Every Raksha Bandhan comes with the same question: What do you gift the sister who has already claimed half your wardrobe, your favourite snacks, and most of your patience? Flowers fade, gift cards feel impersonal, and another box of sweets disappears in a day. A piece of jewellery, however, becomes part of her everyday story. Whether she loves […]
Somewhere between the sangeet playlist and the seating chart, every modern bride hits the same wall: how do you honour a thousand years of ritual without dressing like you borrowed your grandmother’s jewellery box? The answer isn’t rejection, it’s reinvention. Today’s bride wants her mangalsutra to double as a bracelet, her earrings to move like water, her ring to argue a little with convention. Here’s the edit that […]
There is something undeniably beautiful about the monsoon. The fresh scent of rain, cloudy skies, lush greenery, and cozy outings make it one of the most stylish seasons of the year. While your wardrobe naturally shifts to lighter fabrics and richer colours, your diamond jewellery deserves a seasonal refresh too. Many people assume diamonds are reserved for sunny […]
For decades, a diamond meant one thing: a proposal. The stone arrived in a velvet box, usually from someone else, tied to a single milestone. Gen Z has rewritten that script entirely. Younger consumers are now buying diamond jewellery to mark promotions, celebrate birthdays, and reward their own hard-won achievements—no partner required. This shift is […]
There’s a quiet revolution happening in the way women spend on themselves. It doesn’t make headlines the way a viral handbag drop does, but it’s reshaping an entire industry. Women, younger, more financially independent, and more intentional than any generation before them, are turning away from the cycle of trend-chasing and choosing something that lasts. They’re buying fine jewellery, and they’re buying it for themselves. The […]
When you want your couture to lead, Isha Piramal Ambani offers a clear lesson with her signature designer looks. This time, she dialled up some vintage romanticism at the 98th Academy Awards at the Dolby Theatre in Los Angeles in a breathtaking Valentino Fall/Winter 2006-2007 couture gown. Everything from her sartorial preference to her choice of diamond jewellery by Lorraine Schwartz was a masterclass […]
Araiya by Aza reimagines fine jewellery through the lens of modern luxury and conscious design. Centered around lab-grown diamonds, the label brings together brilliance, craftsmanship, and a thoughtful approach to elegance—creating pieces that feel as meaningful as they are beautiful. Conceptualized by Devangi Nishar Parekh, Araiya by Aza showcases IGI-certified Type II and Type IIa lab-grown diamonds, prized […]
A woman’s best friend, diamonds are pieces that cement essential milestones of our lives besides telling stories of generations past. Capturing the timeless allure of the sparkling baubles is Araiya, an exquisite collection of lab-grown diamonds for the modern generation that cares for their environment. Araiya, a name that translates to ‘divine and beautiful’ in […]
Aza Fashions celebrated 20 years of luxury by introducing Araiya by Aza, a new lab grown diamond jewellery brand. Marking the milestone of its 11th store opening, Aza’s newest space in Regency One, near Dhan Mill, Chattarpur, New Delhi, offers a stunning range of IGI-certified jewellery pieces. This ultimate destination showcases high-end jewellery designs that cater to […]
Hey ladies, listen up! While having your man go down on his knees to propose his love for you is nothing less than a fairytale dream come true, an engagement ring you cannot set your heart on might come across as the biggest turn-off. But we are here to prep you with the top trending […]
