RI.Ritu Kumar

RI.Ritu Kumar, also known as Ri Ritu Kumar or RI by Ritu Kumar, is the luxury couture and bridal line from Ritu Kumar, one of India's most respected veteran fashion designers. It is the occasion wear and bridal label of the Ritu Kumar house, which also includes the Ritu Kumar mainline, the western prêt label LABEL Ritu Kumar, and aarké. At Aza Fashions, shoppers in the USA can explore RI.Ritu Kumar online and have it shipped to their door.

Heritage Textiles, Reimagined

RI.Ritu Kumar is built on India's textile heritage. Dhaka Jamdani weaves, Farrukhabad block prints, Machilipatnam Kalamkari and Jaipur Gokhru gota work are reworked into contemporary silhouettes, so each piece feels like both an heirloom and a modern statement.

The label pairs vintage motifs with new color palettes and fine hand embroidery, including zardozi, dabka and darpan work, on silks, tissues and jamawar.

For a closer look at the designer behind the label, read our feature on the Aza Fashions blog.

know your designer Ritu Kumar.

RI.Ritu Kumar Lehengas

RI.Ritu Kumar lehengas are the heart of the label. Hand-embroidered silk and jamawar lehengas with zardozi detailing are made for wedding ceremonies, while lighter printed silk lehenga sets suit the mehendi, sangeet and reception.

Each set is designed as a modern heirloom, meant to be worn, kept and passed down.

Explore the full edit of RI Ritu Kumar bridal lehengas.

RI.Ritu Kumar Sarees

From zardozi-worked silks to shimmering tissue drapes, RI.Ritu Kumar sarees bring heirloom craft to weddings, festive celebrations and black-tie events in the US.

Pair them with a structured blouse for the ceremony or a cape for the reception.

Discover more designer sarees for weddings.

Gharara Sets, Gowns and Occasion Wear

Beyond bridal, RI.Ritu Kumar dresses the entire wedding party. Embroidered gharara sets, caped ensembles, gowns and kaftan dresses work for sangeets, cocktail evenings, receptions and Diwali parties.

These pieces are also popular with wedding guests who want craft-led Indian wear with a modern cut.

Browse more Indian wedding guest outfits.

Worn by Celebrities

RI.Ritu Kumar is a red-carpet and wedding-season favorite in Bollywood.

See how the label is styled in our Athiya Shetty celebrity style edit.

Why Shop RI.Ritu Kumar at Aza Fashions

Authentic designer pieces: Aza Fashions retails couture and prêt from over 100 of India's most established designers.

Shipping to the USA: Order online and have RI.Ritu Kumar delivered across the US.

Style consultants: Our trained team helps with sizing, customization and occasion styling.

RI.Ritu Kumar FAQs

What is RI.Ritu Kumar?

RI.Ritu Kumar is the luxury bridal couture and occasion wear line of Indian designer Ritu Kumar, known for bridal lehengas, sarees, gharara sets and gowns rooted in traditional Indian craft.

Where can I buy RI.Ritu Kumar in the USA?

You can shop RI.Ritu Kumar online at Aza Fashions, which ships to the USA.

Is Ri Ritu Kumar the same as Ritu Kumar?

Ri Ritu Kumar is the couture and bridal line within the Ritu Kumar house. Ritu Kumar mainline offers festive and semi-formal wear, LABEL Ritu Kumar is the western prêt line, and aarké is the everyday line.

What craft techniques does RI.Ritu Kumar use?

Signature techniques include Dhaka Jamdani, Farrukhabad block printing, Machilipatnam Kalamkari, Jaipur Gokhru gota and zardozi embroidery.

Is RI.Ritu Kumar good for an Indian wedding in the US?

Yes. Its bridal lehengas, zardozi sarees and gharara sets are designed for ceremonies, receptions and every function in between, for brides and guests alike.

