Some athletes make headlines with trophies. Naomi Osaka does it before the first serve. Whether she's walking into Wimbledon in a kimono inspired by Kill Bill, arriving at the Australian Open in jellyfish couture, or covering the US Open in crystals, every Osaka entrance feels like the opening scene of a fashion show. Long before the match begins, she's already won one battle: best dressed. Equal parts athlete, storyteller, and style muse, Osaka has redefined what tennis fashion can look like. Here are the looks that prove no one serves fashion quite like Naomi Osaka.
A Kimono, A Kill Bill Moment, and a Whole Lot of Heritage
Wimbledon's strict all white dress code didn't stop Naomi Osaka from making a statement. For her opening round match, she arrived in a custom monochrome kimono by Tokyo designer Hana Yagi, embroidered with cherry blossoms and cranes as a tribute to her Japanese heritage. Layered over a floral Nike dress and finished with a kanzashi hair ornament and Mikimoto jewels, the look blended tradition with modern style. Osaka later revealed it was inspired by Lucy Liu's iconic all white kimono scene in Kill Bill.
When Bedtime Stories Turn Into Runway Inspiration
For her Australian Open first-rounder, Osaka teamed up with Hong Kong designer Robert Wun and Nike on a jellyfish-inspired outfit so ethereal it barely looked like sportswear. The twist? The idea reportedly came to her while reading a bedtime story to her two-year-old daughter, Shai, proof that the best fashion muses aren't always on a mood board.
New York, Red Alert: Osaka's Crystal-Coated Takeover
At the US Open, Osaka turned Arthur Ashe Stadium into her personal runway with a head-to-toe red Nike look dripping in crystals, a custom mini dress and cropped jacket that shimmered under every stadium light. She matched it with crystal-studded red GP Challenge 1 sneakers and headphones, plus a showstopping hairpiece of crystal roses and a long braided wig. The wig came off before play, but true to her love of a slow reveal, one rose stayed pinned in her hair straight through her first serve.
Brat Summer Goes to the Baseline
Coquette meets court in this lime green and white US Open look, complete with a white bomber jacket, tulle lime skirt and shorts, a statement bow at the back, and a matching wristband. It's playful, it's a little unserious in the best way, and it's about as "brat-coded" as tennis whites get.
Purple Reign, 2022 Edition
Osaka's custom purple Nike look from the 2022 US Open remains one of her most talked-about court outfits, a reminder that sometimes the boldest statement is just a great colour, well executed.
Sequins, Bombers, and a Burnt-Toned Glow-Up
This all-Nike moment leaned fully into elevated athleisure, a sheer sequinned peplum bomber layered over a sequinned mini dress with ruffled detailing, a long tulle drape, and salmon-toned Nike sneakers to tie the burnt palette together. Proof that comfort and sparkle were never mutually exclusive.
Round Two of Ocean Couture: Australian Open Edition
Osaka returned to her Robert Wun jellyfish-inspired well at the 2026 Australian Open, this time with a veil-draped hat and a senz° umbrella completing the look. Court, meet couture, yet again.
Wild Side: Leopard Print at Indian Wells
At the 2026 Indian Wells tournament, Osaka swapped ethereal for edgy in a Nike leopard-print tennis dress, a reminder that her court wardrobe can do fierce just as easily as fantastical.
Paris, Stripes, and Manolos
Off the court, Osaka stepped out in Paris wearing a striped Feben mini halter dress paired with Manolo Blahnik heels, styled by Marty Harper. It's a masterclass in off-duty dressing, minimal, striped, and elevated by the right heel.
Denim Done Right
In another off-court moment, Osaka wore the Zimmermann Luna Denim Utility Mini Dress, featuring flared sleeves and a belted waist, taking the classic denim mini into more directional territory.
