali night gathering or a wedding function, Aza ensures that each outfit reflects who you are while enjoying the festive season. Make every festive occasion memorable with handpicked outfits from Aza Fashions.
Where You Can Experience the Festival of Lights Edit
Mumbai
Altamount Road
21 Altamount Road, Mumbai – 26
Bandra
24 Turner Road, Bandra West, Mumbai – 50
Juhu
15 A, Shishir, Juhu Tara Road, Mumbai – 49
Kala Ghoda
ITTS House, Kala Ghoda, Fort, Mumbai, Maharashtra – 400001
Kolkata
OC Ganguly Sarani (Lee Road)
Aza House, 20 OC Ganguly Sarani
Hyderabad
Banjara Hills
Aza House, Rd Number 11, Banjara Hills
Delhi
South Extension
Eros 48, Ground Floor, South Ext. 1, New Delhi – 49
Defence Colony
D-21, Defence Colony, New Delhi – 24
Regency One (Chhatarpur)
Aza Fashions, Regency One, D-57, Chattarpur Enclave, 100 Feet Road, Chhatarpur, New Delhi – 110074
Mehrauli
Ambawatta One, Mehrauli, New Delhi – 30
Surat
Dumas Road, Piplod
Aza, Solaris Bay View, Beside ISCON Mall, Dumas Road, Piplod, Surat, Gujarat – 395007
Ahmedabad
Puniska House
Chhanalal Joshi Marg, Ashok Vatika, Ahmedabad, Gujarat – 380058
FAQs
- What types of outfits can I expect to find in the festive store edit?
The edit is a specially curated collection available in stores featuring designer sarees, lehengas, gowns, kurta sets, anarkalis, shararas, pre-draped sarees, and festive separates, perfect for Diwali, Bhaiya Dooj, and weddings.
- Will the festive promotions be available online?
These festive promotions are exclusively available at Aza Fashions stores, giving you a special in-store experience to explore and shop our curated festive collections.
- Which designers will be a part of the festive store edit?
Shoppers can look forward to festive collections from top designers including Anamika Khanna, Nupur Kanoi, Paulmi & Harsh, Khushboo Bagri, Sheetal Batra, Gopi Vaid, Surbhi Shah, Prisho, and Varun Bahl.
- Will I be able to find outfits for weddings during the festive season?
Yes, absolutely! The festive edit features bridal lehengas, reception gowns, bridesmaid outfits, and outfits for wedding guests. You will find everything you need to celebrate in style.
- Will there be personalized styling available in-store?
Yes, Aza’s in-store stylists will help you choose the perfect outfit for any occasion, guiding you through fabric, silhouette, color, and trend to ensure every look feels perfect for you.
