In Japanese, certain words carry a deep meaning to them. By and large, they convey feelings and abstract concepts in single words. They can even inspire the way you live your life, case in point: Ikigai, Kintsugi, and Wabi–Sabi. Another word ‘Asuka’, meaning a pleasant fragrance, is often associated with good times to come. Its definition is just as comforting to the mind as pleasant it is on the ears. Likewise, Asuka couture finds itself named aptly.
Representing a visual identity that is rooted in heritage, the designer label vows to take this sartorial legacy to the future. With a penchant for exclusively creating menswear, Asuka’s multifaceted approach presents a wide variety of ethnic and Western styles. Created for the modern man, the Delhi label has a 35-year-old history behind it and a pedigree for excellence.
Asuka’s Ode to Heritage
Keeping Indian Karigari at its core, every creation from the brand highlights an unwavering commitment to impeccable quality. Incorporating a human touch at every step of the process of creating an apparel, Asuka doesn’t miss a beat. The label’s collection features ethnic wear necessities such as Kurtas, Bundi Sets, and Sherwanis, alongside Western counterparts. These offerings also extend to accessories that complete and complement outfits just as easily.
Adamant about adhering to legacy, Asuka’s traditional wear displays fine embroidery that is as authentic as it gets. Viraasat, as it likes to call the offering, is not just a play on words but rather symbolic of commitment. Featuring zardozi, cutdana, mirrorwork, and Swarovski crystal work, the ethnic collection is a decadent presentation of artisanal capabilities. Meanwhile, the contemporary style showcase carries significant firepower. Tuxedos, Shirts, Suit Sets – all modern silhouettes that are enhanced with breathtaking traditional embroideries.
Resplendent Collections By Asuka
MISHRI
Autumn, symbolic of warm colors and being host to a slew of festivities, inspires Asuka’s Mishri collection. The delicately crafted pieces house embroidery and print that is joyful but doesn’t seem too outlandish. A celebratory collection that encapsulates the warmth of fall and all its fervor.
MERAAK
Meraak is a Balkan word that denotes pleasure in the longing for little things. Blissful in its nature, meraak denotes oneness with the universe. Asuka’s collection of shirts is just as rapturous. Soft colors and an easy-going style dominate the selection, which also features meticulous embroidery as an element of zeal.
KHUSBOO
A collection that denotes the brand’s purpose. An ambrosial compendium of sherwanis that bring with them an allure of the age-old sherwanis. A classic style that gets amped up with embroideries that are reminiscent of its history but with a new-age vigor. A collection that is fit for new beginnings for the new man.
SANDESHA
Sandesha by Asuka, in its literal sense, is a message that transcends the construct of time. Fine strokes and delicate embellishments in definitive shades of lilac and pink communicate a timeless aesthetic. Weaving between the past and present, Sandesha is about shaping an existence between the two timelines with eclectic fusion pieces.
Find Asuka's excellence in menswear at Aza Fashions, and mark every occasion with suave that is rooted in heritage.
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