About Aza designer Payal Singhal

The journey of self-discovery and the creation of a modern Indian brand: Payal Singhal inherited her creative spirit from her grandfather, a famous painter and her father, a fashion pioneer. She won the Designer of the Year Award from Shopper s Stop when she was only 15. She completed her graduation in fashion design from SNDT Mumbai and launched her eponymous label in 1999. Post marriage, Payal Singhal moved to New York and signed up to study at the Fashion Institute of Technology where she discovered herself as a designer and mastered her craft. She returned to India with a changed fashion sensibility and a shift from blingy to modern and minimalistic. Payal Singhal s designs are coveted in India and across the world, including US, Singapore, Jakarta, Hong Kong, London, South Africa, Canada and Australia. Her clients range from NRI s and leading business women to models and Bollywood celebrities. Now based in Mumbai, Payal Singhal made her first runway debut in 2007 at Lakme Fashion Week and made her first appearance at the Amazon Fashion Week in 2015. She has also been a part of Singapore Fashion Week.

Exuberant, long-standing and seamless Indian fusion wear: Payal Singhal s creations are trendy, fashion-forward and have just the right amount of traditional sensibility. The label has lasted a good 15 years, and with every season, Payal Singhal evolves and outdone herself continuously. Her collections are timeless and feminine with appealing colors and sophistication. Her ensembles include embroidered lehenga sets with tulle blouses, kurtas with banarsi palazzo pants, gorgeous gowns with embellishments and applique work in dupion silk, sheer embellished capes, trendy printed jackets, crop cholis, printed dresses and tunic dresses in crepe.

Get the celebrity look you have always wanted: The Payal Singhal label is a favorite amongst celebrities. Fashionistas like Nimrat Kaur, Madhuri Dixit, Neha Dhupia, Gauhar Khan, Sanaa Khan, Shilpa Shetty, Kareena Kapoor, Amrita Puri, and Frieda Pinto among others have adorned her gracious outfits. Head to the celebrity style page at azafashions.com to shop these stylish celebrity looks.

Shop Payal Singhal s latest collection at azafashions.com: Whether you are a bride, the sister of the bride, a bridesmaid, a wedding attendee, a New Yorker looking for trend, stylish clothing, or a modern business woman who wants to make a style statement, Payal Singhal s collection at azafashions.com is for you. Buy her latest collections straight off the fashion week runway at Aza stores in Mumbai and Delhi or online at Azafashions.com, India s one stop shop for luxury designer wear. Enjoy hassle free shopping, on time delivery, and free shipping in India.