For decades, a diamond meant one thing: a proposal. The stone arrived in a velvet box, usually from someone else, tied to a single milestone. Gen Z has rewritten that script entirely. Younger consumers are now buying diamond jewellery to mark promotions, celebrate birthdays, and reward their own hard-won achievements—no partner required. This shift is […]
There’s a quiet revolution happening in the way women spend on themselves. It doesn’t make headlines the way a viral handbag drop does, but it’s reshaping an entire industry. Women, younger, more financially independent, and more intentional than any generation before them, are turning away from the cycle of trend-chasing and choosing something that lasts. They’re buying fine jewellery, and they’re buying it for themselves. The […]
In a world where fashion moves fast, there is a growing desire for things that last—objects that carry meaning, tell a story, and can be passed down through generations. Historically, fine jewels were often tucked away in heavy vaults, reserved only for grand occasions. Today’s generation, however, views jewellery differently. They demand versatility, sustainability, and personal expression without compromising on brilliance. Enter Araiya […]
Zevar by Geeta is a dynamic jewellery label that brings majestic designs to life. The brand offers bespoke pieces that seamlessly blend traditional Indian roots with contemporary elegance. Since its inception, it has become a favourite for those seeking luxurious accessories that command attention and elevate any festive or bridal look. The Buzz Behind the Brilliance Founded in 2016, “Zevar” is the […]
When you want your couture to lead, Isha Piramal Ambani offers a clear lesson with her signature designer looks. This time, she dialled up some vintage romanticism at the 98th Academy Awards at the Dolby Theatre in Los Angeles in a breathtaking Valentino Fall/Winter 2006-2007 couture gown. Everything from her sartorial preference to her choice of diamond jewellery by Lorraine Schwartz was a masterclass […]
Araiya by Aza reimagines fine jewellery through the lens of modern luxury and conscious design. Centered around lab-grown diamonds, the label brings together brilliance, craftsmanship, and a thoughtful approach to elegance—creating pieces that feel as meaningful as they are beautiful. Conceptualized by Devangi Nishar Parekh, Araiya by Aza showcases IGI-certified Type II and Type IIa lab-grown diamonds, prized […]
