About Aza
Aza, which means desire in Sanskrit, was founded in 2005 by Dr. Alka Nishar with a vision to create a welcoming destination for the finest in Indian luxury fashion for women and men. What began as a pioneering multi-designer destination has evolved into a leading fashion authority, bringing together established names, emerging talent and distinctive voices shaping the future of Indian fashion.
Today, Aza's carefully curated selection brings together 1,500+ designers and labels across bridal couture, occasionwear, contemporary fashion, jewellery and accessories. From celebrated names such as Sabyasachi, Tarun Tahiliani, Anita Dongre, Anamika Khanna and Varun Bahl to emerging designers and new voices, Aza continues to champion creativity, craftsmanship and individuality.
Aza has grown into an omnichannel fashion destination with 13 stores across six cities Mumbai, Delhi, Hyderabad, Kolkata, Ahmedabad and Surat alongside its global online platform. Together, our physical and digital presence brings Indian designer fashion closer to clients in India and across the world.
The digital business is led by Dr. Alka Nishar’s daughter, Devangi Nishar Parekh, carrying the founding vision forward while shaping Aza’s next chapter through innovation, accessibility and a global perspective. Her vision also extends to Araiya, Aza’s lab-grown diamond jewellery venture, bringing the same spirit of modern luxury to fine jewellery.
What We Stand For
The Art of Curation
1
At Aza, we believe great fashion begins with a considered point of view. Our edit brings together some of India's most distinctive designers and labels, spanning couture, occasionwear, contemporary fashion, jewellery and accessories.
With 200K+ styles from 1,500+ premium designers and labels, Aza offers an expansive yet curated universe for every expression of personal style—from the most significant celebrations to pieces that become part of the everyday wardrobe.
A Legacy of Discovery
2
For over two decades, Aza has been part of the evolution of Indian luxury fashion. Our longstanding relationships with designers have allowed us to champion established names while creating space for emerging voices and new perspectives.
We believe our role extends beyond retail to discover, curate and connect the talent shaping Indian fashion with an audience that values individuality, craftsmanship and design.
Luxury, Made Personal
3
Luxury is personal, and the Aza experience is designed around the individual.
From expert styling and personalised recommendations to pre-orders, customisation and access to new collections, our fashion consultants help clients navigate designers, occasions and personal style to discover pieces that feel considered and uniquely their own.
Whether shopping online or visiting one of our boutiques, we strive to make every interaction seamless, thoughtful and personal.
From India, To The World
4
From our boutiques across Mumbai, Delhi, Hyderabad, Kolkata, Ahmedabad and Surat to our global digital platform, Aza connects India's finest designer fashion with clients around the world.
Our growing international presence allows us to bring Indian craftsmanship, contemporary design and the richness of India's fashion landscape to a global audience.
Looking Ahead
Aza has always been driven by a desire to discover what comes next.
As Indian fashion continues to evolve, we remain committed to building meaningful relationships with designers, championing creativity and creating experiences that reflect the changing language of luxury.
With the founding vision of Dr. Alka Nishar and the next generation shaping its evolution, Aza continues to look forward while remaining rooted in the designers, craftsmanship and individuality that have defined its journey.
For over two decades, Aza has been driven by a simple desire: to bring people closer to exceptional Indian fashion and to keep discovering what comes next.