Jayanti Reddy Hey, pretty women! Make your style statement at social events, with a classily designed Jayanti Reddy Indo-western piece—a remarkable illustration of matchless beauty. Hyderabad—the pearl city of India made significant strides from jewellery designing to women’s fashion with a handful of native designers that used indigenous materials to make their debut on a national platform. Jayanti Reddy- a fresh face from south India gracefully stood out among others, with her vintage weaves and nature-inspired designs.
One hard look at designer Jayanti Reddy’s clothes, and you will know that you can never really separate finesse from the grandeur of her garments. Her clothes may give you the illusion that the designer is an industry veteran – which is why, the fact that this maître d conception started her eponymous label only in the year 2012 comes as a surprise. In a considerably small time frame, Jayanti Reddy has managed to not only carve a niche for herself but also stay relevant in a trend-savant industry where talent is supplanted every season with someone more relatable.
It is also worth everyone’s while to note that Jayanti Reddy has had no formal training in design and fashion, and that her only real inspiration to subvert a lucrative career in business administration and marketing was her mother’s flair for dressing well – something that she had learned from her early on in life. Lucky for us she did, because today, a bevy of modern, new-age brides owe her a debt of gratitude for designing their dream wedding lehengas.
Although her brand is relatively very new, one can easily see a house code of sorts in all Jayanti Reddy collections. Ever since her maiden Lakme Fashion Week show back in 2016, the designer has laid strong emphasis on the use of hand-woven, naturally dyed Indian textiles and heritage weaves like Benarasi and chanderi silk, and organza, in her womenswear collections. And although the fabric of Jayanti Reddy lehengas are steeped in culture, her designs are anything but. It is no wonder that most millennial women choose her designs which are equal parts tradition and modern aesthetics. For one of her collections which was designed keeping in mind such contemporary women, she swapped the age-old choli of a traditional lehengas with loose shirts with billowy sleeves, knotted at the waist.
Jayanti Reddy’s collections are also nonconformist in more ways than one. The designer has produced a 60—piece collection, Life in Monochrome, consisting of sarees, skirt sets and lehengas in shades of black, white, and grey – colours that are not usually associated with Indian occasion wear - with intricate embroideries, extensive use of brocades, ruffles and, ruching. With every collection, the designer continues to shake things out of predictability by some measure and then some more.
ABOUT JAYANTI REDDY Jayanti Reddy is a self-taught Indian damsel launched her signature label in 2012: a brand that lays a strong emphasis on hand-woven Indian textiles, natural colours and traditional weaves Anarkalis, Gowns . With her sensational debut at the Lakme Fashion Week, Jayanti’s Siaa (another name for Sita) became the most desired line of Indian ethnics all over the world. The designer’s passion for natural fabrics and ikats constantly inspires her to promote Indian art worldwide! THE JAYANTI REDDY COLLECTION AT AZAFSHIONS Earthly hues, tasteful patterns and floral designs inspire Jayanti Reddy’s vibrant Indian ethnic collection. Named after the patron, the brand uses carefully spun textiles, organic dyes, fine embellishment and intricate, hand woven threads to breathe life into a seemingly dull looking fabric. The label deals in ethnics, casual and formal wear. Shop at Aza for Jayanti Reddy kurta Sets and dresses.
JAYANTI REDDY’S CASUALS AT AZA Sophisticated and elegant: the words best describe Jayanti Reddy’s casual closet. The shirts, the skits and the tops follow a sleek signature style—perfect for all occasions and galas. Buy Jayanti Reddy kurtas, tunics and tops at Azafashions JAYANTI REDDY’S ETHNICS The brand beautifully amalgamates Indian ethnic wear with an understated elegance, and adding a unique style to it. The colourful Jayanti Reddy sarees, Jayanti Reddy lehengas and the kurtis: the fruits of a creative mind reflect the erratic shades, lively culture and rich traditions of India. Shop Jayanti Reddy styles only at Aza JAYANTI REDDY’S FORMAL & FESTIVE WEAR A woman’s closet is incomplete without formal wear, the clothes she wears to work and festive wear—dazzling outfits that are worn on special occasions. The festive and formal collection at Aza depicts immense creativity, dedication, artistry and exotic style. Here, at Azafashions, we strongly recommend all women worldwide to shop for the best designer attires for her closet, because a woman draped in Jayanti Reddy’s custom outfits is nothing but stunning!
JAYANTI REDDY AND BOLLYWOOD
Of course, we are not the only ones who are waxing poetic about the Jayanti Reddy’s design sensibilities. Even the bona fide fashioninsta, Sonam Kapoor, is an admirer. She has been spotted one too any times in her creations – our favourite being the purple lehenga with a matching chevron blouse. The designer has also dressed Bhumi Pednekar and actor Shriya Saran, who was spotted wearing a Jayanti Reddy kurta set, with gotapatti detailing. Aditi Rao Hydari, a fellow resident of jayanti’s hometown, Hyderabad, has not only been spotted in the designers creations but has also walked the ramp for her on several different occasions. Speaking of show stoppers, Shilpa Shetty – wearing the heavily embroidered grey lehengas set with structured, ruffled dupatta for the Lakme Fashion Week SS18 collection, was definitely ourfavourite.
If you’re still wondering whether you should opt for one of these opulent pieces for your own wedding, the validation will come from the most credible place – from celebrity stylist Sanjana Batra, who chose a Jayanti Reddy Benarasi lehengas in teal colour for her own nuptials.
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