Before we talk trends, let’s talk etymology. The word farshi comes from the Persian word farsh, meaning “floor.” And that is precisely what this silhouette does — it touches it, trails it, commands it. The Farshi Salwar…
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Fashion and StyleHow ToJewelleryPearls Just Got a Summer Makeover—Here’s How to Wear Them This Season
2026 is all about people going all out on vintage revival, and guess what? Pearls have been officially declared as the go-to accessory and embellishment of the year. No longer boxed away by your…
Celebrity stylesFashion and StyleThis Is Your Sign to Finally Invest in a Good Kurta Set for Summers (Sonam Bajwa Said So)
There’s a certain effortlessness to the way Sonam Bajwa wears a kurta. Not the stiff, occasion-only kind, but the sort that makes you believe she just floated in from a garden, golden-hour light…
There is a particular kind of power that lives in a handwoven cotton saree, in the clinking of oxidised silver at a woman’s wrist, in the precise print of a…
Fashion and StyleFeatured designersThe Iconic Manish Malhotra Is Now Available at Aza Stores, Need We Say More?
Every name on an Aza hanger has been chosen with purpose. We are deliberate about who we bring in, because our customers are deliberate about how they dress. When we decided to…
The only thing that should be doing the maximum heavy lifting during the summer is your wardrobe. Yes, you heard that right, when the mercury soars and the air turns thick, summer dressing is no longer a…
Fashion and StyleJewelleryDesk to Boardroom: Lightweight Office Jewellery That Works As Hard As You Do and How to Style Them
You have picked an outfit that perfectly reads ‘Boss Lady’. Your presentation is ready. But something is missing. That one quiet, confident detail that makes the room take notice before you…
Fashion in the desert states is beyond clothing. It reads as the wearer’s identity, tradition, and their preference towards refined aesthetics. Among the many iconic garments embraced in Middle Eastern wardrobes, the kaftan stands tall as a beacon of…
DesignerDesigner collectionsWhat's NewFront Row with Rabiya Savlani at Aza Regency One: A Night of Couture and Connection
There’s something about a designer stepping out from behind the seams and speaking directly to the people who wear their work. Something shifts, and the clothing stops being just clothes. That is precisely what happened at Aza Regency…
Fashion and StyleWhat's NewFrom Village Courtyards to Celebrity Closets: The Phulkari Comeback You Didn’t See Coming
Hopelessly in love with the phulkari embroidery? Well, long before fashion weeks and designer labels, there was Phulkari. And trust me, it needed no dramatic runways and couture shows to be extraordinary. Phulkari,…
