Bestseller sarees

The saree is far more than an unstitched length of fabric—it is a cultural identity woven into India’s history. Draped for centuries, it reflects regional traditions, social change and artistic evolution. Here’s a concise look at…

There is no comeback I’ve loved more than velvet. A winter-wedding wardrobe classic, my earliest memory of the fabric goes back to middle school, when my mother had my first tailored party frock made in…

A saree is a timeless piece of art but styling it to perfection can sometimes feel like solving a puzzle. The blouse, the drape, and especially the jewellery, all need to come together in harmony. One of…

Trust Nita Ambani to teach us how to champion the art of blending Indian craft with modern high jewellery. Amid constant waves of conversation starter couture on Instagram, Mrs Ambani consistently gravitates…

Nothing comes close to India’s love affair with sarees, which is what makes it the hero of every bridal trousseau. Gone are the days when brides saw more in a saree than a…

India’s unwavering love affair with the ever-timeless saree and lehenga is what makes them the two unrivalled stars of Indian ethnic fashion. In the lehenga vs saree debate, both hold a place…

India’s intense love affair with sarees for women makes it the unmatched star of every occasion. From the meticulous zari work of the classic Kanjeevaram silk sarees and iconic Banarasis…

Allora, September has ended, but it did not come without its noteworthy bestsellers. Yes, we saw everything from premium silk lehenga sets and brunch-friendly printed top and trouser sets to…

With the festive season approaching, it is time to refresh your wardrobe with the season’s hottest trends without breaking the bank. Whether you’re planning a chic soiree, family dinner or…