Masaba Gupta has become the first Indian designer to collaborate with One8, the lifestyle brand founded by Virat Kohli. Her bold, print-led aesthetic is having a major moment and you can shop her full designer collection, from sarees to lehengas, on Aza Fashion.
Fashion and sport just collided in the best way. In June 2026, One8 the sportswear and lifestyle brand founded by Virat Kohli announced Masaba Gupta as its first-ever Indian designer collaborator. The partnership sits right at the intersection of sport, fashion, and culture, with Masaba fronting a campaign for One8's footwear and accessories.
The news has put the spotlight back on one of India's most distinctive design voices. If the headlines have you curious about her work, here's the good news: the full Masaba Gupta collection is available to shop on Aza Fashion.
Who is Masaba Gupta?
Masaba Gupta is a designer, entrepreneur, and actress often called the "Queen of Prints." She debuted at Lakmé Fashion Week at just 19 and founded her label, House of Masaba, in Mumbai in 2009.
Her design language is daring and whimsical. Think bold color palettes, playful and unexpected motifs, and a confident blend of Indian tradition with modern style. That signature look runs through everything she creates from festive and bridal wear to breezy resort pieces.
Why Masaba's style is trending right now
The One8 collaboration is more than a celebrity tie-up. It signals a cultural shift, with both Masaba and the brand championing values like confidence, individuality, and ambition.
Masaba's profile has been climbing steadily. Earlier in 2026, she represented India as the only Indian designer at the RLC Fashion Summit in Milan and was honored at the Forbes India W-Power 2026 event. With a high-profile campaign now reaching sport and lifestyle audiences, more people than ever are searching for where to buy Masaba Gupta clothing online.
What Masaba Gupta designs can you buy on Aza Fashion?
Aza Fashion carries the latest Masaba Gupta collection, with pieces for nearly every occasion. The range includes:
- Sarees with her signature prints and modern drapes
- Lehengas for festive and wedding celebrations
- Kurta sets that balance comfort and statement style
- Dresses and gowns for contemporary events
- Kaftans for relaxed, elevated everyday wear
- Skirt sets, tops, and jackets for mix-and-match looks
Each piece reflects the House of Masaba hallmark: striking color, original motifs, and silhouettes that feel both rooted and fresh.
How to style Masaba Gupta pieces for modern occasions
Masaba's designs are built to make a statement, so let the prints lead. Here are a few simple ways to wear them:
- For weddings and festivals: Choose a printed lehenga or saree and keep jewelry minimal so the motifs stay center stage.
- For day events: A kurta set or skirt set pairs easily with flats or block heels for an effortless look.
- For resort and travel: A Masaba kaftan works for brunch, the beach, or a relaxed evening out.
- For everyday flair: Layer a Masaba jacket over a plain outfit to bring her bold print energy into your daily wardrobe.
The beauty of her work is its versatility. One standout piece can carry an entire look.
Shop the Masaba Gupta collection on Aza Fashion
The One8 partnership is proof that Masaba Gupta's vision continues to shape Indian fashion and culture. There's no better time to bring a piece of that energy into your own wardrobe.
Explore the full Masaba Gupta collection on Aza Fashion, with worldwide shipping available. Whether you're dressing for a wedding, a festival, or just want to add some print-forward joy to your closet, her designs deliver.
Frequently asked questions
Who is Masaba Gupta?
Masaba Gupta is an Indian fashion designer, entrepreneur, and actress known as the "Queen of Prints." She founded House of Masaba in 2009 and is recognized for bold colors and distinctive motifs.
What is the Masaba Gupta and One8 collaboration?
In June 2026, Masaba Gupta became the first Indian designer to collaborate with One8, the lifestyle brand founded by Virat Kohli. She fronts a campaign showcasing One8's footwear and accessories.
Where can I buy Masaba Gupta clothing online?
You can shop the full Masaba Gupta designer collection on Aza Fashion, which ships Indian designer wear worldwide.
What types of clothing does Masaba Gupta design?
Her collection includes sarees, lehengas, kurta sets, dresses, gowns, kaftans, skirt sets, tops, and jackets, spanning festive, bridal, and resort wear.
