When Priyanka Batra launched Preevin, it was with the objective to empower the modern woman to make bold fashion statements. To reflect the strength and resilience of the modern woman and give her her own fashion style. When asked if her designs could speak, she says they would say “I’m the embodiment of everything you aspire to be”, reflecting her mission to make every woman feel confident as she dresses to face her day. At the very start of Preevin in 2015, Priyanka started focusing on black and white clothing, which she mentions as a challenging market for weddings at the time. However, the idea was received well. Overnight, she was flooded with 5000 followers. While her designs argue that whites aren’t plain and can make a statement, she doesn’t shy away from color. Her pop hues collection for spring is something that speaks to the fact that she can do well with colors, too. Among Priyanka’s most celebrated collections are her all-whites with black embroidery, for they best tell her story.
Maharani collection
Preevin’s Maharani collection is where heritage meets harmony. Darker greens are chosen to make a unique statement regarding color choices. What follows is intricate white embroidery that is used to harmonize lines and fine work, creating fine embroidered pieces. Rich purples and dark greens are what follow the color story. Rich, rooted, and one to elevate your wardrobe with the feeling of regality. Perfect for festivities and weddings, these help you embody a regal queen. At Aza Fashions, you’ll find beautiful off-white pieces, festive pop pieces, customized to meet your size and color needs. Whether you need yellow sharara sets or purple festive pieces, you’d have a wide choice when it comes to your shopping experience.
Zohra Collection - Festive color pop
Preevin’s Zohra collection is an ode to also believing in color and how color can also be a spectrum to imagine festive wear, while whites and Pantone make an equally defining statement. Bold, vibrant hues meet mirrorwork, rich, intricate embroidery, and make a beautiful piece of festive clothing, transforming them into elevated silhouettes.
Pantone Story
If you were wondering if Pantone or monotone wouldn’t make a statement, you were probably wrong. While most designers focus on colors to bring out the best in a fabric, Preevin does the opposite, focusing more on intention as opposed to color. Intricate embroidery is all that holds all the weight, carrying the story of the fabric. Preevin’s pantone story is refined, grounded, and intentional, carrying weight for weddings or important festivities in your life. Preevin brings texture and volume to the silhouettes while maintaining elegance to perfectly contoured pieces. Ivory lehengas with gold borders that would elevate your wardrobe are all you’d need.
Pantones and whites by Preevin available at Aza Fashions
Whites that energise - Celebrity-approved looks
Off-whites are reimagined for the bridal story or as a festive delight when it comes to clothing. Celebrities like Ayushi Bangur and Kusha Kapila have argued that whites and off-whites don’t have to be boring, each wearing intricately crafted pieces with stunning mirrorwork. You’d also find the infamous Kriti Khurana (thatbohogirl) clad in a pristine white lehenga choli set with intricate embroidery and stunning mirrorwork. Vidya Balan and Karishma Tanna have also made a case for wearing whites with black, defining embroidery for special occasions.
Preevin Designs Today
Preevin continues to evolve as a brand that celebrates individuality while staying rooted in timeless elegance. Each collection reflects a thoughtful balance between tradition and modernity, allowing women to express themselves with confidence and grace. Priyanka Batra’s design philosophy goes beyond aesthetics, focusing on how clothing makes a woman feel—powerful, poised, and unapologetically herself. With an eye for detail and a commitment to craftsmanship, Preevin transforms fabrics into statements of identity. As the brand grows, it remains dedicated to redefining occasion wear, ensuring every piece tells a story that resonates with the spirit of the contemporary woman.
Elevate your Wardrobe with Preevin Silhouettes at Aza Fashions
For bespoke silhouettes crafted with precision, paying an ode to your roots, take a pitstop at Aza Fashions, where you’ll get impeccable designs created by Preevin’s designer. Get celestial silhouettes ranging from whites to pastels or Pantone to festive color pops. Give a story to your style statement, as you explore different varieties of pieces by Preevin.