RI.Ritu Kumar

RI.Ritu Kumar

RI.Ritu KumarFloral Pattern Top & Palazzo Set

RI.Ritu KumarZardozi Embroidered Kurta Gharara Set

RI.Ritu KumarDesigner Jaisalmer Print Kurta

RI.Ritu KumarEmbroidered Blouse Skirt Set

RI.Ritu KumarMehroz Print Lehenga Set

RI.Ritu KumarBrocade Jamawar Kurta

RI.Ritu KumarEmbroidered Bridal Lehenga Set

RI.Ritu KumarEmbroidered Saree with Unstitched Blouse Fabric

RI.Ritu KumarEmbroidered Juhu Dress

RI.Ritu KumarSilk Bridal Lehenga Set

RI.Ritu KumarPrinted Anarkali Set

RI.Ritu KumarGeometric Print Lehenga Set

RI.Ritu KumarPrinted Lehenga Set

RI.Ritu KumarMehroz Embroidered Cape

RI.Ritu KumarPrune Zergul Pre-Draped Saree With Blouse

RI.Ritu KumarSilk Embroidered Bridal Lehenga Set

RI.Ritu KumarEmbroidered Blouse

RI.Ritu KumarFloral Woven Anarkali Set

RI.Ritu KumarKashish Kashida Embroidered Anarkali Set

RI.Ritu KumarMirror Embroidered Jacket

RI.Ritu KumarFloral Print Anarkali Set

RI.Ritu KumarVilla Silk Aari Embroidered Saree With Unstitched Blouse Fabric

RI.Ritu KumarMauricia Floral Print Anarkali Set

RI.Ritu KumarPrinted Kaftan

RI.Ritu KumarZiba Embroidered Jacket

RI.Ritu KumarFloral Print Black Saree With Blouse

RI.Ritu KumarMehroz Embroidered Dress With Cape

RI.Ritu KumarEmbroidered Kurta Gharara Set

RI.Ritu KumarEmbroidered Saree With Blouse

RI.Ritu KumarEmbellished Bridal Lehenga Set

RI.Ritu KumarEmbroidered Bridal Lehenga Set

RI.Ritu KumarSilk Embroidered Kurta Set

RI.Ritu KumarRajwadi Embroidered Blouse

RI.Ritu KumarRed Multi Jaisalmer Pattern Skirt Set

RI.Ritu KumarSilk Satin Blouse

RI.Ritu KumarPurple Gold Embroidered Lehenga Set

RI.Ritu KumarPrinted Pre-Draped Saree With Blouse

RI.Ritu KumarSilk Bridal Lehenga Set

RI.Ritu KumarBaagh Print Anarkali Set

RI.Ritu KumarPatchwork Motif Saree With Blouse

RI.Ritu KumarBlack Albina Pre-Draped Saree With Blouse

RI.Ritu KumarPatchwork Embroidered Saree With Blouse

RI.Ritu Kumar
Floral Pattern Top & Palazzo Set

RI.Ritu Kumar
Zardozi Embroidered Kurta Gharara Set

RI.Ritu Kumar
Designer Jaisalmer Print Kurta

RI.Ritu Kumar
Embroidered Blouse Skirt Set

RI.Ritu Kumar
Mehroz Print Lehenga Set

RI.Ritu Kumar
Brocade Jamawar Kurta

RI.Ritu Kumar
Embroidered Bridal Lehenga Set

RI.Ritu Kumar
Embroidered Saree with Unstitched Blouse Fabric

RI.Ritu Kumar
Embroidered Juhu Dress

RI.Ritu Kumar
Silk Bridal Lehenga Set

RI.Ritu Kumar
Printed Anarkali Set

RI.Ritu Kumar
Geometric Print Lehenga Set

RI.Ritu Kumar
Printed Lehenga Set

RI.Ritu Kumar
Mehroz Embroidered Cape

RI.Ritu Kumar
Prune Zergul Pre-Draped Saree With Blouse

RI.Ritu Kumar
Silk Embroidered Bridal Lehenga Set

RI.Ritu Kumar
Embroidered Blouse

RI.Ritu Kumar
Floral Woven Anarkali Set

RI.Ritu Kumar
Kashish Kashida Embroidered Anarkali Set

RI.Ritu Kumar
Mirror Embroidered Jacket

RI.Ritu Kumar
Floral Print Anarkali Set

RI.Ritu Kumar
Villa Silk Aari Embroidered Saree With Unstitched Blouse Fabric

RI.Ritu Kumar
Mauricia Floral Print Anarkali Set

RI.Ritu Kumar
Printed Kaftan

RI.Ritu Kumar
Ziba Embroidered Jacket

RI.Ritu Kumar
Floral Print Black Saree With Blouse

RI.Ritu Kumar
Mehroz Embroidered Dress With Cape

RI.Ritu Kumar
Embroidered Kurta Gharara Set

RI.Ritu Kumar
Embroidered Saree With Blouse

RI.Ritu Kumar
Embellished Bridal Lehenga Set

RI.Ritu Kumar
Embroidered Bridal Lehenga Set

RI.Ritu Kumar
Silk Embroidered Kurta Set

RI.Ritu Kumar
Rajwadi Embroidered Blouse

RI.Ritu Kumar
Red Multi Jaisalmer Pattern Skirt Set

RI.Ritu Kumar
Silk Satin Blouse

RI.Ritu Kumar
Purple Gold Embroidered Lehenga Set

RI.Ritu Kumar
Printed Pre-Draped Saree With Blouse

RI.Ritu Kumar
Silk Bridal Lehenga Set

RI.Ritu Kumar
Baagh Print Anarkali Set

RI.Ritu Kumar
Patchwork Motif Saree With Blouse

RI.Ritu Kumar
Black Albina Pre-Draped Saree With Blouse

RI.Ritu Kumar
Patchwork Embroidered Saree With Blouse