Bad Bunny didn’t just headline the Super Bowl halftime show this year.
He rewrote the fashion rulebook while doing it.
The Super Bowl LX at Levi’s Stadium was loud, ceebratory and packed with star power, but what lingered after the final note was not just the music but Benito Antonio or Bad Bunny, electrifying performances wearing Zara. And somehow, it felt exactly right.
Bad Bunny has never played by the rules, and his Super Bowl LX halftime show was no exception. Amid the fireworks, the guest appearances, and the cultural spectacle at Levi’s Stadium, one thing stood out in a way no one quite anticipated. Instead of custom couture or archival luxury, the biggest artist in the world chose Zara for the biggest performance of his career and the choice felt intentional, powerful, and unmistakably Bad Bunny.
The Outfit That Quietly Made History
And then there was the look.
Bad Bunny stepped out in a football-jersey inspired look by Zara, marking the first time the high-street giant had ever dressed a Super Bowl halftime headliner. In an arena where performers typically lean into high-drama couture, this choice felt almost rebellious in its restraint.
Styled by longtime collaborators Storm Pablo and Marvin Douglas Linares, the outfit was deliberately pared back but deeply considered.
Look One: The Cream Varsity Ensemble
The opening look played with American sportswear codes while softening them completely.
Bad Bunny wore a collared shirt and tie layered under a mock football jersey, paired with tailored chinos and sneakers. Everything came in the same warm cream tone—a neutral shade chosen specifically to avoid any team allegiance on football’s biggest night.
The jersey featured his surname “Ocasio” and the number 64, widely believed to reference his mother’s birth year. It was subtle, emotional, and unmistakably personal—exactly the kind of detail Bad Bunny is known for.
Nothing about the look screamed for attention. And that’s what made it powerful.
Why Zara Was a Culturally Sharp Choice
Zara’s presence on the Super Bowl stage wasn’t just a styling surprise; it was a cultural statement. In an industry where halftime fashion is often reserved for luxury houses and bespoke ateliers, Bad Bunny’s decision to wear Zara challenged the idea that relevance and prestige must come with exclusivity.
As a brand worn by millions across socioeconomic lines, Zara embodied the spirit of accessibility and collective identity that underpinned the performance itself. For Inditex, whose U.S. market has become a critical growth driver, the collaboration represented a perfectly timed alignment with American pop culture through one of its most influential figures.
Cameos That Felt Intentional, Not Performative
The performance also featured surprise appearances from Ricky Martin and Lady Gaga, along with recognisable Latino cultural figures such as Toñita, the owner of New York’s Caribbean Social Club. Rather than feeling like headline-grabbing stunts, these cameos were seamlessly woven into the performance, reinforcing its themes of shared heritage, representation, and collective pride.
Each appearance felt purposeful, adding layers to the story Bad Bunny was telling rather than distracting from it.
Ending on a Message That Resonated
The most powerful moment came at the close of the performance, when Bad Bunny held up a football emblazoned with the words “Together, We Are America.” The message echoed his recent Grammy speech and extended his ongoing advocacy for unity, visibility, and immigrant narratives within American culture.
In that moment, the simplicity of his Zara outfit felt even more significant. It mirrored the idea that belonging isn’t about excess or status, but about shared experience and mutual recognition.
Why This Look Will Endure
Bad Bunny’s Super Bowl LX outfit will be remembered not because it was extravagant, but because it was intentional. By choosing Zara over a luxury fashion house, he challenged long-standing ideas about prestige, accessibility, and what it means to dress for impact on a global stage.
It was a reminder that fashion doesn’t need to be exclusive to be powerful, and that sometimes the most radical choice is the one that feels closest to the people watching.
In a night filled with spectacle, Bad Bunny proved that authenticity still cuts through the loudest noise—and that, in itself, is a lasting style statement.
One of the most influential artists in the world.
One of the most democratic fashion brands.
One unforgettable cultural moment.
That’s not just good styling.
That’s modern fashion history.
