Welcome to "Know Your Designer," a blog series where we explore remarkable Indian fashion designers. For our pilot episode, we turn the spotlight on a designer who has redefined contemporary Indian couture: Amit Aggarwal. With a signature blend of architectural precision, unconventional materials, and a profound respect for heritage, he has carved a niche that is both modern and deeply rooted in tradition.
The Journey to the World of Fashion
Amit Aggarwal's journey into the world of fashion began with a keen interest in structure and an innate understanding of materials, honed during his studies at the National Institute of Fashion Technology (NIFT).
After graduating, he quickly made a name for himself with his eponymous label, launched in 2012. However, his unique vision was already evident in his earlier work, particularly with his role at a prominent design house where he began experimenting with industrial waste and textiles.
It was during these formative years that he started to challenge traditional notions of Indian couture, seeking to integrate modern sensibilities with age-old craftsmanship. His willingness to innovate and the pursuit of new techniques set him apart from his contemporaries right from the start. This set the groundwork for his distinctive aesthetic.
The Architect of Fabric
Imagine fluid metallic fabrics draped and molded into sharp, structured silhouettes, or delicate handloom textiles infused with unexpected industrial elements.
His creations also often feature intricate pleating and masterful manipulation of materials. These are all seamlessly integrated with traditional Indian embroidery techniques.
Therefore, the result is a garment that feels like a wearable piece of art, a symphony of texture, light, and form.
He often draws inspiration from organic structures, futuristic concepts, and the intrinsic beauty of discarded materials, breathing new life into them.
Each piece tells a story of innovation, sustainability, and daring vision that pushes the boundaries of conventional fashion.
The Runway as a Canvas
Amit Aggarwal's fashion shows are not merely presentations of clothing; they are immersive experiences that transport the audience into his unique world. From the ethereal lighting to the evocative soundscapes, every detail is curated to amplify the narrative behind his collections. His runways have showcased breathtaking outfits, set against surreal landscapes or dramatic architectural backdrops.
Moreover, his shows are known for their theatricality and the sheer spectacle they present. He understands that a fashion show is an opportunity to communicate a complete vision and consistently delivers a memorable experience.
Key Design Elements
Amit Aggarwal's designs are instantly recognizable for their sculptural quality and avant-garde aesthetic.
Material Innovation
- Recycled plastics and industrial materials are transformed into couture.
- Upcycled Banarasi textiles and heritage fabrics are often reinterpreted.
Architectural Silhouettes
- Dresses and lehengas often resemble sculptures with fluid yet structured shapes.
- Emphasis on geometric layering and symmetry/asymmetry.
Theatrical Staging & Narratives
- Shows often tell a story or concept: e.g., Crystalis (2018) inspired by crystal formation, Flux (2019) exploring transformation, Antevorta (2024) about time and destiny.
- Runways use immersive light design, reflective surfaces, and soundscapes.
Sustainability as Couture
- Sustainability is integrated into luxury.
- His shows highlight circular design—garments made from discarded plastics, industrial byproducts, and repurposed fabrics.
Celebrities in Amit Aggarwal Creations
Amit Aggarwal's designs are a favorite among celebrities. His creations have been worn by several stars for major events. Alia Bhatt, Priyanka Chopra, Deepika Padukone, Kareena Kapoor, Diana Penty, and Kiara Advani have been seen in his signature pieces, highlighting his status as a go-to designer for Indian couture.
Where Can You Buy Outfits from Amit Aggarwal?
For those looking to buy an outfit designed by Amit Aggarwal, there are several avenues to explore. While the designer has his own flagship stores in cities like Delhi and Mumbai, his collections are also available at various multi-designer boutiques and online platforms. One of the most prominent places to find Amit Aggarwal's designs, including lavish gowns, sarees, and lehengas, is Aza Fashions, the leading destination for designer wear.
Hope you enjoyed the very first episode of Know Your Designer. Stay tuned for more!
Next Episode: Sabyasachi Mukherjee
