REMARKABLE INDIAN ESSENCE, TEXTURE PLAY AND TRULY CONVENTIONAL:JoyMitrafollowed his passion for design and began as a costume designer for critically acclaimed Bengali directorRituparnoGhosh for his movies “Khela” and “Dosar”. He graduated from National Institute of Fashion Technology (NIFT) in 2000 and also took up teaching at NIFT in 2005; simultaneously working as a freelancer for designerAnjanaBhargav. His label “Joy Designs” was launched in 2007. He is keen on creating an impact on lifestyles globally, by crafting culturally inspired collections. Ornate, Diverse with a Modern Appeal:With strong roots in Kolkata, JoyMitrahas a distinct signature style that can be seen in any of his creations.A lot of texturing is involved in his works, created by blending different fabrics to give the look of a new fabric altogether. He puts together conventional silhouettes and skillful choice of color in hisanarkalidresses, ankle length skirts, kali dresses and kurtas with empire lines. Embroideredlehengasin brocade with banjara cholis have been seen in his runway shows. He uses exclusive materials likechanderi, with outfits having embroidered body and sleeves, applique and weaving work. “The Indian woman of today can carry abanarasisari with as much as ease as she can carry a Gucci or a Puma”, says the uber-talented designer. Get the exclusivecelebrity lookthat you have always wanted:Bollywood actresses likeSharmilaTagore,SohaAli Khan,KoenaMitra,RaimaSen and others have adorned his creations. His fusion of distinct fabrics and colors is what makes his designs look appealing. His designs embody a true ethnic spirit.
SHOP JOYMITRA’SLATEST COLLECTION ONLINE AT AZAFASHIONS.COM, THE AZA ONLINE STORE:The perfect Indian look can be achieved by putting on JoyMitra’scollection as it speaks for itself of an indigenous spirit. It gives a woman a modern-day look whilst making her feel in total harmony with her inner self and the culture she has imbibed. It is perfect for day-to-day as well special occasions. Buy JoyMitralatest collections atAza storesin Mumbai (AltamountRoad,Bandra, andJuhu) and Delhi (South Extension) or online at azafashions.com, India’s one stop shop forluxury designer wear.Enjoy hassle free shopping, on time delivery, and free shipping in India.
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