Diwali is the one night when everyone dresses to be seen. Every room is gold-lit, every camera is out, and every saree has something to prove. The easy approach is…
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- Fashion and Style
9 Designers to Know if You Want the Dreamiest Navratri Garba Lehenga
October 7, 2026A Navratri lehenga has to do what no other outfit does. It must survive hours of circular footwork, look sensational in the flash of a thousand phone cameras, and flare…
Some fashion conversations happen on runways. Others happen over a closer look at a sleeve, a conversation about craftsmanship, fabric selection, detailing involved, or a story behind a silhouette. On…
- DesignerDesigner collections
Amit Aggarwal’s AM.IT Is Bringing a Fresh Fashion Energy to Aza Ambawatta
June 13, 2026While India’s luxury fashion landscape continues to evolve, every once in a while, a label arrives at a retail destination and feels like a natural fit. AM.IT pret launch by Amit Aggarwal feels exactly like that at Aza Ambawatta. Aza…
Soniya G is a luxury label that perfectly captures the essence of modern Indian celebrations. The brand seamlessly blends heritage craftsmanship with contemporary ease, offering breathtaking ensembles for both men and women. Rooted…
- Celebrity stylesWhat's NewWho Wore What When
Priyanka Chopra’s Gaurav Gupta Sunshine Saree Gown Is Cinematic Perfection
February 19, 2026Priyanka Chopra Jonas no longer just attends movie premieres but comes fully prepared on how to draw all eyes to her. And for The Bluff, she delivered not one but two unforgettable fashion statements,…
Neha Khullar has carved a distinct niche in the Indian fashion landscape with her playful yet polished take on occasion wear. Blending intricate Indian craftsmanship with easy, contemporary silhouettes, her label speaks…
When it comes to contemporary Indian fashion that effortlessly fuses tradition with modernity, few names shine as brightly as Paulmi & Harsh. This dynamic design duo has redefined Indian couture, transforming…
- Bridal trendsDesignerDesigner collections
15 Best Indian Wedding Designers Worth Obsessing Over
January 22, 2026If Indian weddings are known for their grandeur, these designers are the reason why. Indian bridal fashion is a world of its own, where craftsmanship meets couture and maximalism is celebrated…
- What's NewWho Wore What When
Nita Ambani’s Jamawar Saree by Tarun Tahiliani is A Masterclass in Indian Craft
November 24, 2025Trust Nita Ambani to teach us how to champion the art of blending Indian craft with modern high jewellery. Amid constant waves of conversation starter couture on Instagram, Mrs Ambani consistently gravitates…


