Araiya by Aza reimagines fine jewellery through the lens of modern luxury and conscious design. Centered around lab-grown diamonds, the label brings together brilliance, craftsmanship, and a thoughtful approach to elegance—creating pieces that feel as meaningful as they are beautiful. Conceptualized by Devangi Nishar Parekh, Araiya by Aza showcases IGI-certified Type II and Type IIa lab-grown diamonds, prized […]
The definition of beauty is shifting, and it is about time. For generations, society handed us a narrow, rigid checklist of what it meant to look good, be glamorous, or wear fine jewellery. You had to fit a specific mold, wait for a specific occasion, or follow outdated rules about who could wear what. Those days […]
Think of the last time you saw a diamond. It was likely a brilliant, clear stone, sparkling with white light. Now, imagine that same brilliance soaked in the deep hue of a summer ocean or the soft blush of a rose petal. This is the world of fancy colored diamonds, a sector of the gemstone market that has captivated investors and collectors […]
Your wedding jewellery is more than just an accessory; it is an heirloom in the making. As we look ahead to 2026, bridal trends are shifting toward a beautiful blend of deep-rooted tradition and conscious modern luxury. Brides are no longer just looking for sparkle, they are looking for meaning, craftsmanship, and pieces that tell a story. Finding the perfect neckpiece […]
Aza Fashions brought a double treat for jewellery and fashion enthusiasts with an exclusive event held at Aza Juhu store in Mumbai. As a part of a sparkling showcase, Araiya by Aza unveiled its latest lab grown diamond jewellery designs, alongside Sajeda Lehry’s newest summer collection. The event was a celebration of modern luxury and […]
A woman’s best friend, diamonds are pieces that cement essential milestones of our lives besides telling stories of generations past. Capturing the timeless allure of the sparkling baubles is Araiya, an exquisite collection of lab-grown diamonds for the modern generation that cares for their environment. Araiya, a name that translates to ‘divine and beautiful’ in […]
Aza Fashions celebrated 20 years of luxury by introducing Araiya by Aza, a new lab grown diamond jewellery brand. Marking the milestone of its 11th store opening, Aza’s newest space in Regency One, near Dhan Mill, Chattarpur, New Delhi, offers a stunning range of IGI-certified jewellery pieces. This ultimate destination showcases high-end jewellery designs that cater to […]
