She knows exactly what she wants. She has a Pinterest board, a fabric reference folder, and strong opinions about embroidery techniques. She is not looking for the most expensive lehenga…
shyam narayan prasad
Indian fashion is defined by the harmony of its rich history and modern spirit. Shyam Narayan Prasad embodies this balance perfectly, crafting designs that feel both timeless and current. Known…
Finding the perfect outfit for an Indian wedding can be a thrilling yet daunting task. You want something that honors tradition but feels contemporary enough to reflect your personal style. Most importantly, you want…
Step into a whole new world of fashion with the Big Luxury Sale! Your best chance this season to explore premium Indian designer wear at incredible prices. This is much more than a regular…
Brocade styles by Sobariko, Payal Khandwala, Anita Dongre Whoever said life comes back a full circle kept in mind the popularity of brocades. The classic shuttle-woven fabric owes a majority…
- Fashion and StyleFeatured fashion trends
Best Kurta Sets to Shop from Aza’s Black Friday Sale
November 27, 2020Mandira Wirk, Naintara Bajaj, Nadima Saqib – Kurta Sets If we ask anyone about their go-to picks from their ethnic wardrobe, a majority of them would vote for kurta sets…
- Fashion and StyleFeatured fashion trendsRelevant fashion stories
Wedding-Worthy Kurta Sets You Should Buy on Aza Right Now
September 1, 2020Kurta sets are an indispensable part of a woman’s beloved ethnic chest. Sure, sarees and lehengas have their own place in our hearts, but the ultimate sophistication, or frankly, comfort, is…
One of the most endearing and special festivals of India, Rakshabandhan, or Rakhi, celebrates the best of relationships that existed. That of a brother and sister. And if you’re one…
- Featured designersFeatured fashion trends
This Masoom Minawala-Approved Anarkali Set Can Be Yours, Too
June 16, 2020If you are looking forward to leveling up your ethnic game for those festivities (dare we say the “W” word), or just simply hit refresh on the traditional wear closet,…
If you’re a netizen who follows fashion bloggers, then you’d agree that Masoom Minawala needs no introduction. One of the most ‘shipped influencers packed with a girl-next-door vibe is a…


