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Celebrity styles Fashion and Style

This Is Your Sign to Finally Invest in a Good Kurta Set for Summers (Sonam Bajwa Said So)

There’s a certain effortlessness to the way Sonam Bajwa wears a kurta. Not the stiff, occasion-only kind, but the sort that makes you believe she just floated in from a garden, golden-hour light and all. The Punjabi superstar has, quietly and consistently, become one of the most reliable style references for anyone who loves Indian wear done right. […]

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Fashion and Style What's New

How India is Falling Back in Love with Its Own Fashion  

There is a particular kind of power that lives in a handwoven cotton saree, in the clinking of oxidised silver at a woman’s wrist, in the precise print of a block-stamped dupatta drying under the Rajasthani sun. For decades, India quietly set this power aside — reaching, instead, for fast fashion, Western silhouettes, and trends […]

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Fashion and Style

What is the Cheka Ceremony? Bihar’s Engagement Ritual

Indian weddings offer a beautiful display of culture, music, and deep-rooted traditions. Long before the couple takes their final vows around the sacred fire, the families kick off the celebrations with an array of pre-wedding events. If you belong to Bihar or Jharkhand, or if you plan to attend a wedding from this region, you will likely hear about a […]

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Fashion and Style

Guide to the Punjabi Sangeet Ceremony 

A Punjabi wedding is synonymous with unmatched energy, grand feasts, and spectacular celebrations. Long before the couple exchanges their vows, the pre-wedding festivities set a joyful tone for the entire marriage. Among these many vibrant events, the Sangeet ceremony stands out as the ultimate night of music, dance, and family bonding.  The word “Sangeet” literally translates to “sung together.” […]

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Fashion and Style

Top 15 Casual Wear Designer Brands to Know Right Now 

Getting dressed for the day is no longer an afterthought. Casual wear has fundamentally shifted from throwing on basic tees to embracing design-led, everyday fashion. As our daily routines evolve, so do our wardrobes, paving the way for a massive rise in elevated basics, relaxed silhouettes, and conscious fashion.  Today, the most exciting labels are […]

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Fashion and Style Featured designers

The Iconic Manish Malhotra Is Now Available at Aza Stores, Need We Say More? 

Every name on an Aza hanger has been chosen with purpose. We are deliberate about who we bring in, because our customers are deliberate about how they dress. When we decided to introduce Manish Malhotra’s prêt collection, it was a response to something. A gap we noticed, a wish we heard, a moment our customers deserved to be […]

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Fashion and Style

Summer-Ready Cotton, Chanderi & Organza Styles by Samyukta Singhania  

The only thing that should be doing the maximum heavy lifting during the summer is your wardrobe. Yes, you heard that right, when the mercury soars and the air turns thick, summer dressing is no longer a mere style exercise but a full-blown survival strategy. And needless to say, the hero fabrics of the watermelon and mango seasons have always been cotton, chanderi, and organza. Despite their vastly […]

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Fashion and Style

Krithi Shetty’s Latest Aza Cover Is Soft, Strong, and Seriously Addictive 

Krithi Shetty makes a quiet but compelling case for vulnerability as strength. In her latest cover story for Aza, the young star leans into emotion in an industry that often rewards detachment.  From her viral, feel-good online moments to navigating fame at just 22, she carries a softness that never feels fragile, only self-assured. There’s a camera-ready sheen but […]

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Fashion and Style

The Complete Guide to the Chuda Ceremony 

Indian weddings bring families together through a series of deeply emotional and colorful events. Among the many beautiful rituals, the Chuda ceremony holds a very special place in the hearts of the brides. It marks a deeply emotional milestone right before the main wedding day.  If you want to learn more about Uttar Pradesh wedding traditions, you are in the right place. […]

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Fashion and Style Wedding

Your Guide to Traditional West Bengal Weddings

Attending a wedding in the eastern part of India offers a visual feast of vibrant colors, rich sounds, and deep cultural pride. Families come together to celebrate love through highly detailed, ancient rituals. The air fills with the rhythmic sound of blowing conch shells and the joyful ululation of women. These unique sounds instantly signal […]

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